ROI Amplified is a full service digital marketing agency located in Tampa, Florida. Our team of certified experts has been…
Zack BowlbyAugust 2, 2019
Generating new business is crucial no matter how large a business might be. Lead generation must be done carefully to…
There are tons of different ways to market a business today, from television and radio ads to social media marketing.…
Trending in Brand Development
Wordpress is slowly building out Gutenberg, the page builder of all page builders...or so they say. In this blog we…
As a franchisor, lead generation is at the top of your list. Franchise lead development is impossible without digital marketing.…
Stay Up to Date with SEO
Wasting time is the worst! One of the more frustrating things about SEO is things that were once a ranking…
Headings are an essential part of every well-written piece of text. They make reading articles and webpages easier by breaking…
All Posts
Hiring the right PPC management company is a difficult decision for any business. A PPC management company is a powerful…
Zack BowlbyAugust 1, 2019
Marketing is essential for businesses today, but there is the question of whether to hire an in-house team or to…
Zack BowlbyJuly 19, 2019
Most people come to ROI Amplified with the same problem. Their marketing is failing or not doing as well as…
Breanne BrownJune 25, 2019
Few business owners are content with establishing their small businesses in their local markets and calling it a day. Most…
Breanne BrownJune 5, 2019
Generating new business is crucial no matter how large a business might be. Lead generation must be done carefully to…
Drew MandishJune 4, 2019
If you’re reading this guide, you’re probably considering a partnership with a digital marketing agency. It might be because you…
Zack BowlbyJune 3, 2019
There are tons of different ways to market a business today, from television and radio ads to social media marketing.…
Zack BowlbyMay 31, 2019
Choosing a full-service marketing agency that can do everything will drastically improve your results. When you’re ready to add to…
Drew MandishMarch 12, 2019
You’re a long-time small business owner who is finally realizing you must get your business online to compete in today’s…
Drew MandishMarch 1, 2019
Ads are incredibly prevalent and appear just about anywhere online. You’ve carefully designed your ads to stick out, but you…
Drew MandishFebruary 19, 2019
There are now more franchises to choose from than ever before, and that creates difficulties for many franchisors. Failing to…
ROI AmplifiedFebruary 7, 2019
Google has the preeminent search engine in the world, with over 90% of all searches on the internet happening on…
Drew MandishJanuary 30, 2019
Marketing your business takes a lot more than it used to. More traditional methods of marketing don't work as well…
Drew MandishJanuary 29, 2019
Google's advertising program, Google Ads, generates tens of billions of dollars in revenue for the Internet giant every year. While…
Drew MandishJanuary 23, 2019
I hear it all the time, “My website looks so good, but I’m not getting any leads.” To be frank,…
Jenn WolfOctober 10, 2018
Wordpress is slowly building out Gutenberg, the page builder of all page builders...or so they say. In this blog we…
Jenn WolfOctober 3, 2018
Search Engine Optimization encompasses many different tactics that can be difficult for non-SEO companies to implement. The 2019 SEO Guide…
Drew MandishSeptember 27, 2018
Wasting time is the worst! One of the more frustrating things about SEO is things that were once a ranking…
Drew MandishSeptember 24, 2018
Headings are an essential part of every well-written piece of text. They make reading articles and webpages easier by breaking…
Drew MandishSeptember 18, 2018
If you’ve got lackluster leads, slowed sales, and declining revenue, you can’t afford to do business as usual. Your marketing…
Drew MandishSeptember 13, 2018
For many, watching video on Facebook goes something like this: scroll through feed, see the video on autoplay, (maybe) tap…
Drew MandishAugust 21, 2018
Google Ads Extensions are indispensable if you’re advertising your business online. Seller Ratings are the latest in a long line…
Zack BowlbyAugust 10, 2018
Google’s new app,"Cameos," debuts this week. Anyone can download the app, but Google only grants access to celebrities whose identity…
Zack BowlbyAugust 10, 2018
You have a choice when it comes to your marketing: spend untold hours (and dollars) doing it yourself while trying…
Zack BowlbyAugust 9, 2018
Google Maps has been all over the place to make the app more intuitive and integrated with users’ preferences. The…
Zack BowlbyAugust 3, 2018
Playable ads are available across all Facebook platforms. These ads allow users to demo games straight from the ad, so…
Jenn WolfAugust 2, 2018
