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New Google App: Cameos Lets Celebs Answer Search Questions

By August 10, 2018 August 31st, 2018 Digital Marketing

Google’s new app,”Cameos,” debuts this week. Anyone can download the app, but Google only grants access to celebrities whose identity they’ve verified.

Cameos’ users are sent fans’ most frequently asked questions about them, which they can answer with a brief video they record within the app. They choose which questions they want to answer, and those answers are posted directly to Google and will show up in search results.

New Google App: Cameos Lets Celebs Answer Search Questions

What We Think

Cameos is a unique way for celebrities to correct misinformation, for fans to get answers to their questions directly from the source, and for celebrities and fans to foster a more authentic sense of connection with one another. It may also prove a very innovative, effective kind of influencer marketing.

What It Means for You

Cameos brings influencer marketing into the spotlight in a big way. Partnering with an influencer can be a great way to promote your brand. As long as you’re working with someone you trust, it can sell your product.

And it doesn’t have to be a red-carpet-level celebrity. You can run an effective campaign with a leader in a similar industry whose work resonates with your customers.

Zack Bowlby

Zack Bowlby

Zack Bowlby is the Chief Executive Officer of ROI Amplified a full-service digital marketing agency located in Tampa, Florida. Before ROI Amplified, Zack worked in highly visible roles at companies such as The Clearwater Marine Aquarium (Home of Winter the Dolphin) and The National Football League (NFL). A Google Advertising expert, Zack has spent well over $40 million dollars in Google Ads in his career. In 2017, he started focusing on Marketing automation systems such as Marketo. Zack and ROI Amplified believe in data-driven solutions and complete transparency with their clients. If you’d like to amplify your marketing dollars consider partnering with ROI Amplified today! Get on Zack’s Schedule Today