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What’s On-Page SEO?

on July 7, 2017

what's on page seo
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What’s On-Page SEO? Understanding and implementing on-page SEO is pivotal to any business’s success in 2024. For those uninitiated, SEO stands for “Search Engine Optimization”, a practice designed to amplify a website’s visibility on search engines like Google. Specifically, on-page SEO refers to the tactics applied directly within a webpage to improve its position in the search rankings. Let’s delve deeper into the essentials of on-page SEO, ensuring your digital content not only shines but also performs exceptionally.

On-Page SEO Breakdown

1. The Powerhouse: Content Qualitywhat's on page seo

No amount of optimization can replace genuinely top-tier content. As a beacon of light in a vast ocean of information, your content must be:

  • Relevant: Catering to your audience’s queries and needs.

  • Engaging: Holding the attention of readers and promoting interaction.

  • Original: Fresh perspectives, information, or interpretations, free from plagiarism.

Remember, content is and always will be king.

2. Title Tags: Making the First Impression

Think of title tags as the book cover of your digital content. This short, yet powerful headline determines whether users will click on your page. To craft a compelling title tag:

  • Keep it within 50-60 characters.

  • Incorporate the main keyword of your page.

  • Ensure it succinctly encapsulates the essence of your content.

3. Meta Descriptions: Teasing the Content

Meta descriptions are the snippets of information that appear beneath your title in search results. While they might not directly impact rankings, a well-crafted meta description can significantly boost click-through rates. Here’s how to perfect yours:

  • Limit it to 150-160 characters.

  • Naturally, integrate your focus keyword.

  • Convey the core value or insight your content offers.

4. Header Tags: Structuring Your Content

  • Using H1 for the main title

  • Followed by H2, H3, etc.,

  • Subheadings ensure your content is organized and emphasize essential points.

5. Keyword Consistency: Balancing Act

Optimizing your content with relevant keywords is essential. However, avoid ‘keyword stuffing.’ Instead:

  • Use keywords naturally within the content.

  • Incorporate variations and long-tail keywords.

  • Consider keyword density, ensuring it doesn’t feel forced.

6. Image Optimization: Beyond Aesthetics

Images can do more than attract viewers to your content. When appropriately optimized, they can enhance your site’s SEO performance. Remember to:

  • Use descriptive file names.

  • Optimize image size for faster loading.

  • Utilize alt tags to describe the image’s content.

7. Internal and External Linking: Building a Network

Linking is akin to building roads within a city. While internal links guide users to other parts of your website, external links provide additional, credible sources. This not only enriches user experience but also boosts your site’s credibility.

8. URL Optimization: Keeping It Clean

A clear, concise URL is more than just user-friendly. It can also aid SEO. Strive for URLs that:

  • Are short and to the point.

  • Incorporate the primary keyword.

  • Avoid unnecessary characters or words.

9. Mobile Responsiveness: Catering to the Modern User

With an increasing number of users accessing content via mobile devices, ensuring your website is mobile-responsive is no longer optional—it’s essential. This not only benefits user experience but also aligns with Google’s mobile-first indexing.

On-Page SEO vs. Off-Page SEO

On-page and off-page SEO, while distinct, are interconnected in their mission: to bolster a website’s presence and authority in the digital realm. As the digital landscape continues to evolve, understanding the nuances of both becomes indispensable for businesses vying for online prominence. Pairing these two strategies effectively ensures a holistic approach to SEO, optimizing both your site’s inner workings and its external relationships. For businesses aiming for a robust online footprint, both should be integral parts of their digital marketing playbook.

search engine optimization (SEO), the techniques employed can generally be categorized into two distinct strategies: On-page SEO and Off-page SEO. Both are crucial, yet they serve different purposes and require different approaches.

On-Page SEO: The Direct Communicator

On-page SEO encompasses all the actions taken within your website to improve its visibility on search engines. Think of it as grooming yourself for an interview – you want to look and sound your best for the interviewer (in this case, the search engine and its users). Key elements of on-page SEO include:

  • Content Creation: This includes producing high-quality, original content that meets the needs and interests of your audience.

  • Keyword Optimization: Using relevant keywords in a natural and strategic manner, ensuring the right balance between keyword density and readability.

  • Meta Tags: Crafting impactful meta descriptions and title tags that draw users in from the search results page.

  • URL Structure: Organizing URLs in a way that is both user-friendly and search engine-friendly.

  • Internal Linking: Strategically guiding visitors to other related sections of your website, thus increasing page views and reducing bounce rate.

Off-Page SEO: The Endorsement Gatherer

While on-page SEO is about refining your own website, off-page SEO focuses on garnering recognition and validation from external sources. It’s like collecting letters of recommendation that vouch for your credibility. Components of off-page SEO include:

  • Backlinks: Gaining links from other reputable websites, signaling to search engines that your site is trusted and authoritative.

  • Social Signals: Engaging with audiences on social media platforms, which indirectly influences search engine algorithms.

  • Brand Mentions: Even if not linked, mentions of your brand across the web can play a part in boosting your online authority.

  • Guest Posting: Writing articles for other websites, which can help in establishing your expertise and widening your reach.


This is what you and your marketing team need to do for an SEO audit:

  1.      Determine if your company has the in-house expertise, if not outsource your SEO audit.

  2. Export each of your site pages into an Excel spreadsheet.

  3.     Sort that data by your most frequently visited pages.

  4.     Determine the keyword category for each page, and put that category name in a column beside the page name.

  5.     You can add another column for more specific keywords, just make sure that they’re relevant.


We can make sure you have a no-stress SEO Audit.




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