iPhone and iPad users can expect a new feature on the Google Maps update. Next time you’re out and about…
Jenn WolfJuly 31, 2018
As a franchisor, lead generation is at the top of your list. Franchise lead development is impossible without digital marketing.…
Drew MandishJuly 31, 2018
What’s New: Android users have a new Google update to get excited about. It’s simpler than ever to find events near…
Zack BowlbyJuly 27, 2018
What's New: Facebook stock has dropped as much as 21% since yesterday morning (according to after-hours trading numbers). And their…
Drew MandishJuly 26, 2018
Google Ads billing gets complicated, so we put together a crash course to answer your most pressing questions about paying…
Zack BowlbyJuly 24, 2018
Phishing has been around since people started sending emails, and Google's security secret just shared a great tip that may…
Zack BowlbyJuly 24, 2018
Data Transfer Project Facebook is partnering with Microsoft, Twitter, and Google to make moving data between platforms easier with the…
Zack BowlbyJuly 20, 2018
What’s New: Youtube For Android Supports Hashtags YouTube’s latest app update (for Android users) now supports hashtags in video titles…
Zack BowlbyJuly 19, 2018
Facebook (still the world’s most-used social media platform) is acquiring Bloomsbury AI, with a price tag somewhere in the neighborhood…
Zack BowlbyJuly 19, 2018
If you filter your content for site searches (size, color, type of product), you use faceted navigation. It makes things…
Drew MandishJuly 16, 2018
One of the most disturbing things about the latest content research from Buzzsumo is this: the median shares per piece…
Zack BowlbyJuly 13, 2018
Digital marketing is changing constantly, but one thing remains the same (for now). Facebook still rules the social media roost---…
Zack BowlbyJuly 12, 2018
If you work in the restaurant business, you’ve probably fallen for the marketing myth that social media is where it’s…
Drew MandishJuly 11, 2018
If you’ve read the ROI Amplified blog for any length of time, you know that we are big fans of…
Zack BowlbyJuly 5, 2018
When it comes to Search Engine Optimization (SEO), we can’t recommend this enough, it’s time to optimize for vertical search.…
Zack BowlbyJuly 3, 2018
On July 24, 2018, Google AdWords becomes Google Ads. The rebrand is nothing to be afraid of, but there are…
Drew MandishJuly 2, 2018
Mobile-first indexing is officially a priority for Google. If reading that just gave you something else to worry about, read…
Zack BowlbyJune 28, 2018
Google just announced some updates to the Google Ads user experience. We wanted you to be the first to know…
Drew MandishJune 27, 2018
By now, you know about search engine optimization (SEO) but did you know there is more than one type? Positive…
Zack BowlbyJune 26, 2018
There’s a lot of talk of the “digital revolution” and marketing is no exception. But however technologically advanced your strategy,…
Zack BowlbyJune 25, 2018
If you have low conversion or engagement rates, you may be boring your customers. But things can only get better…
Drew MandishJune 22, 2018
Google knows the power of mobile-first. So it’s no surprise you can use Google Ads to create and bid on…
Zack BowlbyJune 21, 2018
If you’re in charge of marketing for a restaurant, you’re probably overwhelmed. There are numerous strategies out there and just…
Jenn WolfJune 19, 2018
Since we support clients through website audits, we like to pass our insights on to you. And we couldn’t do…
Jenn WolfJune 18, 2018
I’ve noticed two things about Google Analytics as a marketing professional: 1) Google Analytics is an outstanding free tool. 2)…
Zack BowlbyJune 15, 2018
Image SEO uses image attributes to affect rankings, not unlike search engine optimization strategies for text. Since Google is resurrecting…
Zack BowlbyJune 14, 2018
If you’re going mobile-first with your digital advertising (hint: you totally should be), you’re likely missing out on conversions. We know…
Zack BowlbyJune 13, 2018
If you use Google Shopping Campaigns for your ecommerce marketing, they’re about to get smarter. Google has incorporated machine learning…
Drew MandishJune 12, 2018
If you haven’t seen the Wendy’s Twitter feed, you’re missing out on a laugh--- and your business is missing out…
Jenn WolfJune 9, 2018
Working in digital marketing, I’m reminded of something my mom used to say: the only constant in life is change.…
Drew MandishJune 7, 2018
When it comes to marketing, you make significant investments of time and resources to find out how to structure your…
Zack BowlbyJune 6, 2018
Events are a great way to get the word out about your brand and connect with new customers-to-be. But they…
Jenn WolfJune 4, 2018
Because it’s primarily a visual medium, small-to-medium-sized businesses (SMBs) don't have long to make a good impression on Instagram. But…
