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On-Page vs. Off-Page SEO Services: What They Are and Why You Need Both

By November 29, 2019 Digital Marketing, SEO

Both on-page and off-page SEO are very crucial to a website’s success. It is therefore important to understand the major differences between the two SEO strategies to help you improve your site’s traffic influx.

This piece will provide an elaborate explanation of what on-page and off-page SEO are. It will then delve further into the differences between these two SEO strategies.

Finally, we’ll explore how to use both SEO services and how to combine both services for the best results.

SEO Services word map

What is On-Page SEO?

On-page SEO is the most basic form of SEO. For on-page SEO, think stuff like keywords and tweaking your meta description. Other more elaborate forms of on-page SEO are HTML code and title tags.

On-page SEO services are somewhat the basis of SEO. As such, on-page SEO is very crucial in determining a page’s search engine ranking.

On-page SEO techniques are improvements you make to your website to improve its search engine ranking. They can be adjusted and changed with your preference.

The following are some basic elements of on-page SEO Services:

Headings (H1)

Headings are bold and conspicuous. They underscore the site’s content and mostly contain keywords.

Headings are given precedence over other page copies by search engines. As such, it is important to utilize keywords appropriately in your headings. A simple adjustment of your heading could do wonders for your site’s ranking.

Also, ensure your heading actually represents the content of your web page. Doing so ensures you stay within Google’s best practices guidelines.

The Structure of Your URLs

Most folks overlook URLs when it comes to SEO because many SEO services companies don’t stress the importance of URLs.

Incorporating keywords in your URL is great for your ranking. But adjusting your URL is not as easy as changing the headings.

Always leave URL editing to the professionals. Stuffing targeted keywords in your URLs is not a good idea. So have a professional guide you through the process.

You should always direct edited URLs to the previous ones. Doing so prevents any confusion among your visitors.

Title Tag

Having title tags on each page on the site is a good idea. Title tags are among the most simple on-page SEO tactics you can adopt today.

There are also plenty of methods to leverage title tags to your site’s advantage. Discuss with your SEO service provider and find out how you can do so.

Meta Description

Pay keen attention to your website’s meta description. A meta description is a short phrase under your URL. Most meta descriptions contain only one or two sentences.

The meta description has tremendous impacts on a site’s search engine ranking. The phrase gives potential visitors a glimpse of the page’s content.

As a rule of thumb, meta descriptions should be brief and precise. They should also contain leading keywords and accurately capture the page’s content.

A meta description that fits the above criteria appears completely on a search page. Anything above 300 characters will not show fully on the search page.

Page Content

The content of your web pages is also an on-page SEO technique. Content should be relevant and pertinent to the site’s objective.

Your site should also be clear and well organized. Proper site organization makes it easier for visitors to find the specific information they need.

Value addition must be a crucial target of your content. Google has techniques to gauge how resourceful your website is. The usefulness of your website plays a crucial role in your search engine ranking.

Page Upload and Download Speeds

Everyone hates a slow web page. Unfortunately, most sites overstuff their pages, and this could hurt their speeds. Remember, Google wants the best for their visitors. So a slow page could be very detrimental for your ranking.

Tweak your page to be faster to get better ranking on search engines. There could be several factors hampering your page’s speed. Have an SEO audit and find out why your page is slow.

Image Alt Text or Alt Descriptions

Image alt text is also called alt tags or alt descriptions. Alt texts are not visible to your usual website visitor.

Apart from your ordinary text-based searches, Googles also shows image-based results. Alt text is text embedded to these images to allow for image searches.

Images are a great compliment to your site’s content. Images come especially handy in Instructables and shopping sites.

Atl text converts your on-site image to a hyperlink to relevant site content. Doing so opens a new gateway for more visitors to visit your site.

Ever had slow internet speed? Instead of images loading, some text in blue appears in place of the image. This blue text is the alt text or alt descriptions.

