Digital marketing changes all the time— but there are some critical tools you’ll always need in your toolbox. Let’s take a closer look at these digital marketing tools, and how they can help your business.
Automation
- Sales funnels are the processes that move people interacting with your business from click to the customer. Automating these funnels is a fundamental step not only in meeting your financial goals, but freeing you up to focus on what matters most in your life and career. It moves people through your sales and marketing funnels automatically. So all you have to do is set up the funnels, craft the content, and it’s all systems go.
Of course, in order for automation to actually work, you need to know what to automate, and how to make the content sparkle.
- Email Marketing: While you can’t totally throw out ads and appeals to buy, you have to have an inbound content strategy to go with it. Draw your customers in with engaging, informative content that adds value to their life and their buying experience. Don’t be afraid to have fun, and find ways to personalize your communications whenever you can.
- Workflows: If you don’t have solid workflows driving your sales and marketing funnels, your digital marketing can’t work at full capacity. You can create them yourself— or use software tools to help.
Automation Tools
Here are some of the most common—and most reliable—automation tools on the market:
- InfusionSoft
- ConvertKit
- Emma
- MailChimp
- ConvertKit
If you’re not sure where to start, don’t let it overwhelm you. We can help you find some tools and strategies that meet your goals— and fit your budget. Don’t get us wrong, technology’s awesome, but unless your customers can put a face with a name, they won’t stick around. Here are some of the savviest ways you can do that.
Webinars
There’s some great webinar technology out there that can help you truly connect with your tribe including rebranding, customization, and offering value-added content. ClickMeeting and Zoom are good starting points if you’re looking for solid webinar software.
Video
This is one of the easiest and most cost-effective ways to achieve critical growth in your digital marketing strategy. Promo by Slide.ly has some great tools to help you craft slick video content.
Podcasting
Podcasting is a great way to share tips, tricks, interviews, news, and other informative content with your followers. And all you need is some basic software and audio equipment to get started
Now that you know about some of the most critical digital marketing tools to have in your arsenal, don’t forget to set your SEO (and content) up to win with SEO monitoring/analytics. You can do a ton with Google Ads, and all of your automation and email marketing software will have analytics features built in. Last–but definitely not least—a reliable content management team is a must-have to help your customers get to know you— and fall in love with your brand.
