If you want to reach more customers and get more engagement, take a page from Google: it’s time to move from mobile-friendly to mobile-first. Here are some ways you can start doing that right now.
Increase Load Times
You only have a few seconds to make a great first impression online, and it’s no different if you’re marketing to mobile users. In fact, we recommend all your mobile pages load within three seconds to give yourself an edge, and give your site users a great experience.
Fix Broken or Clunky Pages
Make sure every single page on your site works for a mobile user, and that their screen view makes sense.
- Can they see a relevant copy, images, and buttons?
- Does the flow of the page make sense for someone using a mobile phone?
- Is it clear what the next steps are?
- Do all your links work?
All these questions must be answered with a resounding YES if you’re going to have a truly mobile-first site.
Test it (and Implement Feedback)
You can do this a few ways: structured testing (like A/B) asking a subset of your customers to give it whirl (maybe your VIPs, for an incentive), or peers and colleagues you trust. However you go about it, ask everyone to explore your site’s content and commerce options. Don’t be afraid to ask them for feedback—gut-level honest feedback—it can only help you improve your site for future mobile users (and that will help your bottom line).
[Is Your Site Mobile-First? Get a FREE Analysis]
Content (Still) Rules
Here are some of our favorite ways to make sure our content is killer for our mobile users:
- Put your must-have info (contact, map/directions, hours, phone number) front and center.
- Tabbed content layouts are a great way to offer rich content without overcrowding your pages.
- Keep it short and sweet
- Use bullet points and bold subheadings to make every page a highlight reel for your business.
- Don’t fear white space.
- Make sure your fonts are crystal-clear and easy to read.
- Make calls-to-action interactive and intuitive with buttons and other linked content.
- Use diverse formats and multiple media— nobody wants to be bored!
- If your content has to be long, include a summary that makes it easier for users to skim (and know what to do next).
To sum it up: More and more people use their phone to learn about (and buy from) their favorite businesses. Don’t be afraid to put them first.
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