Alt texts also play a crucial accessibility role in web pages. They help visually impaired visitors to understand an image by providing a brief description.

Alt texts are a great way to enhance user experience and improve your page’s ranking.

Internal Links

Adding links to other pages on your site is great for the web user. So they don’t have to rummage through countless pages to get to the juicy stuff.

Internal links improve user-friendliness. The links also help search engines index your webpages.

Ensure you use internal links, but don’t overstuff them on a single page. Page organization is key when adding internal links.

Hopefully, you now have a good understanding of what on-page SEO services entail.

What is OFF-Page SEO?

Off-page SEO is distinctly different from on-page SEO. Both SEO techniques, however, are equally important for your website.

Unlike on-page SEO, off-page SEO are measures taken outside your website to improve the site’s search engine ranking. You have less control over off-page SEO compared to on-page SEO.

Most site owners tend to focus less on off-page SEO. However, off-page SEO may be just what would give you an edge over competitor sites. Here are some fine examples of off-page SEO techniques.

Guest Posting

Guest posting is a great SEO tactic. Not only does it improve your ranking, but it also builds your brand’s reputation.

Most folks are unwilling to guest post. Understandably a lot of time and effort goes into guest posting. However, the benefits of guest posting far outweigh the resources channeled into guest posting.

Your visitors will also appreciate your guest posts because they add value to your pages. Ensure your posts are relevant to the visitors.

Social Media

Site owners overlook the impact of social media on SEO. Admittedly, Google does not consider the social extent of social media presence as a key ranking factor.

However, social media has an indirect impact on driving your SEO.  First, social media expands your website’s audience. This enhances brand awareness translating to traffic influx.

Remember, social media can make a single post reach millions at a go. You can leverage social media to your advantage and boost your site’s rankings in no time.

Manual Linking

Manual link building is asking for backlinks to your website. You can ask a customer or a friendly business to share links to your site.

Manual linking does not occur without your intervention. There are many ways to manually backlink, and backlinking methods are virtually endless.

Reach out to influencer and content creators to link back to your site. Manual linking has a tremendous impact on your SEO

Brand mentions

Brand mentions are great for link building. If your site is the new kid on the block, then brand mentions should be a priority.

There is plenty of software to help you find sites that mention your brand. After uncovering these sites, you can then kindly ask for a backlink to your site.

You should also expect a wave of new traffic coming from these sites. So apart from enhancing your SEO, you also get to expand your customer base.

Self-Created Links

Self-created links are a good tactic for improving your search engine ranking. Some self-creating link tactics include blog commenting and forum participation. Pasting your URL on a comments section of a blog or a forum is self-creating links.

However, you shouldn’t self-create your own links too much. Google has stringent policies on self-created links. Overdoing this could lead to a penalty.

On-Page Vs Off-Page SEO Services: Which is better?

As for each SEO service, which is better? The simple answer is both types of SEO strategies are equally useful and effective.

However, the choice of which service you should focus on depends on your website’s requirements.

It is crucial to have a professional establish a proper SEO strategy that will involve both SEO services for the benefit of your site’s search engine ranking.

If your website needs some sprucing up, ROI Amplified will find out how you can utilize both SEO services and instantly boost your site’s ranking.

Zack Bowlby

Zack Bowlby

Zack Bowlby is the Chief Executive Officer of ROI Amplified a full-service digital marketing agency located in Tampa, Florida. Before ROI Amplified, Zack worked in highly visible roles at companies such as The Clearwater Marine Aquarium (Home of Winter the Dolphin) and The National Football League (NFL). A Google Advertising expert, Zack has spent well over $40 million dollars in Google Ads in his career. In 2017, he started focusing on Marketing automation systems such as Marketo. Zack and ROI Amplified believe in data-driven solutions and complete transparency with their clients. If you’d like to amplify your marketing dollars consider partnering with ROI Amplified today! Get on Zack’s Schedule Today