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Marketo is a strong platform that allows your company to do numerous activities all in one place. When you begin…
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In 2021, you need to hire an email marketing company. Email marketing is one of the easiest ways to get…
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An average of 300 new brands start franchising each year. In fact, about one in seven businesses is a franchise. Meanwhile, about…
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Almost 95% of online activities start with a search engine. If you're not utilizing the latest digital marketing trends, however,…
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Zack BowlbyDecember 16, 2020
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Zack BowlbyNovember 30, 2020
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Around 3 billion people are on social media. People are on social media for connections, job searches, and social influence. As a…
Zack BowlbyNovember 6, 2020
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Zack BowlbyOctober 31, 2020
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Zack BowlbyOctober 20, 2020
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Zack BowlbyOctober 12, 2020
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Almost 80% of consumers search for information about a business online before they start shopping. Search engine marketing tactics like pay-per-click…
Zack BowlbySeptember 30, 2020
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Zack BowlbySeptember 21, 2020
A basic inquiry into digital marketing will put you in contact with terms like SEO, link-building, content creation, and other…
Zack BowlbySeptember 14, 2020
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Zack BowlbySeptember 7, 2020
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Zack BowlbyAugust 27, 2020
Chief Marketing Officers (CMOs) are spending more money than ever on digital marketing. These business professionals plan on spending over…
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Did you know that in 2019, global online ad spend increased by 4.7 percent? Or that location-based marketing saw gains…
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Zack BowlbyJanuary 27, 2020
72% of customers who search for local businesses online end up at a firm five miles from them. Yours could…
Zack BowlbyJanuary 23, 2020
We hear a lot about creating a sales and marketing strategy. Terms such as content marketing, digital marketing, social marketing,…
Zack BowlbyJanuary 22, 2020
Did you know that marketing budgets should essentially be 11.2% of your business' revenue? Instead of doing your marketing yourself,…
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Did you know that 28 percent of Millennials report regularly using three or more devices at the same time? Or,…
Zack BowlbyJanuary 17, 2020
Welcome to ROI Amplified's Ultimate Guide to Franchise Marketing. As a business grows it becomes more decentralized and risks losing…
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Zack BowlbyNovember 29, 2019
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ROI Amplified is a full service digital marketing agency located in Tampa, Florida. Our team of certified experts has been…
Zack BowlbyAugust 2, 2019
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Zack BowlbyJune 3, 2019
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Zack BowlbyMarch 12, 2019
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Zack BowlbyFebruary 19, 2019
There are now more franchises to choose from than ever before, and that creates difficulties for many franchisors. Failing to…
Zack BowlbyFebruary 7, 2019
Google has the preeminent search engine in the world, with over 90% of all searches on the internet happening on…
Zack BowlbyJanuary 30, 2019
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Zack BowlbyJanuary 29, 2019
Google's advertising program, Google Ads, generates tens of billions of dollars in revenue for the Internet giant every year. While…
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I hear it all the time, “My website looks so good, but I’m not getting any leads.” To be frank,…
ROI AmplifiedOctober 10, 2018
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Zack BowlbySeptember 27, 2018
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Zack BowlbySeptember 24, 2018
Headings are an essential part of every well-written piece of text. They make reading articles and webpages easier by breaking…
Zack BowlbySeptember 18, 2018
If you’ve got lackluster leads, slowed sales, and declining revenue, you can’t afford to do business as usual. Your marketing…
Zack BowlbySeptember 13, 2018
For many, watching video on Facebook goes something like this: scroll through feed, see the video on autoplay, (maybe) tap…
Zack BowlbyAugust 21, 2018
