As of June 2019, there were approximately 4,536,248,808 internet users worldwide. That’s more than half of the world’s population!
Relying on traditional marketing methods like flyers and billboards isn’t enough anymore. Without digital marketing strategies, you’re missing out on the chance to expand your brand and reach new customers.
Don’t limit your reach!
Instead, consider adding digital marketing agency services into the mix.
Not sure if working with a digital marketing agency is worth it? Keep reading! We’ll discuss the types of digital marketing services available, as well as how these services can benefit your business.
The internet is only going to continue to expand. By learning about digital marketing, you can reach new customers, grow beyond your competitors, and watch your business soar. Continue reading to learn more about digital marketing agency benefits for your business.
Types of Digital Marketing Services
Marketing has changed a lot over the years. We face new social media platforms, mobile-optimized websites, and design trends every year. As marketing continues to adapt along with new technologies, your business needs to keep up.
Otherwise, you’ll fail to look relevant to your target audience.
Instead, you’ll look old and outdated. Your customers will then look for a business that’s better aligned with the times.
By teaming up with a digital marketing agency, you can remain relevant and stand out from the crowd. Here are a few digital marketing agency services available that can keep your company relevant in 2020!
Your brand defines who your company is and what you do. Without a unique, distinctive brand, you’ll fail to stand out from your competitors.
A strong brand is essential. Your visual brand (color palette, logo, and other visual elements) will unite your marketing materials together. As people see your brand more often, they’ll begin to recognize your company on site.
That brand awareness can help you stand apart from other companies in your industry.
Web Design & Development
In order to make the most of the top digital marketing trends, you need a stunning website. A well-designed website will encourage people to interact with your content and engage with your business. An out-of-date website, on the other hand, will frustrate your customers.
Make sure your website is easy to navigate and use.
User experience (UX) web design trends can improve your website for your users. For example, a digital marketing agency that has experience with web design and development might choose to improve your site with minimalistic web design. The minimalistic approach will speed up your web pages.
Today, people expect websites to load quickly. Otherwise, they’ll leave, which can impact your bounce rate and clickthrough rate (CTR). A high bounce rate and low CTR can impact your ranking on search engines like Google.
An experienced digital marketing agency will also want to optimize your website for conversions.
Lead generation opportunities such as form or buttons will help you discover potential clients. You can also update your e-commerce website to future improve conversions.
As you look for a digital marketing agency, make sure they provide branding, web design and web development services. They’ll make sure your brand appears consistent across your marketing materials. Your website will become the foundation for future marketing and advertising campaigns.
It’s important to start there!
Search Engine Optimization
Search engine optimization (SEO) is an essential digital marketing strategy that can help you reach new customers. Without it, your website won’t appear on search engines like Google.
SEO depends on keyword, industry, and audience research.
An experienced digital marketing agency will complete this research for you to develop a detailed SEO strategy. Then, they help with content creation and optimizing your website.
SEO depends on a number of different factors, including on-page and off-page SEO. For example, the marketing agency will need to optimize your web pages and content for the keywords your customers are searching for. Then, your website will appear on Google’s search engine result pages (SERPs) when a customer searches for your product or service.
They’ll also optimize your website and content for local SEO.
SEO local allows your website and business to display when someone in your area searches for your business. A digital marketing agency can create local SEO-focused content and update your Google My Business listing to improve your local SEO. Reviews from happy clients can help, too!
A strong SEO strategy requires relevant, unique content. What questions are your customers asking? What types of content do they respond to?
There are many forms of content you can use, including:
- Blog posts
- White papers
- Interactive content
Great content can increase your blog’s readership by 2,000%. If you’re adding video content into the mix, your videos could more than double your website traffic.
By updating your website for the best SEO strategies, you can increase your website traffic. SEO also allows you to boost brand awareness, establish your credibility within the industry, and increase conversions.
Without SEO, however, you’re missing out on a big chunk of leads.
Pay-per-click (PPC) advertising allows you to display text and visual ads on Google, Facebook, Instagram, and other platforms. PPC is a great way for you to reach your target audience and attract them to your website. You can use PPC to gain new leads and on-site conversions.
Like SEO, PPC requires a lot of customer, keyword, and industry research.
An agency can use a mix of digital marketing agency services to strengthen your PPC campaigns. For example, they can create branded ads to help you stand out from your competitors. Their PPC management will also include well-designed landing pages to turn ad clicks into leads.
PPC benefits your SEO strategy as well. Your PPC ads will attract new website visitors. The increased website traffic will tell Google’s algorithm that you’re providing people with desirable content.
With PPC and SEO working together, you can attract new leads. Then, you can turn those leads into paying customers.
Social Media Management
More people are spending their time scrolling through social media sites like Facebook and Instagram. Social media allows you to interact with your customers. The two-way interactions can help you learn more about your customers’ interests and needs.
Then, you can use that information to improve your business and marketing campaigns.
