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What Is a Full-Service Marketing Agency and What Can It Offer?

on November 26, 2019

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Choosing the right full service marketing agency can make or break your brand as well as your budget.

A marketing strategy can be one of the most complex and important parts of a successful business, so knowing what to look out for when picking an agency is crucial.

A full-service marketing agency will be your ticket to a stand-out brand, consistently strong marketing, and effective advertising. Instead of outsourcing different parts of your marketing to various agencies, when you choose a full-service agency, you’ll have it all.

It can be hard to know if your business needs a full-service marketing agency, especially if you’re not too sure what services you’ll get. With marketing companies promising the earth, you might feel overwhelmed with the choice.

If you want to ensure you make the right decision, read on to discover what a full-service marketing agency is and what it can do for you.

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The Scope of a Full-Service Marketing Agency

It’s all well and good calling this type of company a full-service marketing agency, but what is full-service exactly?

What services will you get from your business relationship and how will they improve your marketing?

A full-service marketing agency usually offers all parts of marketing under one roof. From SEO and content marketing to email marketing and more. Many full-service agencies also deal with brand development and advertising too, making it easier than ever to get everything you need from one company.

Website Design

We all know the importance of an easy-to-use, attractive website.

Poor web design causes visitors to click away faster than you can say, ‘is it 1999?’

But there’s much more to web design than a beautiful website. Your business’ website needs to appeal to your specific customer base. It needs to function the way your business demands and be easy to navigate for your readers.

Designing a website is much more complex than it seems.

From getting rid of redundant features to ensuring every button works as it should, it can be a lengthy project. Websites often need updating, with new functions added in to suit business evolution and ensure security and software stay current.

Full-service marketing agencies often offer web design as part of their expertise. This is of huge benefit to you, as the agency will know exactly how your website works when they implement marketing strategies.

Brand Development

Brand development is one of the most fundamental services offered by the best marketing agencies.

A clear and memorable brand can take your business to far greater heights than you thought possible.

Whether you’re a start-up or are thinking about rebranding, brand development is an important stage. It goes deeper than designing a nice logo and choosing a color palette too.

Brand development spans everything from how your brand and products look to the tone of voice used in your customer emails. When you create your brand identity and strategy, you will always have a solid sense of the core of your business. A strong brand sticks in the minds of your customers and will be relatable and identifiable.

Do you feel like your branding isn’t quite where you want it to be? It’s no problem. A full-service agency will work with you to focus on what your brand is and create every element in line with that vision.

SEO Services

Optimizing your website with SEO services is a powerful way that a full-service marketing agency can get your business the attention it deserves.

SEO helps to boost your visibility in search engines and gets your website and content in front of the right audience.

Effectively managed SEO is difficult to do and handing it over to experts is the best way to ensure your business ranks as highly as possible. The right agency will plan your keywords for you and implement their use across your website.

Local SEO keywords can also transform the visibility of your business in your local area. Many businesses overlook their local customer base and don’t rank well for their location in search engines. A professional full-service agency will identify holes in your SEO and optimize your site where it matters.

Content Marketing

When you’re trying to focus on building your business, the pressure to create regular content can be too much.

Content marketing can include:

  • Blogs
  • Articles
  • Infographics
  • Images
  • Video
  • Audio

Many businesses sideline their company blogs if they’ve created one. After all, is publishing articles and posts on your website really worth your time? Perhaps not. But it absolutely is worth your time to get a full-service marketing agency to do it for you.

Consistent content has a huge effect on both your SEO and lead generation.

It gets three times as many leads per dollar as paid search marketing. By providing regular content that’s genuinely useful to your readers, they’ll be able to see that you’re an authority on your subject.

As a big traffic driver, quality content is essential. If you don’t have dedicated in-house writers though, it can be time-consuming to create and difficult to get right.

A full-service marketing agency will handle this type of inbound marketing for you. From coming up with blog ideas and executing them perfectly to designing shareable infographics, your content needs will be covered.

Email Marketing

Email marketing is both important and exceptionally difficult to get right.

No one wants to receive a dull company email.

Understanding how to write killer emails to your subscriber base takes years of experience and even a few boring emails could damage your brand. Full-service agencies are experts at attention-grabbing, content-rich email marketing that makes your customers glad they signed up.

When you outsource your email marketing, you can free up your team to do their work and know that your email newsletters aren’t getting deleted.

Social Media Marketing

There is no bigger time-sap than inefficient social media marketing.

As part of the brand development, a marketing agency will work with you to create a strategy for your social channels. From a posting schedule to the consistent style of social media posts, your channels will look on-brand at every stage.

Good social media marketing focuses on building brand awareness, staying cohesive across each of your channels, and posting engaging images and articles.

PPC Management

When you use Pay Per Click (PPC) advertising, you’ll want to get it spot on.

No business wants to pay for adverts that have rock bottom conversion rates and no idea why.

Full-service marketing agencies often provide complete PPC management including in-depth reports and tracking.

The information you’ll get from PPC management is invaluable, showing you which ads are effective and what their conversion rates are. Another tricky marketing strategy to build and manage, letting an agency do it for you takes a load of risk off your plate.

The Benefits of Using a Full-Service Marketing Agency

Each of the above services is part of your overall marketing strategy.

This comprehensive service capability is why using a full-service marketing agency is so great.

Solid Strategy

When you outsource your marketing to multiple places, you risk losing the cohesiveness of your brand.

There are too many cooks in the kitchen. But a full-service agency will understand every part of your brand and message.

They’ll work with you to create an all-encompassing marketing strategy where each service, from blogs to PPC ads, work together and stay on brand.

Shared Values

As your agency will be working so closely with your business, they’ll have a vested interest in your success.

When you outsource disconnected marketing projects to many agencies, you risk discovering that they don’t have your brand’s success as a top priority.

Add on Services as You Need Them

It can be challenging to find an agency who understands your business so when you do, you don’t want to go through it all again.

When you choose a full-service agency, you can pick and choose the services you need. Over time, you can add in other services or cancel unnecessary ones, all without having to find a new agency. You stay in control of your budget and keep a strong business relationship.

Coordinated Timelines

As a one-stop-shop for all your marketing and branding needs, using a full-service marketing agency means it’s easy to coordinate your marketing.

For campaigns, adverts, and even rebrands, if you split the projects up you risk hitting delays in different agencies. When it’s all dealt with under one roof, communication and deadlines are far more straightforward to manage.

A Full-Service Marketing Agency Will Take Your Business to the Next Level

No matter what stage you’re at with your marketing, a full-service marketing agency can help you where you need it the most.

With services from content marketing and social media to PPC management and email marketing, everything you need will be taken care of. Using different experts within one agency gives you the assurance that they understand your brand and care about the outcomes.

If you’re looking for a full-service marketing agency that will help transform your business, get in touch with us to find out about our comprehensive services.

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