10x Your ROI with Google Ads
Google Ads stands as a cornerstone for businesses aiming to maximize their return on investment (ROI). However, succeeding in this sphere is not just about launching a campaign; it’s about optimizing every layer to 10x your ROI. Here, we unpack the strategies that not only elevate your Google Ads game but also result in amplified ROI growth. How do you 10x your ROI? With Google Ads of course.
Understanding Google Ads Quality Score
The Quality Score is Google’s rating of your ads, keywords, and landing pages. A higher Quality Score equals lower costs per click and better ad positions. Key factors include:
- CTR (Click Through Rate): The number of clicks received per impressions.
- Ad Relevance: How well your ad text matches the intent of a keyword.
- Landing Page Experience: Quality and relevance of your landing page to the ad and search query.
Actionable Tips from Zack: Regularly monitor and adjust these factors to maintain or increase your Quality Score. You really need to focus on the landing page. Ideally, each keyword should have its own landing page. Of course, for most companies, this is not realistic, so you should focus on your top 10 converting keywords. If done properly, ad relevance and click through rate will come naturally.
The Importance of Google Ad Extensions
Ad Extensions give additional information to make your ads more useful. These may include additional links to your site, phone numbers, or even store ratings. This also allows the user to click directly on the page that most interest them, causing a better user experience.
Actionable Tip: Utilize sitelink, callout, and structured snippet extensions to provide more information, encourage clicks and give your users more control on their landing page preference.
Optimize Your Landing Pages for Positive ROI
A well-optimized landing page can be the difference between a conversion and a bounce. Consider:
- Keyword-focused content: Does your page speak to someone who searched a particular keyword?
- On Page SEO: Telling Google what your page is about is extremely important
- Page Loading Speed: A delay of even one second can impact conversions.
- Mobile Responsiveness: Over 50% of internet users are on mobile devices. Unless you’re a business-to-business (B2B) company, in which case the desktop will be the preferred device of your users.
Actionable Tip: Use software like SEMRush to uncover high intent keywords to focus on. If you’re already running Google Ads, be sure to run a keyword report and filter by conversions.
No Google Ads Negative Keywords, No ROI
Negative Keywords allow you to exclude search terms from your campaigns and help you focus on the keywords that matter most to your customers. This by far the most important Google Ads task ROI Amplified does for their clients.
Actionable Tip: Remember you are paying per click. Be sure to review your campaigns daily to identify keywords that:
- Are not converting
- Have Informational intent
- Competitors (in most cases)
- Phrases you do not want to show up for
Test Smart Bidding Strategies But Don’t Always Trust The Machine
Google Ads offers various automated bidding strategies like Target CPA (Cost Per Acquisition) and Target ROAS (Return on Ad Spend) that use machine learning to optimize for conversions. We will like the old fashioned Manual CPC for a lot of our clients. We find that if you give Google complete control there will be results but also a lot of wasted ad spend. Every company is different and you should work with your PPC specialist to decide which approach is better for your company.
Actionable Tip: Test different bidding strategies to identify which yields the best ROI for your specific business model.
Leverage Google Remarketing & Social Remarketing
Remarketing allows you to show ads to people who have previously visited your website but did not convert. This is where most companies fall short, we work so hard to get someone to the site and they never return. Ask yourself, when was the last time I Google’d something one time and bought it? NEVER. So, why would your customers be any different? You need remarketing to stay top of mind in today’s business environment. Attention spans are getting shorter and shorter.
Actionable Tip: Create compelling remarketing ads and segment your audiences to tailor your messages.
Measure, Analyze, and Optimize With Hubspot or Marketo
Every Google Ads campaign should be grounded in data-driven decision-making. Utilize Google Analytics to delve deep into metrics that matter, such as conversion rate and cost-per-conversion. We prefer to use CRM systems such as Hubspot or Marketo to properly track the effectiveness of our campaigns. You can see down to the names of all the leads and customers from the month, which makes reporting and decision-making a breeze! You can’t prove your 10x Your ROI with Google Ads without a CRM system.
Actionable Tip: Get a CRM system.
Implement Google Ad Scheduling
Running your ads 24/7 might not be the most cost-effective strategy. Ad Scheduling allows you to run your ads at times when they’re most likely to convert.
Actionable Tip: Use historical data to identify peak conversion times and schedule your ads accordingly.
Time to 10x Your ROI with Google Ads and ROI Amplified
The power of Google Ads is immense but so is the complexity involved. However, by understanding and implementing these key strategies, your business is well-poised to not just survive but thrive. This is where you must be honest with yourself, do we have the in-house expertise to properly manage our Google Ads campaigns? If the answer is no, hire a PPC company so you can focus on the other million things that you are good at!
Actionable Tip: Don’t wait. Schedule a consultation with ROI Amplified Today. The time to optimize your Google Ads for explosive ROI growth is now.