Customers are spending more time online shopping and researching products before they buy. They want to know if they can get the best possible product or service they can find. What does this mean for businesses? It means digital marketing is becoming more critical than ever before. Investing in effective digital marketing is a must if you want your business to continue to grow. This is where a full service digital agency can help.
Marketing agencies are experts in crafting quality, engaging content. This content should be useful and memorable to your target audience. Unlike traditional marketing agencies, a digital agency designs this content to use online. They find the most effective avenues and ensure your brand gets the best advertising space it deserves. How’s your company’s online marketing presence? Could it be better? If you’re thinking “yes,” here are the 8 advantages of hiring a full service digital agency.
What is a Digital Agency?
Digital marketing agencies create sweeping multi-channel campaigns. They focus on using numerous platforms to reach their clients’ target audiences. Unlike traditional marketing, digital agencies focus on the technical areas of online marketing.
Many digital agencies will focus on a specific business niche. Different industries have different forms of marketing. A digital agency will ensure content reaches and engages with your target audience.
A digital agency will make sure every aspect of your online presence looks good. This includes everything from social media posts to your website design to ensure they resonate with viewers. This includes optimizing SEO and improving the overall UI/UX design.
What Full Service Means
A full service digital agency offers everything you need to create and execute effective marketing campaigns. They’re willing to develop custom-fit solutions and complete strategies in every aspect of your digital marketing.
Full service digital agencies offer many of these services:
- Web development
- Branding & Design
- Event marketing
- Social media marketing
- Search Marketing & SEO
- Media Planning
- Email marketing
- Influencer marketing
- Pay-per-click (PPC)
- Marketing automation
- Native advertising
- Affiliate marketing
- Online public relations (PR)
Most agencies will start with a marketing audit to find out what services the business will need. From there, businesses can make educated choices about what services they need. Many top digital agencies let businesses pice services a la carte or bundled.
The overarching goal of a digital agency is to increase brand loyalty and build relationships to lead to more sales.
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Why You Need to Hire a Full Service Digital Agency
Businesses often ask why they need a full service digital agency if they already have a marketing team in-house. An in-house team is great, but supplementing it with a digital agency will get your faster, better marketing results. You’ll have access to tools and skills you didn’t know were available.
Hiring a digital agency will get you the results you want from your marketing strategies. Here’s a closer look at what a full service digital agency can do for you!
1. You Focus on Your Business
Hiring and managing an in-house marketing team is time-consuming. You need to hire new talent with digital marketing skills. You’ll need additional resources to manage the team and more resources to effectively execute campaigns.
Many business leaders don’t have the time or wherewithal to handle that much. They’d much rather focus on optimizing their business, products, and services.
Hiring a full service digital agency will take that burden off your soldiers. All you need to do is share your business goals and timeline with the agency, and the agency will take care of the rest.
Some agencies will keep you in-the-loop to the planning but won’t require you to review and approve every idea. You can, of course, request frequent check-ins and approvals if you desire.
With a digital agency, you don’t need to worry about interviewing, onboarding, and managing your marketing team. You can rest easy knowing a team of professionals will get you the results you need. In the end, you’ll focus on running your business, not marketing it.
2. You Work with the Experts
If you want the best digital marketing campaigns and practices, you need a team of highly-skilled experts. Experts are the core of a digital agency.
Digital agencies are powerhouses of experienced individuals with a specialty in every area of digital marketing. They compile multiple marketing tactics to ensure your brand reaches the right audience on the right channel.
Are you planning to execute a digital marketing campaign that requires social media marketing and SEO? With a digital agency, there will be at least two experts using their knowledge together to create the best possible campaign.
A digital agency’s experts have the expertise to optimize, manage, and set up effective campaigns. Agencies that focus on specific industries have a deep knowledge of that industry and the best ways to market it.
Being an expert also means continually learning. Digital agencies are always learning to stay up-to-date on the latest changes and advancements in digital marketing.
While an in-house team can offer excellent work, they tend to be more generalists rather than experts. This is often due to limited resources, wearing multiple hats, and simply not having the time. An in-house team will find it more challenging to keep up on the latest trends and technological advancements in marketing.
A team of experts will also ensure you’re receiving high-quality marketing content for your campaigns. Digital agencies work more quickly and efficiently compared to in-house teams. You’ll get better quality marketing content out in a shorter amount of time.
If you want the best, most comprehensive marketing available, you need a team of experts that only a digital marketing agency can provide.
3. A Team Approach
The best digital agencies take a team approach when marketing a business. Full house digital agencies have a large selection of experts who specialize in the many different areas of marketing. They know how to come together and use their skills to create effective marketing strategies.