Google Ads Extensions are indispensable if you’re advertising your business online. Seller Ratings are the latest in a long line…
Zack BowlbyAugust 10, 2018
Google’s new app,"Cameos," debuts this week. Anyone can download the app, but Google only grants access to celebrities whose identity…
Zack BowlbyAugust 10, 2018
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Zack BowlbyAugust 9, 2018
Google Maps has been all over the place to make the app more intuitive and integrated with users’ preferences. The…
Zack BowlbyAugust 3, 2018
Playable ads are available across all Facebook platforms. These ads allow users to demo games straight from the ad, so…
ROI AmplifiedAugust 2, 2018
iPhone and iPad users can expect a new feature on the Google Maps update. Next time you’re out and about…
ROI AmplifiedJuly 31, 2018
As a franchisor, lead generation is at the top of your list. Franchise lead development is impossible without digital marketing.…
Zack BowlbyJuly 31, 2018
What’s New: Android users have a new Google update to get excited about. It’s simpler than ever to find events near…
Zack BowlbyJuly 27, 2018
What's New: Facebook stock has dropped as much as 21% since yesterday morning (according to after-hours trading numbers). And their…
Zack BowlbyJuly 26, 2018
Google Ads billing gets complicated, so we put together a crash course to answer your most pressing questions about paying…
Zack BowlbyJuly 24, 2018
Phishing has been around since people started sending emails, and Google's security secret just shared a great tip that may…
Zack BowlbyJuly 24, 2018
Data Transfer Project Facebook is partnering with Microsoft, Twitter, and Google to make moving data between platforms easier with the…
Zack BowlbyJuly 20, 2018
What’s New: Youtube For Android Supports Hashtags YouTube’s latest app update (for Android users) now supports hashtags in video titles…
Zack BowlbyJuly 19, 2018
Facebook (still the world’s most-used social media platform) is acquiring Bloomsbury AI, with a price tag somewhere in the neighborhood…
Zack BowlbyJuly 19, 2018
If you filter your content for site searches (size, color, type of product), you use faceted navigation. It makes things…
Zack BowlbyJuly 16, 2018
One of the most disturbing things about the latest content research from Buzzsumo is this: the median shares per piece…
Zack BowlbyJuly 13, 2018
Digital marketing is changing constantly, but one thing remains the same (for now). Facebook still rules the social media roost---…
Zack BowlbyJuly 12, 2018
If you work in the restaurant business, you’ve probably fallen for the marketing myth that social media is where it’s…
Zack BowlbyJuly 11, 2018
If you’ve read the ROI Amplified blog for any length of time, you know that we are big fans of…
Zack BowlbyJuly 5, 2018
When it comes to Search Engine Optimization (SEO), we can’t recommend this enough, it’s time to optimize for vertical search.…
Zack BowlbyJuly 3, 2018
On July 24, 2018, Google AdWords becomes Google Ads. The rebrand is nothing to be afraid of, but there are…
Zack BowlbyJuly 2, 2018
Mobile-first indexing is officially a priority for Google. If reading that just gave you something else to worry about, read…
Zack BowlbyJune 28, 2018
Google just announced some updates to the Google Ads user experience. We wanted you to be the first to know…
Zack BowlbyJune 27, 2018
By now, you know about search engine optimization (SEO) but did you know there is more than one type? Positive…
Zack BowlbyJune 26, 2018
There’s a lot of talk of the “digital revolution” and marketing is no exception. But however technologically advanced your strategy,…
Zack BowlbyJune 25, 2018
If you have low conversion or engagement rates, you may be boring your customers. But things can only get better…
Zack BowlbyJune 22, 2018
Google knows the power of mobile-first. So it’s no surprise you can use Google Ads to create and bid on…
Zack BowlbyJune 21, 2018
If you’re in charge of marketing for a restaurant, you’re probably overwhelmed. There are numerous strategies out there and just…
ROI AmplifiedJune 19, 2018
Since we support clients through website audits, we like to pass our insights on to you. And we couldn’t do…
ROI AmplifiedJune 18, 2018
I’ve noticed two things about Google Analytics as a marketing professional: 1) Google Analytics is an outstanding free tool. 2)…
Zack BowlbyJune 15, 2018
Image SEO uses image attributes to affect rankings, not unlike search engine optimization strategies for text. Since Google is resurrecting…
Zack BowlbyJune 14, 2018
If you’re going mobile-first with your digital advertising (hint: you totally should be), you’re likely missing out on conversions. We know…
Zack BowlbyJune 13, 2018
If you use Google Shopping Campaigns for your ecommerce marketing, they’re about to get smarter. Google has incorporated machine learning…
Zack BowlbyJune 12, 2018
If you haven’t seen the Wendy’s Twitter feed, you’re missing out on a laugh--- and your business is missing out…
ROI AmplifiedJune 9, 2018