A digital marketing agency can help you create content. They also use the customer and industry research they completed to determine what content your customers respond to. Then, you can build a social media following of loyal fans!
Why Work With an Agency?
Now that you understand the different types of digital marketing agency services, let’s review the top digital marketing agency benefits.
1. Receive Ongoing Attention
Once you set up new marketing campaigns, you can’t abandon them. Instead, digital marketing strategies require ongoing attention. That way, you can continue optimizing them for success.
A dedicated digital marketing agency will keep an eye on your campaigns so they don’t have to.
These campaigns include your SEO efforts and your PPC campaigns. Abandoning your PPC campaigns can cost you money very quickly. An agency experienced with PPC advertising will know to adjust your bids, budgets, and negative keywords on a regular basis.
They can also A/B test your landing pages and campaigns to determine the best strategies.
By working with a digital advertising agency, you have someone there to give your business the attention it needs for ongoing success!
2. Build up Your Brand
As we mentioned earlier, your brand is important. In fact, 71% of consumers are willing to spend more money on a brand they trust. Meanwhile, 60% will recommend a trusted brand to friends and family members.
A digital advertising agency will help you develop a strong brand that represents your company.
Then, they’ll make sure your brand is consistent across your various platforms and campaigns.
In time, your brand awareness will build. When customers feel your values align with theirs, they’ll become loyal customers. The increase in customer retention can boost your ROI to help your company grow!
3. Get Precise With Targeting
Remember, many digital marketing strategies rely on thorough research. This research can help ensure the digital marketing agency services you choose will reach your desired customers.
Precise targeting can help you avoid wasteful leads, saving you time and money.
Targeting your ideal customer can also help you boost engagement on your website and on social media.
Without targeting, however, you could find yourself digging through leads, with only a few becoming paying customers.
4. They’ll Make Sure You’re Mobile
There are an estimated 6.95 billion mobile users worldwide. This number is projected to increase to 7.33 billion by 2023.
More people are relying on their smartphones to find the information they need. To respond to this growing trend, Google started using mobile-first indexing to determine website page rankings in July 2019.
If your website isn’t mobile-optimized, your website ranking will get penalized. As a result, you won’t appear on search engines, allowing competitors to grab your would-be customers.
A digital marketing agency will understand the importance of optimizing your website.
They’ll make sure you’re up-to-date with Google’s SEO best practices so you can keep attracting website visitors.
5. Keep up With Your Competitors
Some companies find it difficult to keep up with huge organizations that have an endless marketing budget. Digital marketing strategies even the playing field.
Instead of trying to compete, you can keep up with and even exceed your competitors.
A digital marketing agency will help you discover new opportunities to reach your customers. It’s important to find your niche. That way, you can focus on the prospects who will become loyal to your business.
6. Leverage Their Expertise
An established digital marketing agency will have plenty of experience. They’ll know which strategies work and which don’t. This can help you save valuable time and money.
Instead of wasting time experimenting, you can leverage their expertise.
They can provide you with the best marketing strategies. They’ll also keep your industry and unique customers in mind. Then, they’ll develop a unique strategy for your unique business.
7. Stay Up-to-Date With Trends
New technology pops up every day, causing marketing trends to change. For example, more people are using voice assistants like Siri and Alexa. As a result, Google’s algorithm is taking voice search into account.
Blockchain, artificial intelligence, and virtual reality are all disrupting previous marketing trends this year.
Are you ready for them?
With a digital marketing agency at your side, you can keep up with these trends. Then, you can implement new strategies before your competitors can, giving you the advantage.
8. Increase Productivity
You’re already busy with the day-to-day operations of your business. By outsourcing the digital marketing agency services you need, you don’t have to deal with another task on your business schedule. In addition to relieving a little stress, this can also improve your productivity.
A digital marketing agency will stay organized and on-schedule with your campaigns.
They’ll align their schedule with your marketing goals to ensure you meet certain benchmarks.
Now you don’t have to worry about learning new marketing platforms or completing hours of research. Instead, you can do what you do best: focus on your business!
9. Make Sure Deadlines are Met
A digital marketing agency can make the changes you need when you need them. Meanwhile, they’ll study your campaigns in real-time to optimize your campaigns.
If you’re releasing a new product or service, they can update your website, create new content, and develop a fresh PPC campaign.
Your digital marketing agency is there to help you succeed.
10. Boost Your ROI
In order to grow as a business, you need to increase conversions without overspending.
An experienced agency will know how to make the most of your marketing budget. They’ll prioritize your budget into the strategies most likely to help your business grow.
As a result, you’re increasing conversions, sales, and your ROI.
Build Your Business on Up: Why You Need Digital Marketing Agency Services
You don’t have to navigate the ever-changing digital marketing landscape alone. Instead, partner with the experts.
Our digital marketing agency services are here to help. Ready to get started? Contact us today to learn how we can help your business grow!