If you’re trying to stay on top of your marketing game, you’ll probably end up having to redesign your website at some point to keep up with the pace of technology. Continue reading to discover why you should work on SEO before you redesign your website.
We’ve seen lots of eager entrepreneurs come to us with a shiny new site— that gets them no leads, no search rankings, and no clients. So back they go to the drawing board
But don’t worry— you can have a dream website without a nightmare. How?
Put SEO First
Knowing how your content affects your search engine rankings can be a major advantage when you’re ready to redesign your site. Here are some ways to minimize the negative effects of site overhaul.
- Develop an SEO planning and evaluation process and get all your teams on board. Not just marketing and upper-level staff. Everyone needs to understand how to tailor and articulate your message in a way that helps your business succeed in a fiercely competitive online market.
- Once you have a strategy in place, audit your current site for strengths, weaknesses, opportunities, and threats. Only make changes that are necessary to improve your overall SEO. [If you’re stuck, we can help.]
- Use alt tags and alt texts whenever you can. Lots of people overlook this in their SEO, and it hurts their results.
- When you’ve decided what tags to use, make sure you stay consistent. Again: don’t worry about making major changes unless you have reason to believe it will help your SEO. Complicated isn’t necessarily better when it comes to how people search online.
- Make sure your site makes sense— for users and SEO. You could have all the right keywords and tags, but if it’s not intuitive and mobile friendly, your potential leads will quickly move on to the next site that has what they’re looking for—and makes it easier to find.
- Link your content to itself. Internal links from one page of your site to the other keep people there longer and engage them on a deeper level.
- Keep your bounce rates down with solid content. Hire a copywriter if you need to–just make sure they understand your voice and your overall SEO approach.
- If you do need a redesign, there are two things you can’t forget to do. First, test your content to make sure it’s getting results. Second, track your engagement.