To create effective campaigns, they need to work together. Throughout the planning phase, these experts will share ideas and collaborate with another to create the best possible campaigns for their clients. Not only do they wish to meet their clients’ expectations, but they also hope to surpass them.
Digital agencies are proficient with many, if not all, available online marketing channels. Hiring an in-house team may limit your advertising and marketing to only the channels your team is proficient in. This can cause you to miss out on a massive part of your online target audience.
Digital agencies have the skills and experience to find the best channels to market your brand.
4. Market Your Brand Across Channels
Marketing your brand on the right channels is the key to growing your business. The caveat, however, is knowing which online channels are the right ones to market your business.
This requires your marketing team to have in-depth knowledge of the different online marketing methods and available channels. A digital agency knows what channels are available and which ones will work best to promote your brand.
An in-house team will have limits on this knowledge based on their skills and the number of people on the team. You may get a great website and awesome social media posts, but you could be missing out on other valuable channels. This means you’re missing out on a big part of your target audience.
By hiring a digital agency, your brand will market on all of the best channels that reach your target audience.
5. Affordable Pricing
Did you know hiring a digital agency is more cost-effective than hiring an in-house team? Yes, you read that correctly. If you compare costs between your in-house team and an agency, you’ll find your business will save (and often make more) money working with a digital agency.
Here’s how it works. Digital agencies are independent contractors meaning you don’t need to add them to payroll taxes. Since they’re not full-time employees, you don’t need to pay for salaries, healthcare insurance, and any other benefits your company offers.
Then there are the tools, resources, and software to consider, which are necessary to plan, automate, and execute your campaigns. Many of these tools require subscriptions or one large payment.
By working with a digital agency, you don’t need to purchase any tools or resources. The best digital agencies already have access to these tools.
6. Scalable Digital Marketing
As your business grows, you want a marketing team that can maintain productivity, right? This where scalability is a must.
With an in-house team, this might mean hiring more talent to fit your changing marketing needs. In turn, this will cost more money and time.
Digital marketing agencies, however, can grow with your growing business. Larger companies can supplement their marketing team with a digital agency.
Break up large projects between the agency and your internal marketing team. This will allow your in-house team to focus on there marketing responsibilities.
If you don’t have an internal marketing team, the best digital marketing agencies can still grow with your business. They have the skills, people, resources, and experience to scale marketing campaigns to fit with your changing marketing needs. This includes offering additional services and customizable packages.
This is particularly beneficial to new businesses and those experiencing rapid growth. A quality agency should not only be scalable, but it should also be flexible. They’ll also be open to finding and targeting new audiences across online channels to keep your business growing.
7. Fresh Ideas
Fresh ideas, new perspectives, and creative techniques lead to results. A digital agency offers more new ideas than an in-house team. An agency views your business from a different perspective that can help promote your brand more effectively.
In-house marketing teams tend to have limiting ideas. They often have too much on their plate to spend time strategizing fresh ideas. They also have a limited perspective, which is from the view of the company.
Most digital agencies have the experience, time, and skills to continually come up with new ideas. An agency’s outside perspective will also spark new ideas that align closer to the target audience’s point of view.
From there, an agency will determine what channels your target audience uses the most and what content they’ll find the most engaging. You’ll receive more engaging content while streamlining your marketing campaigns.
8. Measurable Results
You want your marketing efforts to bring results. Every business does; otherwise, you’re wasting time and money on work that offers nothing beneficial to the business.
The marketing landscape contains hundreds of different marketing methods. Many businesses struggle to find the marketing methods that will result in the most return on investment (ROI). This often leads to guesswork based on little to no research.
A full house digital agency will find the best methods for business based on Key Performance Indicators or KPIs. KPIs give marketers insight on how marketing campaigns are performing and if they’re reaching your objectives.
Once they identify which marketing methods work best, they’ll create effective content based on the collected data. Agencies also have analytics tools and resources to monitor how well the campaigns perform.
Digital agencies use analytical data to determine how to move forward with creating content for their clients. They also share this data with their clients. Together, the agency and client can choose to continue with the methods that are working or make changes if needed.
An in-house team doesn’t always have the resources to thoroughly analyze their marketing efforts. Many businesses aren’t sure how well their current marketing efforts are performing. A digital agency, however, will make sure you know.
Boost Your Marketing with a Digital Agency
Full house digital agencies offer many benefits that will promote your brand and grow your business. They take the guesswork out of marketing and back every choice they make with data. You’ll be seeing results faster than you ever imagined!
Are you ready to take your online marketing to the next level? Let’s get in touch and start boosting your digital marketing today!