Because it’s primarily a visual medium, small-to-medium-sized businesses (SMBs) don’t have long to make a good impression on Instagram. But the good news is, you’ve got more than hashtags to work with when it comes to upping your game.
Small Business Instagram Profile
Here are some quick tips for boosting your Instagram profile:
Stay Current
Instagram is a very up-to-the-minute platform. But don’t let that intimidate you. There are creative ways to tie current events into your brand:
- Holidays
- National ________ Day
- Trending Topics
- Community Festivals and Events
Whatever you decide, don’t forget to use the event hashtags in addition to the ones for your brand.
Invite Connection
Because hashtags and trends tie everything together, Instagram is a great way to get your customers involved.
Have more than one option for a new product? Share pictures and ask them to pick a favorite. Design t-shirts? Ask people to share a picture of themselves in their new tees (with your hashtag, of course).
Ask good questions of your followers, get great answers to inform your future digital marketing efforts.
Team Up
With how easy it is to tag friends, share posts, and use topical hashtags, Instagram is a great way to team up with other businesses you respect.
Influencer marketing (and affiliate campaigns) are a great way to ensure mutual growth among non-competing peers with complementary expertise. You could try collaborating on an Instagram-driven contest or event or promote one another during high-traffic dates and times. Make sure whoever you team up with has a brand aesthetic and style that aligns with your own.
Share the Love
Instagram is a great vehicle for rewarding your followers through giveaways, incentives, and special offers. Photo or selfie challenges (with hashtags to denote entry) is a great way to track the contest itself, along with platform engagement.
With a little effort and consistent content, your small business Instagram can be #awesome.
