Google’s new app,”Cameos,” debuts this week. Anyone can download the app, but Google only grants access to celebrities whose identity they’ve verified.
Cameos’ users are sent fans’ most frequently asked questions about them, which they can answer with a brief video they record within the app. They choose which questions they want to answer, and those answers are posted directly to Google and will show up in search results.
What We Think
Cameos is a unique way for celebrities to correct misinformation, for fans to get answers to their questions directly from the source, and for celebrities and fans to foster a more authentic sense of connection with one another. It may also prove a very innovative, effective kind of influencer marketing.
What It Means for You
Cameos brings influencer marketing into the spotlight in a big way. Partnering with an influencer can be a great way to promote your brand. As long as you’re working with someone you trust, it can sell your product.
And it doesn’t have to be a red-carpet-level celebrity. You can run an effective campaign with a leader in a similar industry whose work resonates with your customers.