Zack BowlbyJune 3, 2018
You can probably guess that if you’re serious about content marketing, you’ve got to make it happen on and off-site.…
Jenn WolfMay 31, 2018
I ’ll get right to it. If your website isn’t being indexed by Google or Bing, it will not be…
Zack BowlbyMay 30, 2018
People often talk about Pay-Per-Click (PPC) advertising as if the click is the goal. But your work is far from…
Drew MandishMay 29, 2018
If you own more than one business or a chain of franchises, Google My Business (GMB) just got better. GMB…
Zack BowlbyMay 28, 2018
If you want to reach more customers and get more engagement, take a page from Google: it’s time to move…
Zack BowlbyMay 26, 2018
Your User Interface (UI) is everything that makes up the look, feel, and flow of your website. If your website…
Jenn WolfMay 25, 2018
If you’re using paid search for your digital advertising, you know the value of making an informed investment. So our…
Drew MandishMay 24, 2018
Plenty of entrepreneurs out there are optimizing their websites. They know their blog needs to be mobile-first. They know your…
Drew MandishMay 22, 2018
Have you heard of the Google Search Console? It’s free, it’s made by Google, and it’s a great way to…
Zack BowlbyMay 18, 2018
Picture a Google Search Engine Results Page (SERPs). How many results does it have? If you’re like me, you automatically…
Zack BowlbyMay 16, 2018
I’ve said this a million times, but it bears repeating. If you’re not optimizing for mobile searchers, you’re losing leads…
Zack BowlbyMay 15, 2018
If you’re looking to add a Membership plugin on your Wordpress site, you’ve got several options. We’ve got a review…
Jenn WolfMay 14, 2018
One of the key ways to evaluate your Google Ads success is by your Cost-Per-Click (or CPC). We like how…
Drew MandishMay 11, 2018
If you’ve been reading our blog awhile, you know engaging mobile searchers means WAY more potential buyers could be knocking…
Zack BowlbyMay 10, 2018
If you do business with prospects and customers in the European Union (EU), understanding and complying with the General Data…
Zack BowlbyMay 7, 2018
If you do business-to-business sales, Facebook ads can help bump up your webinar attendance. Webinars are a great way to…
Zack BowlbyMay 1, 2018
If you rely heavily on ecommerce, Wordpress is a great choice. We recommend it to many our clients. But as…
Jenn WolfApril 25, 2018
Now that you’re familiar with what CRM is, it’s time to get fired up for everything it can do to…
Zack BowlbyApril 24, 2018
Important: In order to reap the benefits of your Google My Business (GMB) listing you must: Determine if you qualify…
Zack BowlbyApril 23, 2018
If you’re an owner---or marketer---at a great restaurant, we want to help you build a strong social media marketing strategy.…
Jenn WolfApril 21, 2018
No one likes a 404 Page, but there’s no reason it shouldn’t be included in your strategic web design. Here are…
Zack BowlbyApril 20, 2018
Most people don’t make a purchase the first time they visit a website or see an FB ad. Retargeting Facebook…
Zack BowlbyApril 19, 2018
“Hey, Alexa: how do I optimize for voice search marketing?” In case she’s not a professional marketer, I’m here to help…
Drew MandishApril 17, 2018
We’ve noticed something as marketing professionals: many of our resumes aren’t hitting the mark. Why? They’re not keyword optimized. If you’re…
Zack BowlbyApril 16, 2018
It’s 2018. Social media marketing platforms have been around long enough---and their platforms have become sophisticated enough---to be used as…
Jenn WolfApril 13, 2018
If you’re a restaurant owner, you probably spend hours planning for posting to Facebook, but it doesn’t hold a candle…
Zack BowlbyApril 7, 2018
Facebook chatbots are all the rage in the online conversation about digital marketing. While it may seem unnecessary to employ…
Drew MandishApril 6, 2018
I’m sure you’ve heard of “Best Practices” when it comes to Local SEO, but there are some bad local SEO…
Zack BowlbyApril 5, 2018
Choosing the right WordPress hosting site can boost your SEO and even your sales. There are a variety of options.…
Jenn WolfApril 4, 2018
Google Ad auctions can get a bit complex, but having a fundamental understanding of how they work can keep you…
Zack BowlbyApril 3, 2018
When it comes to internet marketing for your business, you have two choices: do it in-house, or hire an internet…
Zack BowlbyMarch 29, 2018
We get a lot of technical questions about marketing, but one of the things people ask most frequently really gets…
Drew MandishMarch 28, 2018
When you’re talking about UI/UX Best Practices, design consistency is a good overarching principle to follow. In a nutshell, design…
Jenn WolfMarch 27, 2018
If you don’t automatically connect digital marketing with customer service, think of your average weekend. You’re streaming your favorite movie…
