Most people come to ROI Amplified with the same problem. Their marketing is failing or not doing as well as it used to. They are unsure of why their marketing is failing, and are looking to the experts to help fix it. While there are many reasons your marketing may be failing, we have outlined the top five reasons for a failed marketing campaign below.
1. Your Marketing is Fragmented
Using multiple agencies or freelancers for different marketing initiatives can prove problematic. At ROI Amplified we believe in keeping all of your marketing in one place. That’s why we’re your one-stop-shop digital marketing agency.
If you use a fragmented marketing strategy, you’re probably lacking consistency in your marketing campaign. When you are dealing with multiple agencies and freelancers, it’s up to you to make sure all aspects of your marketing campaign are consistent. When inconsistencies start to appear, you have to take time from running your business to pinpoint where the problem lies.
Using a single marketing agency like ROI Amplified allows you to stay focused on running your business. We will make sure that all of your messaging and branding is consistent throughout your entire marketing campaign, and you can come to us at any time with questions about your campaign. Rather than having to deal with multiple sources regarding your marketing strategy, all of your assets are in one place.
Another benefit of hiring a single marketing agency for all of your marketing needs: we become experts on your campaign. When you’re constantly bouncing from freelancer to freelancer for different campaign aspects, none of your marketers fully understand your entire marketing campaign. You may have people who understand certain aspects of the campaign thoroughly, but they don’t see the overall picture. When you work with a single marketing agency for your entire marketing campaign, the marketing team knows about every aspect of your marketing plan. This allows you to be certain that all of your marketing elements have consistent messaging. Your marketing team will also know when adjustments need to be made and where those adjustments are.
2. You’re Not Using an Omni Channel Approach
If you’re not using an omnichannel approach, you’re wrong. Using an omnichannel approach means that you are using a multi-channel approach to marketing. With omnichannel marketing, consumers have a seamless experience, regardless of what device they are using. Whether it’s a physical store, website, app, catalog, social media, or other channel, customers can easily engage with a company.
Businesses should keep in mind that customers might transition from one device to another before actually converting and making a purchase. Most start their search on a mobile phone, but from there they could continue to browse on a computer, tablet, or even come into your physical store, for example. Because customers are transitioning from one channel to another, an omnichannel marketing approach will create a seamless experience. This cohesiveness will create a positive impression with consumers, and will more likely lead to a conversion than if you are not using an omnichannel approach.
Advantages of Omnichannel Marketing
There are many advantages to using an omnichannel approach to marketing. Below you will find several of the advantages of using an omnichannel marketing approach.
- Review the Customer Experience – At any time, you can make sure all of your channels that consumers are engaging with are operating smoothly. Simply log into your own devices and experience the exact same experience your customers have. You can always do this, making certain consumers are having an enjoyable experience.
- Data is Available to You – An omnichannel marketing approach allows you to measure customer interactions across all channels.
- Audience Segmentation – Once you decide which data is most useful to your business, you can create market segments. You can then use marketing automation to create buyer personas to truly understand your audience and how best to market to them.
- Develop the Right Content – Content is king. Your content can make customers feel like they are personally connected to you. This connection just might nudge them to make a purchase.
- Think Beyond Just Marketing and Sales – An omnichannel approach to marketing allows you to really get to know your customers. Instead of simply marketing to make a sale, you can find out what motivates your customers to actually make a purchase, and cater to that motivation in order to increase conversions.
- Ability to Respond Across Multiple Devices – Your customers are probably using multiple devices to interact with your business before finally making a purchase. Having the ability to respond to your customers across all platforms with consistency will increase the positive customer experience. For example, when a customer logs onto your site on their mobile phone, their items that they added to their cart on their computer are still in their cart.
3. You’re Not Tracking Properly
Maybe you have a marketing strategy in place, but how are you measuring its success? In order to measure the success of your marketing campaign, you need access to analytics and data. That’s why ROI Amplified provides 24/7 transparent reporting to all of our clients. When we can prove to our clients that what we are doing is working, and they can see the data for themselves at any time, it is easier to make any adjustments to the campaign in order to make it even more successful. We want our clients to be happy. That’s why we share our results live with you.
Along with simply having the data to back up a campaign, you need to be sure that what you are tracking is actually relevant to the success of your campaign. If your goal is to increase website traffic, tracking how many people like your Facebook posts is not very insightful. You want to be sure that what you are tracking is insightful to the campaign you are running. If you are tracking irrelevant analytics, you will not know how to adjust your campaign accordingly in order to see the results that you are after.
