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Quick Read: Google Update: Mobile-First Indexing on the Rise

on May 15, 2018

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I’ve said this a million times, but it bears repeating. If you’re not optimizing for mobile searchers, you’re losing leads (and the money that could come with them). It’s even more important now that Google is mobile-first indexing more and more sites.

Mobile-First Indexing on the Rise

What is Mobile-First?

We like the definition from’s glossary:

“A “mobile-first” approach involves designing a desktop site starting with the mobile version, which is then adapted to larger screens (contrary to the traditional approach of starting with a desktop site and then adapting it to smaller screens). Generally speaking, it means building your website with your mobile users in mind, with the main goal of improving these mobile users’ experience on your site.”

Mobile-first indexing, then, happens when Google indexes mobile sites above/ahead of other listings on Search Engine Results Pages (SERPs). If your site is impacted by Google’s updated indexing, the mobile version of your site will appear before the desktop version.

As Google gives more priority to mobile-first sites,  they’ll be notifying site owners/admins of changes via Search Console.

If your site is in indexed, you can expect an increased “crawl rate” from Google’s smartphone bot. That means Google will read more of your content, and put it in front of your ideal customers.

More and more people are using their mobile phones to find and engage with businesses online.

Is your website ready for the mobile boom?


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