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New Data Transfer Project: Facebook, Google, Twitter, and Microsoft

By July 20, 2018 August 31st, 2018 Digital Marketing

Data Transfer Project

Data Transfer Project

Facebook is partnering with Microsoft, Twitter, and Google to make moving data between platforms easier with the Data Transfer Project (DTP), according to an announcement earlier today.

This probably sounds a bit odd in the wake of Cambridge Analytica and similar scandals. But the DTP partners insist that privacy will be protected. The ultimate goal is to make switching between platforms easier by improving data portability. According to their white paper:

“The DTP partners believe that people should use products because they provide unique value and features. If a user wants to switch to another product or service because they think it is better, they should be able to do so as easily as possible. This concept of allowing users to choose products and services based on choice, rather than being locked in, helps drive innovation and facilitates competition.”

What We Think

This partnership isn’t necessarily caused for alarm. However, it’s always a good idea to stay informed of changes like these, and how they affect your data/privacy. It only takes a moment to log into your social platforms and check your settings, and it’s worth your peace of mind to do so.

What It Means for You

Beyond checking your own privacy settings, it’s more important than ever to assure your customers that their privacy is protected. That promise should be backed up that promise with your business practices. You can include fine print on opt-ins and subscribe forms to assure people they won’t be spammed. And you should make every effort to keep their financial information secure across your ecommerce platform.

If you like staying up-to-date with new technology changes like the data transfer project, check out the insights page below!

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Zack Bowlby

Zack Bowlby

Zack Bowlby is the Chief Executive Officer of ROI Amplified a full-service digital marketing agency located in Tampa, Florida. Before ROI Amplified, Zack worked in highly visible roles at companies such as The Clearwater Marine Aquarium (Home of Winter the Dolphin) and The National Football League (NFL). A Google Advertising expert, Zack has spent well over $40 million dollars in Google Ads in his career. In 2017, he started focusing on Marketing automation systems such as Marketo. Zack and ROI Amplified believe in data-driven solutions and complete transparency with their clients. If you’d like to amplify your marketing dollars consider partnering with ROI Amplified today! Get on Zack’s Schedule Today