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Facebook Ads: A How-to Guide

on October 24, 2017

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Facebook Ads don’t have to be a mystery. We’ve got the breakdown on what you need to do to have an ad strategy that keeps customers clicking. Let’s jump in!

facebook ads how to guide

Don’t forget: Your Facebook business page:

You can’t do a Facebook Ads campaign with a personal profile. You need a business Page. It’s pretty straightforward:

  1. Go to
  2. Pick a Page category that best describes your business.
  3. Click Get Started. Facebook will guide you through it from there!

Make sure to fill out your page in as much detail as possible, including high-quality images for your profile/cover photos. Facebook business pages, just like any other part of your marketing, need a strategy. So keep your sales/marketing teams in the loop along the way.

Facebook Ads Goals:

When you create a Facebook Ads strategy, be as goal-oriented as you can. When we set goals for ourselves and our clients, we like to use the SMART framework:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

Not a SMART Goal: Get lots of new leads from our Facebook Ads.

SMART Goal: Use this Facebook Ads to get 50 people to sign up for my course by November 1.

Pick Your Objective:

At this point, it’s time to hop into the Facebook Ads manager and set the objective for your campaign. They have a list of objectives to choose from to help their algorithm get your ad in front of the right people. Pick the objective most aligned with your SMART goal.

Pick Your Audience:

This is one of our favorite Facebook Ads features. Defining your audience allows you to target your ad. You can use demographics, buyer behavior and interests. You can even create custom audiences using your app activity, customer list, or other info from your CRM tool.

Set the Budget:

Tell Facebook the maximum amount you want to spend on your ad per day (daily budget) or over the lifetime of your ad (lifetime budget).

Time to Bid:

Like other digital advertising platforms, there is some bidding involved in Facebook Ads. Here’s how to do it:

  • Pick an objective to bid on (clicks or impressions).
  • Decide when you want your ad to run (see: ad scheduling).

Design your ad:

You decide on your images, copy, headline, and ad placement.

  • You can choose up to 5 images. Make them high-quality and interesting.
  • Make your headline count: you’ve only 25 characters to work with.
  • Same goes for the copy: that’s 90 characters max.
  • These are your ad placement options: desktop News Feed, mobile News Feed, right column, or audience network.

Order up!

Now you’ve designed your ad. Great job! Click the green Place Order button. Facebook emails you once they’ve reviewed/approved your ad.


That’s all you need to know to create Facebook Ads that will go straight to the news feed, right in front of your ideal audience. Word to the wise: don’t forget your report. In Ads Manager, click Reports. The default setting will show you how your Facebook Ads have been performing for the past 30 days. You can customize your report, then click Export so you can save it for your records.

Still needing help with Facebook Ads? Contact us to get additional help.

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