You need to ramp up your digital marketing game. It’s barely breaking even and wasting a ton of time. But you don’t want to hire a full in-house team and try to train them. What can you do? You need to hire out experts who know the best strategies and tactics for driving business and increasing profits. But how can you decide which digital agency services to prioritize and outsource? When it comes to which services you should hire out, some will have differing impacts on your business. Below are the top ten services, as we see them, that will make the most impact and drive your bottom line for your company.
Branding and Design
When it comes to digital marketing, a great place to start is with your branding. How you want your customers and clients to see your business is imperative to building a successful organization.
When you look at examples such as Coca-Cola and Nike, their branding is central to everything they do. And the same should be true for your company.
The biggest companies all have a distinct logo that everyone knows immediately. The swoosh, as mentioned earlier, is iconic, as is the silhouette of Jordan dunking the ball. When you see that, you know you’re getting a great pair of shoes.
Likewise, your logo needs to be recognizable to your clients. When they see it, they need to think of you and think of how great it is to work with you.
When it comes to creating impactful images, we believe that data should drive decision making. Whether you’re creating content for your website, social media, or ads, you need your images to stop your clients mid-scroll and take notice. We can help you make that happen.
However, branding doesn’t stop with graphics and pretty logos. What do you want your clients to think of when they see your logo? Do they think of your stellar customer service or your friendly attitude every time they meet with you?
These all have to do with building your brand and building trust with your customers. When you created your business plan, you wrote a mission statement. But did you include how you want your brand and business to be perceived?
If not, then working on your branding now can have a great impact on how you proceed with your digital marketing going forward.
Website Design and Development
What do your potential clients think when they first land on your website? Do they find it archaic and difficult to navigate? Or do they find what they’re looking for and sign up for your email list?
If your website design is difficult to navigate, you will lose your potential leads before they ever have a chance to find out what a great product or service you offer.
When it comes to designing and developing your website, less is more. You don’t want to overwhelm your audience, give them one path to follow and guide them to the one solution you want them to choose.
Don’t distract your future customers by giving them too many choices or making it too hard to figure out how to get what they want. When you hire a professional to design your website the right way, you will see your business grow.
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Inbound Digital Agency Services
When you hire an agency to bring in consistent new leads every month, you can focus on what you do best, closing those leads and making sales. Here is what a quality agency can do for you so you can focus on growing your business.
Organic traffic from search engines is the best way to continually and passively bring in new leads every day. Having a rock-solid SEO strategy can help you create content that will get you found in the search engines by your potential clients.
Unless you’re working from a solid strategy, it doesn’t matter how great your content is. You’ll be buried on page three of the SERPs where nobody is looking.
So, if you’re not already ranking on page one of the search engines, then you need a professional to take a look. A professional SEO audit can help your business to get found by your ideal target audience.
There are several aspects of SEO, but don’t let it scare you away. As it’s base, it is fairly simplified:
- Find out what your customers want to know
- Create content that answers their questions
- Lead them towards the purchase with strategic content
- Convert your traffic to satisfied customers or clients
- When your SEO strategy covers these bases, then you will draw in organic traffic on a regular basis.
Yes, SEO is also tracking your site speed, security certificates, and other technical aspects. However, with the right professional expertise, you, too, can have an optimized website for your business.
Now that you’re ranking on Google, you need to ensure that your content is converting leads into warm prospects. When a potential client lands on your site, does your content impress them and leave them wanting to know more?
If not, then you need to consider hiring help to create content that converts.
And when you talk with any potential marketing agency, be sure to ask key questions that will help you know if they are staying up on the current news. Content marketing is a long game, but that doesn’t mean you shouldn’t keep up with the latest trends.
Do your research and find an agency that will keep your website current and drawing in new leads on a regular basis.
Social Media Marketing
When it comes to social media marketing, there is organic and paid traffic. We’ll cover paid traffic in outbound strategies, but organic social media traffic is also an important aspect to cover.