Analytics also need to be tracked continuously. If you have only tracked results for a certain timeframe, after a short amount of time those results become irrelevant. The market is constantly changing, with consumer patterns fluctuating for a variety of factors. By continuously tracking your campaign results, you can adjust your campaign at any given time to adhere to the consumer, therefore seeing more return on investment.
Steps to Follow When Tracking Analytics
There are many factors to consider when tracking the analytics of your marketing campaign. We’ve broken them down for you below.
- Find Relevant Data – Tracking is important. Tracking the right data is more important. By tracking the right data, you can be sure that your marketing campaign is successful. If it’s not, you can adjust accordingly.
- Create SMART Goals – Goals for your campaign should be Specific, Measurable, Attainable, Relevant and Timely.
- Consistency – Be sure to track your results consistently. By checking your data consistently you will always be sure that your campaign is matching up-to-date trends. When you only check your tracking once and base all of your marketing decisions upon that one time, your efforts will be unsuccessful.
- Follow Trends – If one of your marketing campaigns is showing a positive trend, you might decide to keep it running for longer since it is performing well with consumers. If you notice negative trends with your marketing efforts, you can end or adjust those campaigns to see better results. Following the trends of your campaigns allows you to understand what your consumers react positively to.
- Report On Goals Regularly – When you take the time to regularly check up on the goals of your marketing efforts, you are more likely to meet those goals. This could be a weekly, bi-weekly, or monthly report. The timeframe is really up to you. By reporting on your goals regularly, you can hold your marketing campaign accountable for whether your goals are being achieved.
- Rinse and Repeat – Once your goals are met, set new goals and continue your marketing efforts to continue building your client base.
4. You’re Using Old Practices
The truth is the only constant in marketing is change. Ever since people have been trying to make sales, some sort of marketing practice has been in place. Over the years, consumers and technology alike have advanced and grown at a rapid pace, and so have marketing techniques.
One reason that marketing is constantly changing is that the consumer is constantly changing. Outbound marketing practices used to be effective, but not so much anymore. Using outbound marketing techniques, such as trade shows, email blasts, or telemarketing, means your business is primarily talking at the consumer. Essentially, you are telling the consumer that they need your product or service. Instead, you should be having a conversation with the consumer about what they want or need. Inbound marketing instead looks to draw in customers who are already looking for you (or someone similar to you). Rather than outwardly pushing a brand, inbound marketing draws consumers in, with the hope of generating leads.
There is more to marketing practices than just inbound versus outbound, though. Throughout the course of history, marketing has evolved from word-of-mouth, to print, to radio and television, to the computer and digital marketing practices. And that’s just to name a few of the marketing practices that have taken place throughout history. A good marketer will utilize what works and evolve with the consumer, making sure their marketing techniques are effective.
5. You Are Not Spending Enough
You’ve heard the term “you need to spend money to make money”. In the marketing world, this is the absolute truth. While there are many free marketing strategies to take advantage of, these free strategies will not get you the results you are looking for.
Your business has something to offer to your customers, but no one will know that unless you market it. By spending money on marketing your message, you can be sure that the right people are receiving it, and that some of these people will turn into customers.
Think about this: would you want to interact with a business that doesn’t invest in itself? Probably not. When you invest in your business, people assume it is profitable and thriving. Consumers are more likely to become customers to your business if they believe that it is already successful. Therefore, in order to make money, businesses must invest money into their marketing first.
If you are planning on marketing your business online (which you should be) you have to know that the internet is a competitive space. There are millions of businesses marketing online, including your competitors. In order to show up ahead of your competitors, or to just show up at all, you need to spend money to market your business on multiple online platforms. The more platforms you are marketing on, the more likely you are to generate leads that turn into conversions. Businesses need to consider that not all of their customers will use the same platforms to get their information. By investing in multiple platforms for marketing, you are more likely to increase your customer base and see a profit from your efforts.
The bottom line is, if you want leads to turn into conversions, you need to invest in your marketing. Businesses that invest in their marketing strategies with ROI Amplified get their message out into the world to the right people, and therefore see a return on investment when those leads turn into conversions.
The Takeaway
There are many reasons why your marketing may be failing, and the team at ROI Amplified is here to help. When setting up your marketing campaign, be sure the message is clear, don’t be afraid to spend money in order to make money, and make sure your goals are defined and attainable. Try to stay away from fragmented marketing, and stay up-to-date on the current marketing trends. Of course, you can always hire a marketing agency like ROI Amplified, and we’ll take care of all of this for you. After all, we’re experts on the subject of marketing.
