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Why Your Business Needs an SEO Website Audit

on November 25, 2019

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Did you know that you should run an SEO website audit every six months? And if you’re a larger company, then you might want to invest in SEO audit services even more often.

How does this apply to you? When it comes to helping your business thrive and converting website traffic to sales, you’ve got to pay to play. Read on to find out why your business needs an SEO website audit!

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What is a Website Audit?

You might be wondering: what on earth is a website audit? To put it simply, getting affordable SEO services is the key to making a website that will bring more customers to your page. Not to mention that your company’s website will rank better on search engine results pages as well.

If you want to gain an edge on the competition, looking into local SEO services is the best way to make your business platform stand out on the web. Can we be totally honest with you? For those who are having a hard time attracting clients, you might want to consider conducting a website audit to see how you can improve it.

Here’s the breakdown. When it comes to website audits, they’re actually pretty similar to your standard company audit. That means that a professional auditor will check your website against the rules and the regulations required by search engine results pages.

What happens next is that your site will be compared to the search engine’s requirements to see if it has what it takes to rank highly. As if that’s not enough, your company’s website will be checked against for areas of weakness and area that it needs to improve too.

That being said, making sure that your website is visible on the search engine results pages can only be done if you perform regular SEO audits.

Interested in investing in SEO services? Take a look at everything you need to know below!

Perks of Website Auditing

We all know that website audits help to save money and keep a competitive edge online, but what are the other perks? We’re glad that you asked. Here are a few advantages that you may not have considered already.

Let’s face it: getting regular website audits is an incredible way to boost the loading time of your website. And if you’re in the online sales business, then you’ll soon find out that customers don’t like sitting around for websites to load.

Why wait around when the competition’s site loads way faster? If you don’t want your customers to jump ship, then you may want to invest in an SEO audit as soon as possible. In case you didn’t know, some of the biggest slowdowns on your page can range from:

  • Huge images
  • Repetitive cascading style sheets
  • Bulky HTML codes
  • Messy javascript
  • Sluggish servers

Thought we were done yet? Honestly, we’re just getting started. SEO audits can also fix on-page issues on your site.

So, if you’re concerned about your site’s ranking, the main thing you can do is make it as keyword-focused as possible. Be careful not to stuff too many keywords on your site though, because Google can literally punish you for that.

Nobody wants that to happen, right? Instead of going through that ordeal, just fill your site with high-quality articles and content for users to look at while using only a couple of specific keywords. If you don’t know where to begin, you can always start by building internal links on your site.

Also, meta descriptions are titles are essential to SEO, but they’re often neglected. Rather than making this rookie mistake, you should keep your page titles short and sweet. Don’t forget to add select keywords to your titles as well!

Different Kinds of Website Audits

Guess what? Believe it or not, there are a couple of different kinds of website audits. From a Google Ads audit to a competition audit, it can be a little challenging to figure out which one works for you.

Consider it this way. You have to purchase a website auditing service that meets your specific needs. In case you weren’t aware, search engines simply read the keywords on your site to see where it belongs on its ranking.

On top of that, search engines spend time reading your page to make sure it’s easy to use, to see how much time people spend on the page, and how its uniform resource locators are used. Not to mention that they can assess your authority as an expert as well.

First things first, here are a couple of the most common website audits:

  • Technical audits
  • On-site audits
  • Off-site audits

Are you familiar with technical audits? If not, let us explain. Basically, this type of audit looks at how your website is constructed.

In addition, technical audits also check for your overall loading speed, as well as any page structure, broken link, or loading speed issues. And then, there are on-site audits, which are fantastic for providing full reviews of your website to guide future keyword use.

Besides this, on-site audits also analyze your company’s site for uniform resource locators, meta descriptions, and H-tags as well. Naturally, this is wonderful for seeing how relevant your website is on the search engine results pages.

What’s the real deal about off-site audits? To be honest with you, they crawl the external uniform resource locators on your company page. Plus, they’ll search for trustworthiness and authority value too.

But how do audits help your SEO strategy game?

How Audits Help Your SEO Strategy

Curious about how audits help your SEO strategy? We got your back. The whole point of conducting a website audit is optimizing your company site to market your business better.

After all of the uniform resource locators, content, and keywords have been crawled for their placement and competency, your SEO expert can recommend what should be done to fix them. For example, if you’re looking to advertise to a bigger audience, then you might want to add a diverse variety of content.

Think about it like this. If you’re a business who wants to cater to a younger crowd, then you’re going to want to use images and language that fit that aesthetic and age range. Another way that audits assist your SEO gameplan is that they can let you know if your site is mobile-friendly enough or not.

To do so, you’re going to want to find the best of the best keywords to use for your business. But here’s the kicker: if your clients can’t even navigate your website, then they’re more likely to go somewhere else. On the bright side, you can see where customers are landing on your site with a comprehensive SEO report.

So, how often should you get a website audit performed? To tell you the truth, there’s no harm in getting an audit once or twice a year. That way, keeping your company site up-to-date will be a breeze!

DIY SEO Site Auditing: Is It Worth It?

Ever heard of a DIY SEO site audit? If not, we’ve got your back. Let’s face it: there are a bunch of different websites that can help you self-edit your own company page.

But here’s the thing: everyone knows that seeing a doctor is much more efficient than diagnosing yourself online. So, clearly having a professional search engine optimization expert is the number one way to guarantee an audit that’s worth your money.

We can’t emphasize this enough. Hiring an SEO and graphic design firm is the way to go for excellent website audit services. Plus, they’ll be able to provide a full report on the marketability of your site too.

Pro tip – contacting an SEO firm is the best way to learn solid tips for improving your search engine results ranking as well. However, if you fail to even use the advice that you’re given, then you’ll never be able to make it to the top of the search engine results page.

Why Not Get a Website Audit Today?

Here’s the deal: if you haven’t gotten your company website audited yet, you’re already far behind the competition. That’s why it’s so important to hire a search engine optimization expert to help you get the ball rolling. Once you start, you’ll see the results for yourself.

Why not get a website audit today? Give us a call to schedule a free consultation!

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