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How to Hire an SEO Agency

on July 5, 2021

Is your company thinking about hiring an SEO agency? When it comes to search engine optimization, or SEO, it is important that you hire an SEO agency. An SEO agency will be able to implement a solid SEO strategy for your business to get you the best results. Read on to learn what questions you should ask when hiring an SEO Agency for your business.

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What Does Your SEO Process Look Like?

The right SEO agency will be able to explain their process to you in a way that makes sense and is easy to understand – even if you are not familiar with all that SEO entails. If the SEO agency you are talking to is relying on sounding like the expert and use a lot of marketing agency jargon to explain their process, this could be a red flag. If you do not understand what they are saying, and they can’t explain it in a way that non-experts will understand, this is probably a sign to find an agency that can clearly explain their process to you.

What SEO Strategies Will You Implement For Me?

The realm of SEO is much broader than you may think. From backlinks to blogs to on- and off-page SEO, there is no one-size-fits-all approach to SEO. The right SEO agency will be able to explain this to you and give you an idea of the different strategies that can improve your SEO. It is safe to assume that the SEO agency will not have a specific plan to implement SEO for your business in your initial meeting, but they should still be prepared. While specifics may require more in-depth research into your business and website, a reputable SEO agency will be able to at least give you an idea of the different SEO strategies that could be beneficial to your business.

Are Results Guaranteed?

Believe it or not, if an SEO agency guarantees you will rank #1 after implementing their SEO strategies, this is a major red flag. While successful agencies may guarantee that, with their experience and expertise, they can get your site to rank higher, a reputable agency knows that promising the #1 spot on search engines is asking for failure. The right SEO agency will be able to explain to you that results will vary depending on your industry, niche, location, and other variables. 

How Does Your Agency Measure Success?

If the answer to this question is “ranking,” it is time to find another agency. There is so much more that goes into SEO success than where you end up ranking on search engines. The right agency will let you know that website traffic and organic search results are among two of the most important factors in measuring success. Think about it: If you are ranking first for an irrelevant keyword, you are not going to drive any more traffic to your website or get more conversions. Using the right keywords and implementing a proper SEO strategy catered to your business will lead to more conversions, and therefore be a more accurate measure of the success of your SEO strategies.

Do You Provide Reporting?

Any good SEO agency will provide its clients with standard, consistent reporting. This way, clients can see what SEO strategies are working and where they could be improved. Rather than relying on your agency to tell you if your SEO strategies are performing well, having a physical report will actually show you how well your strategies are performing.

Are You Ready to Hire an SEO Agency?

Hiring an SEO agency is one of the best steps you can take to improve your marketing strategy. At ROI Amplified, our experts are ready to help you develop and implement a solid SEO strategy for your business. To get started today, schedule a consultation with the excerpts at ROI Amplified.