Is PPC management something that you can do by yourself? Are you trying to decide between hiring a PPC management agency and doing the work yourself? Do you want to optimize your budget for digital marketing? PPC management is not an easy task to handle, especially if you’re a new online marketer. However, it remains to be one of the most-needed campaigns of e-commerce businesses. The US digital ad spending will reach $129 billion, and this includes paid ad spending, like PPC and display ads. Today, we’ll focus on hiring PPC management services and why you’d want to take them. Below are nine advantages that you can get if you outsource your PPC management. Keep reading to find out what they are.
1. Skilled PPC Management Services Take Care of the Technical Details
Let’s say you’re new to managing an online business. You’ve only had a few months to learn and figure out things like SEO, digital marketing, and such. This is great because you’re being proactive and hands-on.
However, some things need the touch of someone with expertise. You can’t get the wisdom from years of experience by taking online classes and courses. You can only gain it when you stay in business for years.
Right now, you may not be able to afford to wait for years for your online business to flourish. You need that expertise and knowledge ASAP. What is the best thing for you to do if this is the case?
The answer is to hire a PPC management team.
Do you remember how many people say the devil is in the details? A team can handle all those tiny technical details for you. Meanwhile, you can be studying the ins-and-outs of PPC management.
You can take the necessary online courses on PPC management. Yet, you’re not risking the success of your business based on your lack of technical skills. A PPC expert will do the technical work for you while you’re still trying to understand the ideas around it.
This is good, even if you don’t plan on taking classes to learn the technicalities of PPC management. You still gain the advantage of having an expert on your side to manage the technical work for you.
2. You Understand Your Target Audience Better
Another pro of working with experts is that you get insight into the best strategy for finding audiences. You know that one of the first steps in building an ad campaign is to define your target audience. Who is the ideal customer, and how will they find you?
As an online business owner, finding your target audience is crucial to success. However, there’s more to the task than defining and finding them. You also want to make sure that you understand them and what can make them click on an ad.
With a PPC manager or team, you don’t only get to know about what your audience will find appealing. You also learn to understand their behavior. You learn specific aspects of your audiences that can help you shape your PPC marketing style.
Good PPC management services can target customers based on aspects. That may include location, age, marital status, and gender. It can also target customers with specific interests, shopping habits, and household income.
You can be smart and take what you learned from them. Apply it to other marketing campaigns and strategies. Between PPC and SEO, there isn’t a world of differences that will change how you approach your target audiences.
3. Get Fast and Accurate Results
Even if you have the right PPC management tools, it doesn’t always guarantee good results. As we mentioned, it takes skill and experience to get phenomenal results in PPC marketing. If you have a reliable PPC management team behind you, expect to see good results.
A professional PPC management team knows what they’re doing. They have a deep understanding of how the system works and how they can use it. Because of that, they can help your PPC generate immediate leads.
With that said, you can rest assured that they won’t be monkeying around. They won’t be spinning in circles in an attempt to figure out what went wrong with the campaign. They can think on their feet and troubleshoot fast when they face a problem.
Since time is money, finding a fast-acting team is also essential. You want a team that can handle complex campaigns within the given deadlines. You don’t want to waste time extending deadlines for an inexperienced team that you already paid.
Let’s take Amazon as an example. Amazon was influential before the coronavirus and will likely grow larger after the ongoing pandemic. This is because it’s one of those sites that have a potent PPC ad system.
Before it grew into a mega-company, Amazon had to ensure that it got immediate and accurate results. From there, the company used its findings as a guide for their next moves. It’s all thanks to the professional team that Amazon had.
4. Reach Your Goals for Improved Brand Awareness and Brand Recognition
One of the many things that PPC does for your business is that it improves brand awareness. Remember that paid ads show up at the top and bottom of search engine results pages (SERPs). However, the process is not as simple as paying your Google AdWords keywords and expecting the best.
You also want to write the ads in a way that is most appealing to a viewer. This takes the skill of putting everything you want to say in only a few words. Often, you only have 100 words or fewer to get the message across.
You know that 64% of consumers trust brands that share their values. How will you convey that to the users that have a list of you and your competition right in front of them? A hundred words or less seem sparse and impossible to work with compared to the content on your website.