Are you randomly posting on your social media accounts without any theme or strategy? Are you only showing up when you want to sell something? If you’re not providing value and engaging with your followers, then you’re leaving money on the table.
Daily engagement will drive up your visibility. And regularly providing helpful content will build trust with your followers. Doing this will ensure that when you do run a sale and post about it, people will pay attention.
When you post to social media with a strategy (rather than randomly popping in for a picture of your breakfast), then you will see an increased ROI on your social media marketing.
Looking for tips to improve your SEO?
Download the Top 5 Tactics You Should Implement from our SEO Guide.
Outbound Digital Agency Services
Bringing in new leads through inbound marketing is great, but your marketing plan doesn’t stop there. With a full-service digital marketing agency, you can expect to also build up your outbound strategies. These include email marketing and PPC marketing.
Once your potential clients land on your website, don’t let them get away. Set up your website to capture their attention and then capture their information. The easiest way to do this is to offer a freebie item in exchange for their name and email address.
Do you currently have an email list that isn’t converting? Could it be because you don’t have a consistent and solid strategy in place? If so, then an expert agency can help you develop the plan that will get you increased engagement and therefore increased conversions from your email list.
Despite what many might want to tell you, email isn’t dead. And if you want to connect with your customers, getting invited to come into their email box weekly can boost your business.
Don’t waste time haphazardly sending sporadic emails. Instead, have a plan and guide your readers through the buyer’s journey, so they end up in your sales funnel. Then when you do email about your latest launch, your email list will be primed and ready to purchase.
Many business owners jump straight to running paid ads when they first think of increasing their marketing efforts. However, without the previous services in place, you won’t see the same success and conversions.
To truly scale your ROI through PPC advertising, you need a stellar brand and website with content that converts to your email list. Then, you’re ready to start driving traffic through paid ads.
PPC management can cover both social media and search engine advertising. Both offer great potential for pinpoint targeting and potential leads. You can run conversion ads that drive leads to your sales or landing page. And you can run lead generating ads to gather subscribers.
Both are great, but if you don’t know what you’re doing, then you can find yourself losing money and potential customers.
Workflows and Tracking
This section might not come to mind right away when you think of digital marketing agencies. And they’re certainly not as sexy as talking about converting ads for as little as $5 a day. But without automated workflows and tracking conversions, you will never be able to scale at the level you want to.
What would happen to your business if tomorrow you received 10,000 new leads? Sounds great, right?
But hold on a minute, do you have an automated welcome series that is sent out to every new lead warming them up to your business?
And do you have a next step set up, so your readers know how to proceed when doing business with you? What is your final goal for those 10,000 new leads? Do you want them to schedule a sales call with your sales team?
If so, then you need to have an automated scheduler linked into your welcome series, so your readers know what next step to take. Additionally, the more you automate these steps, the better you will be able to scale your growth.
Don’t skip this vital service when talking with your potential marketing agencies. It won’t do you any good if they deliver thousands of eager leads, and you don’t have anywhere to send them. Or worse, you’re trying to follow up with all of them individually.
Reporting and Tracking
Lastly, when you hire an agency to help build your business, you want to be able to see how they’re doing. Tracking conversions and costs, along with transparent reporting, are vital to a healthy working relationship with your digital agency.
Overall, digital marketing is a long-game, and when you hire an agency to help with your digital marketing strategy, you need to be committed to that long game. However, that doesn’t mean that you’re blindly following your agency wherever they lead you. Be sure that you’re working with professionals who provide you with real-time results on your marketing.
Take Your Business to the Next Level With These Digital Agency Services
When you hire a full-service digital agency service, it can be tempting to get side-tracked with all the things they have to offer. We have found that focusing on these ten services not only has the biggest impact but allows us to focus and do them well.
You’ve hired the best. Now it’s time to focus on the best actions that will give your company the highest ROI.
If you have more questions or are interested in learning more about how ROI Amplified can help transform your digital marketing, then schedule your complimentary call today. We are here to speak with you and show you how we can help grow your business with online marketing.