Working in digital marketing, I’m reminded of something my mom used to say: the only constant in life is change.…
Zack BowlbyJune 7, 2018
When it comes to marketing, you make significant investments of time and resources to find out how to structure your…
Zack BowlbyJune 6, 2018
Events are a great way to get the word out about your brand and connect with new customers-to-be. But they…
ROI AmplifiedJune 4, 2018
Because it’s primarily a visual medium, small-to-medium-sized businesses (SMBs) don't have long to make a good impression on Instagram. But…
Zack BowlbyJune 3, 2018
You can probably guess that if you’re serious about content marketing, you’ve got to make it happen on and off-site.…
ROI AmplifiedMay 31, 2018
I ’ll get right to it. If your website isn’t being indexed by Google or Bing, it will not be…
Zack BowlbyMay 30, 2018
People often talk about Pay-Per-Click (PPC) advertising as if the click is the goal. But your work is far from…
Zack BowlbyMay 29, 2018
If you own more than one business or a chain of franchises, Google My Business (GMB) just got better. GMB…
Zack BowlbyMay 28, 2018
If you want to reach more customers and get more engagement, take a page from Google: it’s time to move…
Zack BowlbyMay 26, 2018
Your User Interface (UI) is everything that makes up the look, feel, and flow of your website. If your website…
ROI AmplifiedMay 25, 2018
If you’re using paid search for your digital advertising, you know the value of making an informed investment. So our…
Zack BowlbyMay 24, 2018
Plenty of entrepreneurs out there are optimizing their websites. They know their blog needs to be mobile-first. They know your…
Zack BowlbyMay 22, 2018
Have you heard of the Google Search Console? It’s free, it’s made by Google, and it’s a great way to…
Zack BowlbyMay 18, 2018
Picture a Google Search Engine Results Page (SERPs). How many results does it have? If you’re like me, you automatically…
Zack BowlbyMay 16, 2018
I’ve said this a million times, but it bears repeating. If you’re not optimizing for mobile searchers, you’re losing leads…
Zack BowlbyMay 15, 2018
If you’re looking to add a Membership plugin on your Wordpress site, you’ve got several options. We’ve got a review…
ROI AmplifiedMay 14, 2018
One of the key ways to evaluate your Google Ads success is by your Cost-Per-Click (or CPC). We like how…
Zack BowlbyMay 11, 2018
If you’ve been reading our blog awhile, you know engaging mobile searchers means WAY more potential buyers could be knocking…
Zack BowlbyMay 10, 2018
If you do business with prospects and customers in the European Union (EU), understanding and complying with the General Data…
Zack BowlbyMay 7, 2018
If you do business-to-business sales, Facebook ads can help bump up your webinar attendance. Webinars are a great way to…
Zack BowlbyMay 1, 2018
If you rely heavily on ecommerce, Wordpress is a great choice. We recommend it to many our clients. But as…
ROI AmplifiedApril 25, 2018
Now that you’re familiar with what CRM is, it’s time to get fired up for everything it can do to…
Zack BowlbyApril 24, 2018
Important: In order to reap the benefits of your Google My Business (GMB) listing you must: Determine if you qualify…
Zack BowlbyApril 23, 2018
If you’re an owner---or marketer---at a great restaurant, we want to help you build a strong social media marketing strategy.…
ROI AmplifiedApril 21, 2018
No one likes a 404 Page, but there’s no reason it shouldn’t be included in your strategic web design. Here are…
Zack BowlbyApril 20, 2018
Most people don’t make a purchase the first time they visit a website or see an FB ad. Retargeting Facebook…
Zack BowlbyApril 19, 2018
“Hey, Alexa: how do I optimize for voice search marketing?” In case she’s not a professional marketer, I’m here to help…
Zack BowlbyApril 17, 2018
We’ve noticed something as marketing professionals: many of our resumes aren’t hitting the mark. Why? They’re not keyword optimized. If you’re…
Zack BowlbyApril 16, 2018
It’s 2018. Social media marketing platforms have been around long enough---and their platforms have become sophisticated enough---to be used as…
ROI AmplifiedApril 13, 2018
If you’re a restaurant owner, you probably spend hours planning for posting to Facebook, but it doesn’t hold a candle…
Zack BowlbyApril 7, 2018
Facebook chatbots are all the rage in the online conversation about digital marketing. While it may seem unnecessary to employ…
Zack BowlbyApril 6, 2018
I’m sure you’ve heard of “Best Practices” when it comes to Local SEO, but there are some bad local SEO…
Zack BowlbyApril 5, 2018
Choosing the right WordPress hosting site can boost your SEO and even your sales. There are a variety of options.…
ROI AmplifiedApril 4, 2018
Google Ad auctions can get a bit complex, but having a fundamental understanding of how they work can keep you…
Zack BowlbyApril 3, 2018
When it comes to internet marketing for your business, you have two choices: do it in-house, or hire an internet…