This is where a great PPC management team comes in. PPC experts don’t only have technical skills to launch and manage great PPC campaigns. They are also wordsmiths and visual craftsmen who know the best way to show off your brand.
Hiring them will benefit you a lot if you’re in saturated industries. You and your competition are all vying for the same kind of consumer. Don’t overlook how using paid ads gives you an edge in the market.
5. It’s More Cost-Efficient
Hiring an in-house staff will always be costlier than outsourcing PPC management personnel. When you hire in-house employees, they need a set salary and the standard benefits. You also have to take care of the initial setup costs for their work areas and equipment.
If you outsource, you don’t need to take care of any of that. This is the perfect choice for those who don’t have space in their establishment for an in-house team. Plus, in an era where social distancing is the new normal, you can expect the same results from a remote employee.
6. PPC Management Companies Can Help With Keyword Research
PPC advertising is a lot like SEO in the sense that it needs keyword research. The ideal type of keywords for your ads is one with a high search volume and low competition. However, if you’ve tried to research keywords for a PPC campaign, you know they’re hard to find.
A PPC management company can give you a helping hand here. All you need to do is to give them the chance to do it. PPC specialists have the tools and resources to find the best keywords for your business.
You can check here to learn the other things it can do for you.
7. You Get to Put Your Time and Effort Into Other Matters
Let’s not forget one of the biggest advantages of outsourcing work. You get to take some of the load off your hands. The PPC management company will work on your PPC campaign while you focus on other things.
For example, the total expenses on digital video ads in the US may grow by 11% this year. That’s because we’re seeing more user activity and time spent on video streaming websites. You may want to focus on creating a digital video ad to ride the wave of the trend.
You may also have plans to revamp your social media marketing plan. This is the time to do it while you have your hands free of PPC marketing responsibilities.
You can focus on your SEO strategy if your company relies on local customers. If you want a global presence, you can also focus on globalizing. You can even sit back and take a break if that is what you want, especially after weeks of hard work.
In essence, anything is possible once the PPC management company takes over for you.
8. Reach Global And/Or Local Audiences
We always see the come and go of the trends of globalization and localization. In the digital age, it’s easy for businesses to do both. You can reach the opposite side of the world and all the corners in the state you’re in at the same time.
Today, localization is the key to real success. Localizing will do a lot for you, especially for small businesses. It’ll make everyone from the locals to visiting tourists familiar with your business.
Yet, you need proper PPC campaign management to reach that goal.
PPC localization includes setting up your geotargeting and finding the best local keywords. It’s about creating an account and campaign structure that covers a radius around your small business. It can also cover the use of the local language and jargon in the area you want to reach.
Doing this alone is a lot of work. It can get overwhelming and confusing if you aren’t careful. Localizing your PPC campaign is also a vital aspect of success, so it needs to be perfect.
If it’s starting to feel like a lot of work, it may be time to outsource a PPC management company. They can failsafe your marketing strategies and ensure success. Plus, they likely already have a lot of experience with PPC localization.
9. They Can Use Your Budget With More Flexibility
Unless your business is one of those that profited more from the pandemic, you may be in financial trouble. Thus, you may want to make the best use of your budget. An advantage of PPC campaigns is that you can make changes on the fly and still see success.
You can make the ads pop up during certain days of the week. You can also change the devices on which they show up. If all goes well, you may not have to make changes at all and stick to the plan.
Yet, that may not be enough to optimize your budget. PPC management services know the secrets to smart and flexible budgeting. They also have the time to commit to finding the right keywords without spending too much on them.
One of those secrets is to set daily limits on your PPC campaigns. Without a daily limit, your funds may outbid the first keywords matches until it runs out. PPC experts understand this and know that placing daily limits works in the long-term.
Managing your budget also takes commitment. Once you give the budget to a PPC management company, they’ll find a way to make the best use of it. Plus, they know a few tricks to check for click fraud and web robot activity.
Find the Right PPC Management Company for You
That’s it for our guide on the benefits of hiring PPC management services. Those are only the financial advantages of using PPC management services. There are many more benefits that PPC management services offer, which you can see in the rest of our blog.
We hope you now have a better understanding of the options you have with PPC management. If you feel that you can’t manage your PPC campaign by yourself, we’re always here to help. If you have queries or concerns, feel free to let us know.