Zack BowlbyMarch 26, 2018
You know your small business digital marketing strategy is important. Without a plan, you’re doomed. But many SMB owners don’t…
Zack BowlbyMarch 24, 2018
How Yoast Can Improve Your Local SEO Yoast can help improve your local SEO. As a refresher, Local Search Engine Optimization…
Zack BowlbyMarch 20, 2018
Google Ads Filters Can Work for Your Digital Marketing Strategy There are a variety of Google Ads filters you can…
Drew MandishMarch 19, 2018
UX/UI: What Does it Have to do With Marketing? UX/UI refers to how your user reacts to your brand. UI…
Zack BowlbyMarch 16, 2018
If you’re committed to being on the cutting edge with your marketing, you need to know what a customer relationship…
Jenn WolfMarch 14, 2018
What Makes a Successful Facebook Ad Strategy? Budget: How much you want to spend Content: This includes ad copy, media,…
Zack BowlbyMarch 13, 2018
Everything you share online for your business---including your images---is representative of your brand, so why isn't everyone using branded images?…
Jenn WolfMarch 12, 2018
Welcome back to our two-parter, full of more top-notch tips for great AB testing! In , we defined A/B testing,…
Drew MandishMarch 10, 2018
AB testing (aka split testing) is the process you use to compare two versions of the same content. Based on…
Drew MandishMarch 9, 2018
Just like everything else on your website, you should make sure your images (and their alt text) are SEO friendly.…
Zack BowlbyMarch 8, 2018
If you’ve spent any amount of time reading about Google Ads (Google’s Pay-Per-Click advertising platform), you’ve heard two words over…
Zack BowlbyMarch 3, 2018
If you own (or do marketing for) a restaurant, you want to fill the seats. And while getting passers-by to…
Drew MandishMarch 1, 2018
If you own a flooring company (or handle their marketing), you may be missing strategies that will help you build…
Zack BowlbyFebruary 28, 2018
If you’re a therapist, you’ve probably heard all the don’ts of incorporating social media into a mental health practice: Don’t…
Drew MandishFebruary 24, 2018
I have to be honest: small- to medium-sized businesses (SMBs) make a lot of marketing mistakes. I’m not slamming anyone.…
Drew MandishFebruary 22, 2018
We’ve probably all heard a definition of marketing that paints as the means of drawing customers to your businesses,---complete with…
Jenn WolfFebruary 21, 2018
You’ve probably heard the buzzwords “integrated marketing”. Heck, we talk about it all the time. There’s a reason for that.…
Drew MandishFebruary 20, 2018
Web design isn’t just typing text into a box and throwing in some images--- it must be strategic. Here are…
Jenn WolfFebruary 17, 2018
When it comes to branding, we want to help your brand stand out (and make sure your ideal customer is…
Jenn WolfFebruary 15, 2018
Best Social Media Marketing Trends to Try in 2018 First of all, let’s get real about some of the challenges you’re…
Drew MandishFebruary 13, 2018
Online shopping used to be the choice of only a few. But with the boom of e-commerce---and the ease with…
Jenn WolfFebruary 10, 2018
In this installment of Trends to Watch (and Try) in 2018, we’re looking at branding trends. Specifically: logos, and how…
Jenn WolfFebruary 9, 2018
As someone who is in-tune with marketing, you know you can’t neglect email in 2018. We’ve got a few email…
Drew MandishFebruary 8, 2018
The easiest way to think about email whitelisting is to think of it as the opposite of blacklisting. If your…
Drew MandishFebruary 1, 2018
There’s a lot out there about email list segmentation, and it’s easy to get lost going down the email marketing…
Drew MandishJanuary 31, 2018
Psychologist, professor, author, and speaker Brené Brown has a famous saying: stories are data with soul. If you want your…
Zack BowlbyJanuary 29, 2018
Let’s be honest: brand identity sounds vague and new-agey. And we’re not about that. So we’re getting down to the…
Jenn WolfJanuary 27, 2018
One of the biggest pitfalls our clients face when developing and implementing their own social media marketing strategy can be…
Zack BowlbyJanuary 26, 2018
If you're looking for a crash course in Google Ads that will get you up and running today, look no…
Drew MandishJanuary 25, 2018
Marketing automation has been the “it topic” in marketing for years. Getting started with marketing automation is exciting. Each automated…
Zack BowlbyJanuary 24, 2018
You already know you need quality content for your social media marketing. But it can’t be a spur-of-the-moment thing. Remember…
Zack BowlbyJanuary 23, 2018
Earlier this spring, Google dropped one of its characteristic Google Ads bombshells: artificial intelligence (AI) and intelligent user interface (IUI)…
Zack BowlbyJanuary 13, 2018