Zack BowlbyMarch 29, 2018
We get a lot of technical questions about marketing, but one of the things people ask most frequently really gets…
Zack BowlbyMarch 28, 2018
When you’re talking about UI/UX Best Practices, design consistency is a good overarching principle to follow. In a nutshell, design…
ROI AmplifiedMarch 27, 2018
If you don’t automatically connect digital marketing with customer service, think of your average weekend. You’re streaming your favorite movie…
Zack BowlbyMarch 26, 2018
You know your small business digital marketing strategy is important. Without a plan, you’re doomed. But many SMB owners don’t…
Zack BowlbyMarch 24, 2018
How Yoast Can Improve Your Local SEO Yoast can help improve your local SEO. As a refresher, Local Search Engine Optimization…
Zack BowlbyMarch 20, 2018
Google Ads Filters Can Work for Your Digital Marketing Strategy There are a variety of Google Ads filters you can…
Zack BowlbyMarch 19, 2018
UX/UI: What Does it Have to do With Marketing? UX/UI refers to how your user reacts to your brand. UI…
Zack BowlbyMarch 16, 2018
If you’re committed to being on the cutting edge with your marketing, you need to know what a customer relationship…
ROI AmplifiedMarch 14, 2018
What Makes a Successful Facebook Ad Strategy? Budget: How much you want to spend Content: This includes ad copy, media,…
Zack BowlbyMarch 13, 2018
Everything you share online for your business---including your images---is representative of your brand, so why isn't everyone using branded images?…
ROI AmplifiedMarch 12, 2018
Welcome back to our two-parter, full of more top-notch tips for great AB testing! In , we defined A/B testing,…
Zack BowlbyMarch 10, 2018
AB testing (aka split testing) is the process you use to compare two versions of the same content. Based on…
Zack BowlbyMarch 9, 2018
Just like everything else on your website, you should make sure your images (and their alt text) are SEO friendly.…
Zack BowlbyMarch 8, 2018
If you’ve spent any amount of time reading about Google Ads (Google’s Pay-Per-Click advertising platform), you’ve heard two words over…
Zack BowlbyMarch 3, 2018
If you own (or do marketing for) a restaurant, you want to fill the seats. And while getting passers-by to…
Zack BowlbyMarch 1, 2018
If you own a flooring company (or handle their marketing), you may be missing strategies that will help you build…
Zack BowlbyFebruary 28, 2018
I have to be honest: small- to medium-sized businesses (SMBs) make a lot of marketing mistakes. I’m not slamming anyone.…
Zack BowlbyFebruary 22, 2018
We’ve probably all heard a definition of marketing that paints as the means of drawing customers to your businesses,---complete with…
ROI AmplifiedFebruary 21, 2018
You’ve probably heard the buzzwords “integrated marketing”. Heck, we talk about it all the time. There’s a reason for that.…
Zack BowlbyFebruary 20, 2018
Web design isn’t just typing text into a box and throwing in some images--- it must be strategic. Here are…
ROI AmplifiedFebruary 17, 2018
When it comes to branding, we want to help your brand stand out (and make sure your ideal customer is…
ROI AmplifiedFebruary 15, 2018
Best Social Media Marketing Trends to Try in 2018 First of all, let’s get real about some of the challenges you’re…
Zack BowlbyFebruary 13, 2018
Online shopping used to be the choice of only a few. But with the boom of e-commerce---and the ease with…
ROI AmplifiedFebruary 10, 2018
In this installment of Trends to Watch (and Try) in 2018, we’re looking at branding trends. Specifically: logos, and how…
ROI AmplifiedFebruary 9, 2018
As someone who is in-tune with marketing, you know you can’t neglect email in 2018. We’ve got a few email…
Zack BowlbyFebruary 8, 2018
The easiest way to think about email whitelisting is to think of it as the opposite of blacklisting. If your…
Zack BowlbyFebruary 1, 2018
There’s a lot out there about email list segmentation, and it’s easy to get lost going down the email marketing…
Zack BowlbyJanuary 31, 2018
Psychologist, professor, author, and speaker Brené Brown has a famous saying: stories are data with soul. If you want your…
Zack BowlbyJanuary 29, 2018
Let’s be honest: brand identity sounds vague and new-agey. And we’re not about that. So we’re getting down to the…
ROI AmplifiedJanuary 27, 2018
One of the biggest pitfalls our clients face when developing and implementing their own social media marketing strategy can be…
Zack BowlbyJanuary 26, 2018
If you're looking for a crash course in Google Ads that will get you up and running today, look no…
Zack BowlbyJanuary 25, 2018
Marketing automation has been the “it topic” in marketing for years. Getting started with marketing automation is exciting. Each automated…
Zack BowlbyJanuary 24, 2018
You already know you need quality content for your social media marketing. But it can’t be a spur-of-the-moment thing. Remember…
Zack BowlbyJanuary 23, 2018
Earlier this spring, Google dropped one of its characteristic Google Ads bombshells: artificial intelligence (AI) and intelligent user interface (IUI)…
