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Quick Read: Google Update: Mobile-First Indexing on the Rise

By May 15, 2018 September 7th, 2018 Digital Advertising, Digital Marketing, Web Development

I’ve said this a million times, but it bears repeating. If you’re not optimizing for mobile searchers, you’re losing leads (and the money that could come with them). It’s even more important now that Google is mobile-first indexing more and more sites.

Mobile-First Indexing on the Rise

What is Mobile-First?

We like the definition from AtInternet.com’s glossary:

“A “mobile-first” approach involves designing a desktop site starting with the mobile version, which is then adapted to larger screens (contrary to the traditional approach of starting with a desktop site and then adapting it to smaller screens). Generally speaking, it means building your website with your mobile users in mind, with the main goal of improving these mobile users’ experience on your site.”

Mobile-first indexing, then, happens when Google indexes mobile sites above/ahead of other listings on Search Engine Results Pages (SERPs). If your site is impacted by Google’s updated indexing, the mobile version of your site will appear before the desktop version.

As Google gives more priority to mobile-first sites,  they’ll be notifying site owners/admins of changes via Search Console.

If your site is in indexed, you can expect an increased “crawl rate” from Google’s smartphone bot. That means Google will read more of your content, and put it in front of your ideal customers.

More and more people are using their mobile phones to find and engage with businesses online.

Is your website ready for the mobile boom?

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Zack Bowlby

Zack Bowlby

Zack Bowlby is the Chief Executive Officer of ROI Amplified a full-service digital marketing agency located in Tampa, Florida. Before ROI Amplified, Zack worked in highly visible roles at companies such as The Clearwater Marine Aquarium (Home of Winter the Dolphin) and The National Football League (NFL). A Google Advertising expert, Zack has spent well over $40 million dollars in Google Ads in his career. In 2017, he started focusing on Marketing automation systems such as Marketo. Zack and ROI Amplified believe in data-driven solutions and complete transparency with their clients. If you’d like to amplify your marketing dollars consider partnering with ROI Amplified today! Get on Zack’s Schedule Today