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How Much Do I Need To Spend On Google Ads?

on June 26, 2023

How much do I spend on Google Ads
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How Much Do I Need to Spend on Google Ads?

How much do I need to spend on Google Ads? This is probably the #1 question we get at ROI Amplified. Google Ads is a powerful online advertising platform allowing businesses to reach a wide audience and effectively promote their products or services. However, determining how much you should spend on Google Ads can be a challenging task. Several factors come into play, including location, search volume in the targeted area, competition, the strength of your website, the strength of your online presence, and the impact of landing pages on average cost per click. In this blog post, we will explore these factors and provide insights into setting a budget for your Google Ads campaigns.

First, you have to understand Google Ads Works as an Auction

Several factors influence the ad auction process:

  • Your Bid: When you set a bid, specify the maximum amount you are willing to pay for a click on your ad. However, the actual amount you pay is often less than your bid. You can adjust your bid at any time based on your advertising goals and budget.
  • Ad Quality: Google Ads evaluates the relevance and usefulness of your ads, considering factors such as ad copy, keywords, and landing page experience. Ads that are more relevant and provide value to users have a better chance of performing well in the auction.
  • Expected Impact: Google Ads assesses the expected impact of ad formats and extensions on the user experience. For example, extensions like call buttons or site links can enhance the performance of your ads. Higher-performing ads may have a better chance of appearing in prominent positions on the search results page.
  • Ad Rank: Ad Rank determines the position of your ad on the search results page. It is calculated by multiplying your bid by the quality score, which is an estimate of the overall quality and relevance of your ads and landing pages. Ad Rank determines your ad’s position and eligibility in the auction.
  • Ad Auction Outcome: Based on the auction process, Google Ads selects the most relevant and highest-ranking ads to display to users. The ads that win the auction are shown in descending order on the search results page, taking into account factors such as bid, ad quality, and expected impact.

It’s important to note that winning the auction sometimes means paying the full bid amount. Instead, you pay an amount slightly higher than the minimum needed to outrank the subsequent advertiser. The auction process is repeated for each search query, ensuring that the most relevant ads are displayed to users in real time.

Understanding how Google Ads functions as an auction can help advertisers optimize their bids, ad quality, and overall campaign performance.

This will also assist your company in reaching your target audience and setting a budget properly.

Other factors when determining How much you need to spend on Google Ads


The location where your ads will be displayed plays a crucial role in determining the cost of Google Ads. Advertisers can target specific regions, cities, or even ZIP codes, and the cost per click can vary significantly based on the location’s competitiveness and the level of demand for relevant keywords.

Search Volume in Targeted Area:

The search volume in your targeted area also influences the cost of Google Ads. Highly populated areas with a higher search volume tend to have more competition, resulting in increased bidding for keywords. On the other hand, targeting less competitive areas with lower search volume may lead to lower costs per click.


The level of competition for your chosen keywords is a significant factor in determining the cost of Google Ads. More competitive industries or keywords require higher bids to secure ad placements. It’s important to research and analyze the competition in your industry to estimate the potential costs.

Strength of Your Website:

The quality and relevance of your website play a role in Google Ads’ cost. Google considers factors such as expected click-through rate, ad relevance, and landing page experience when calculating your Ad Rank. A well-optimized website with relevant content and a user-friendly experience can improve your ad quality, leading to a potentially lower cost per click.

Strength of Your Online Presence:

Google takes into account your online presence, including your Google Business Profile, reviews, and ratings when determining the quality and relevance of your ads. A strong online presence can positively impact your ad performance and potentially lower your cost per click.

Impact of Landing Pages:

The quality and relevance of your landing pages can impact your average cost per click. Having well-designed and optimized landing pages that align with your ad messaging can improve the user experience and increase the likelihood of conversions. Google rewards advertisers who provide a positive user experience, which can lead to a lower cost per click.


Setting a budget for Google Ads depends on various factors, including location, search volume in the targeted area, competition, the strength of your website, the strength of your online presence, and the impact of landing pages on the average cost per click. To even start with Google Ads, it is recommended to allocate a minimum monthly budget of $1000 to $2000. It’s also important to give your campaigns at least three months to gather sufficient data and optimize performance. Usually, by 3 months, you can determine if Google Ads are right for you. Remember, Google Ads is a dynamic advertising platform and ongoing monitoring and adjustments are essential to maximize your return on investment. By considering these factors and continuously optimizing your campaigns, you can make the most of your Google Ads budget and achieve your advertising goals.

Need Help Running Your Google Ads Campaigns?

Choosing a Google Ads agency is a crucial decision for any business looking to improve its digital marketing efforts. At ROI Amplified, we understand the importance of finding the right agency to help you achieve your marketing goals.

Our team of experts has years of experience in creating effective Google Ads campaigns for businesses of all sizes and industries. We offer customized strategies tailored to your business, transparent reporting, and data analysis to ensure the success of your campaigns.

Contact us today to learn more about how we can help take your business to the next level with our Google Ads services. And don’t forget to check out our other great content on digital marketing, SEO, and more!



Who should use a Google Ads agency?

Any business looking to improve their digital marketing efforts.

What services do Google Ads agencies offer?

Services include PPC management, social media management, SEO, and website optimization.

How much does a Google Ads agency cost?

Pricing varies based on your needs and can be customized to fit your budget.

What should I look for when choosing a Google Ads agency?

Look for experience in your industry, customized strategies, and transparent reporting.

How do I know if a Google Ads agency is right for my business?

Trust your instincts and work with an agency that you feel confident in.

What if I’m not happy with the results from my Google Ads agency?

Communicate your concerns with the agency and work together to find a solution.

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