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Small Business Instagram Profile: What Should You Do

Because it’s primarily a visual medium, small-to-medium-sized businesses (SMBs) don’t have long to make a good impression on Instagram. But the good news is, you’ve got more than hashtags to work with when it comes to upping your game.

Small Business Instagram Profile

Small Business Instagram Profile

Here are some quick tips for boosting your Instagram profile:

Stay Current

Instagram is a very up-to-the-minute platform. But don’t let that intimidate you. There are creative ways to tie current events into your brand:

  • Holidays
  • National ________ Day
  • Trending Topics
  • Community Festivals and Events

Whatever you decide, don’t forget to use the event hashtags in addition to the ones for your brand.

Invite Connection

Because hashtags and trends tie everything together, Instagram is a great way to get your customers involved.

Have more than one option for a new product? Share pictures and ask them to pick a favorite. Design t-shirts? Ask people to share a picture of themselves in their new tees (with your hashtag, of course).

Ask good questions of your followers, get great answers to inform your future digital marketing efforts.

[NEED MORE INSTAGRAM IDEAS?]

Team Up

With how easy it is to tag friends, share posts, and use topical hashtags, Instagram is a great way to team up with other businesses you respect.

Influencer marketing (and affiliate campaigns) are a great way to ensure mutual growth among non-competing peers with complementary expertise. You could try collaborating on an Instagram-driven contest or event or promote one another during high-traffic dates and times. Make sure whoever you team up with has a brand aesthetic and style that aligns with your own.

Share the Love

Instagram is a great vehicle for rewarding your followers through giveaways, incentives, and special offers. Photo or selfie challenges (with hashtags to denote entry) is a great way to track the contest itself, along with platform engagement.

With a little effort and consistent content, your small business Instagram can be #awesome.

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Zack Bowlby

Zack Bowlby

Zack Bowlby is the Chief Executive Officer of ROI Amplified a full-service digital marketing agency located in Tampa, Florida. Before ROI Amplified, Zack worked in highly visible roles at companies such as The Clearwater Marine Aquarium (Home of Winter the Dolphin) and The National Football League (NFL). A Google Advertising expert, Zack has spent well over $40 million dollars in Google Ads in his career. In 2017, he started focusing on Marketing automation systems such as Marketo. Zack and ROI Amplified believe in data-driven solutions and complete transparency with their clients. If you’d like to amplify your marketing dollars consider partnering with ROI Amplified today! Get on Zack’s Schedule Today