Beyond removing the need to perform tedious, repetitive tasks every day, marketing automation strengthens the bond between your marketing and sales teams. According to Marketo, companies that use marketing automation on average increase revenue by 14%. A ten-minute daily occurring task costs you nearly 50 hours a year!
ROI Amplified manages some of the most complex marketing automation workflows for some of the biggest companies in the world. In 2018, ROI Amplified generated over $15 million dollars in revenue through our marketing automation efforts.
Knowing and understanding your customers is the first step to any successful marketing automation system. This allows you to create customer personas, which enables you to target customers based on specific categories. By working with you to get to know your customers, we can put our marketing automation expertise to work.
Your Marketing Department can target your ideal customer by using marketing automation tools. These tools allow you to create customized campaigns specifically targeted towards your customer, moving them through the sales cycle and maximize the ROI of marketing programs. Marketing automation takes the time-consuming “busy work” out of the equation and allows your Marketing Department to focus on creating engaging strategies that target the right customer group.
Marketing automation gives your Sales Team access to the content they can send to leads with the click of a button. The bridge between marketing and sales is linked with marketing automation, allowing sales to know which leads to follow up with first. Where your Sales Team was hounding your Marketing Department for more leads before your marketing automation system was in place, once your automation system is fully functioning within your business, the gap between marketing and sales nearly disappears. With marketing automation in place, your Sales Team can focus on what really matters: closing deals.
With a marketing automation platform in place, your sales and marketing teams can work together to create a seamless experience for potential customers. Modernize your marketing and sales approach with automation and effective marketing campaigns.
ROI Amplified will streamline, automate, and measure marketing tasks and workflows. This allows you to be more efficient, increase revenue and grow into a more powerful marketing team.
Email marketing may be the first thing that comes to mind when you think of marketing automation, but in reality, it is so much more than that. Using marketing automation tools allows you to more efficiently manage, organize, and prioritize marketing tasks. At ROI Amplified, we can automate your social media, support, sales, task list, and other channels to keep you ahead of your competition.
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