Be honest: is your user experience messy? If your website is clunky and cluttered, it could be keeping you lower…
Jenn WolfJanuary 10, 2018
Unless you’ve been living under a rock, you probably know that you need to be advertising on Facebook. But you…
Drew MandishJanuary 4, 2018
You have a brand you love, but something isn’t working. How do you get to the bottom of it? Start…
Jenn WolfDecember 28, 2017
SEO refers to Search Engine Optimization, an umbrella term for anything you do to improve search engine rankings. Search engine…
Zack BowlbyDecember 27, 2017
If you’ve been trying to build your brand online for a while, you’ve probably noticed, there seems to be a…
Jenn WolfDecember 26, 2017
Facebook is an essential tool for every business. Read our article on Facebook Advertising basics if you happen to be just…
Zack BowlbyDecember 21, 2017
There are 3 main types of programming language used to create a website: HTML, CSS, and JavaScript. HTML is responsible…
Zack BowlbyDecember 20, 2017
There are many things to do when designing (or revamping) your website. For many businesses, the thought to improve SEO…
Zack BowlbyDecember 12, 2017
Did you know that almost a quarter of all websites are up and running thanks to Wordpress? That’s pretty insane!…
Jenn WolfDecember 7, 2017
While you’ve probably got a lot of great things going with your content marketing, we’re betting one thing is missing:…
Jenn WolfDecember 5, 2017
Let’s be honest: sometimes small business/startup owners bite off more than we can chew. Especially when it comes to their…
Zack BowlbyNovember 9, 2017
Facebook Ads don’t have to be a mystery. We’ve got the breakdown on what you need to do to have…
Zack BowlbyOctober 24, 2017
Digital marketing changes all the time--- but there are some critical tools you’ll always need in your toolbox. Let’s take…
Zack BowlbyOctober 13, 2017
Ready to tackle a Google Ads campaign on your own? Here are some things to keep in mind for a…
Zack BowlbyOctober 10, 2017
If you are a restaurant owner, you know about the power of digital marketing. But are you using that power…
Jenn WolfOctober 3, 2017
We recently saw a report that business owners have over 200 options for marketing automation technology—with over 60 of those…
Zack BowlbyJuly 25, 2017
Have you ever noticed a Google Ad while you’re browsing the internet and thought: wow, that takes up some space?…
Zack BowlbyJuly 18, 2017
Essentially, there are two types of SEO, or search engine optimization: on-page SEO and off page SEO. On-Page SEO vs.…
Drew MandishJuly 7, 2017
Nonprofit marketers are probably some of the most overworked, underpaid, and underappreciated marketing professionals out there. And while many nonprofit…
Zack BowlbyJuly 5, 2017
If you’re a marketer for yourself or for your company, there’s no frustration quite like working for hours, weeks, or…
Jenn WolfJune 30, 2017
We write a lot about Google Ads because we know it can help a business succeed in digital marketing. But…
Zack BowlbyJune 27, 2017
Would you buy from a business that you didn’t trust? No way! And your customers feel the same. Building trust…
Zack BowlbyJune 15, 2017
You probably know how valuable email workflows are when it comes to taking your time back—but there are some common…
Zack BowlbyJune 5, 2017
Google has answered a question that marketers and small business owners have asked for a while now: Is Google Ads Too Complicated?.…
Zack BowlbyJune 1, 2017
Anyone can say you need marketing automation. And if you look at marketing blogs often enough, everyone probably has. So…
Zack BowlbyMay 30, 2017
The last thing you want to read is another article full of complicated SEO strategies that take days to set…
Drew MandishMay 17, 2017
Every time you turn around, it seems like there are five new ad copy testing strategies. Do you know the…
Zack BowlbyMay 15, 2017
One of the most common questions our marketing pros get relates to where people should spend their online advertising budget:…
Zack BowlbyMay 12, 2017
You’ve got an inbound marketing strategy, and plans for content, but you may be making web design mistakes that are…
Jenn WolfMay 5, 2017
We’re back with Part 2 of our Build Your Brand series, with the key to strategies for standout branding. We’ve…
Jenn WolfApril 17, 2017
If you want your business to rise to the top, you have to build your brand-- and we want to…
Jenn WolfApril 14, 2017
I’m sure you’ve heard the saying: the only thing constant in the world is change. And anyone working on their…
Zack BowlbyApril 6, 2017
If you’re trying to stay on top of your marketing game, you’ll probably end up having to redesign your website…
Zack BowlbyApril 5, 2017
Google Ads doesn’t make it onto most people’s favorite topics list. Most of the resources are jargony, confusing, and complicated.…
Drew MandishJanuary 3, 2017