Zack BowlbyJanuary 13, 2018
Be honest: is your user experience messy? If your website is clunky and cluttered, it could be keeping you lower…
ROI AmplifiedJanuary 10, 2018
Unless you’ve been living under a rock, you probably know that you need to be advertising on Facebook. But you…
Zack BowlbyJanuary 4, 2018
You have a brand you love, but something isn’t working. How do you get to the bottom of it? Start…
ROI AmplifiedDecember 28, 2017
SEO refers to Search Engine Optimization, an umbrella term for anything you do to improve search engine rankings. Search engine…
Zack BowlbyDecember 27, 2017
If you’ve been trying to build your brand online for a while, you’ve probably noticed, there seems to be a…
ROI AmplifiedDecember 26, 2017
Facebook is an essential tool for every business. Read our article on Facebook Advertising basics if you happen to be just…
Zack BowlbyDecember 21, 2017
There are 3 main types of programming language used to create a website: HTML, CSS, and JavaScript. HTML is responsible…
Zack BowlbyDecember 20, 2017
There are many things to do when designing (or revamping) your website. For many businesses, the thought to improve SEO…
Zack BowlbyDecember 12, 2017
Did you know that almost a quarter of all websites are up and running thanks to Wordpress? That’s pretty insane!…
ROI AmplifiedDecember 7, 2017
While you’ve probably got a lot of great things going with your content marketing, we’re betting one thing is missing:…
ROI AmplifiedDecember 5, 2017
Let’s be honest: sometimes small business/startup owners bite off more than we can chew. Especially when it comes to their…
Zack BowlbyNovember 9, 2017
Facebook Ads don’t have to be a mystery. We’ve got the breakdown on what you need to do to have…
Zack BowlbyOctober 24, 2017
Digital marketing changes all the time--- but there are some critical tools you’ll always need in your toolbox. Let’s take…
Zack BowlbyOctober 13, 2017
Ready to tackle a Google Ads campaign on your own? Here are some things to keep in mind for a…
Zack BowlbyOctober 10, 2017
If you are a restaurant owner, you know about the power of digital marketing. But are you using that power…
ROI AmplifiedOctober 3, 2017
We recently saw a report that business owners have over 200 options for marketing automation technology—with over 60 of those…
Zack BowlbyJuly 25, 2017
Have you ever noticed a Google Ad while you’re browsing the internet and thought: wow, that takes up some space?…
Zack BowlbyJuly 18, 2017
Essentially, there are two types of SEO, or search engine optimization: on-page SEO and off page SEO. On-Page SEO vs.…
Zack BowlbyJuly 7, 2017
Nonprofit marketers are probably some of the most overworked, underpaid, and underappreciated marketing professionals out there. And while many nonprofit…
Zack BowlbyJuly 5, 2017
If you’re a marketer for yourself or for your company, there’s no frustration quite like working for hours, weeks, or…
ROI AmplifiedJune 30, 2017
We write a lot about Google Ads because we know it can help a business succeed in digital marketing. But…
Zack BowlbyJune 27, 2017
Would you buy from a business that you didn’t trust? No way! And your customers feel the same. Building trust…
Zack BowlbyJune 15, 2017
You probably know how valuable email workflows are when it comes to taking your time back—but there are some common…
Zack BowlbyJune 5, 2017
Google has answered a question that marketers and small business owners have asked for a while now: Is Google Ads Too Complicated?.…
Zack BowlbyJune 1, 2017
Anyone can say you need marketing automation. And if you look at marketing blogs often enough, everyone probably has. So…
Zack BowlbyMay 30, 2017
The last thing you want to read is another article full of complicated SEO strategies that take days to set…
Zack BowlbyMay 17, 2017
Every time you turn around, it seems like there are five new ad copy testing strategies. Do you know the…
Zack BowlbyMay 15, 2017
One of the most common questions our marketing pros get relates to where people should spend their online advertising budget:…
Zack BowlbyMay 12, 2017
You’ve got an inbound marketing strategy, and plans for content, but you may be making web design mistakes that are…
ROI AmplifiedMay 5, 2017
We’re back with Part 2 of our Build Your Brand series, with the key to strategies for standout branding. We’ve…
ROI AmplifiedApril 17, 2017
If you want your business to rise to the top, you have to build your brand-- and we want to…
ROI AmplifiedApril 14, 2017
I’m sure you’ve heard the saying: the only thing constant in the world is change. And anyone working on their…
Zack BowlbyApril 6, 2017
If you’re trying to stay on top of your marketing game, you’ll probably end up having to redesign your website…
Zack BowlbyApril 5, 2017
Google Ads doesn’t make it onto most people’s favorite topics list. Most of the resources are jargony, confusing, and complicated.…
Zack BowlbyJanuary 3, 2017
