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Marketing FAQ: How Do I Boost Mobile Engagement?

on May 10, 2018

Boosting Mobile Engangement
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If you’ve been reading our blog awhile, you know engaging mobile searchers means WAY more potential buyers could be knocking on your door.  We’ve got some ideas for how to boost mobile engagement, so you can reap the benefits.

Boosting Mobile Engangement

Boosting Mobile Engangement

Design for Mobile

Here are some tips for mobile-optimized design:

  • Use .jpeg formats and smaller pixels for images.
  • Allow gzip compression on CSS and Hypertext Markup Language (HTML) files.
  • Minify cascading style sheets (CSS) and JavaScript.
  • Use Accelerated Mobile Pages (AMP) code.
  • Aim for shortest possible server response time.
  • Enable caching.
  • Use long scrolls to keep reloads and redirects to a minimum.
  • Get rid of popups.
  • Be strategic about placing key content and CTA buttons “above the fold” so people don’t have to scroll to see the most important content.
  • Regularly test and adapt mobile-friendly pages.
  • Modular design (like Pinterest) works great for mobile and maybe something to consider in lieu of traditional templates.

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Make it Fast

This summer, Google will start using your mobile page speed as a ranking

Prioritize speed. In general, your pages should take less than three seconds to load on mobile. Otherwise, you’ll lose a big batch of potential leads.

Checkout, Easier Than Ever

 As you can imagine, people aren’t going to engage in a purchase on mobile if your checkout process is long, cumbersome, or confusing. Here are some strategies for better check out:

  • Integrate secure payment services (like PayPal)
  • Keep the number of clicks to checkout to a minimum
  • Scale down images and content

Mobile-Friendly Content

If you don’t have it, get it. There are a few ways to optimize your content for mobile engagement:

  • Make sure your content management system is set up for engagement with mobile users.
  • Adjust content length for mobile users (short and sweet so you can read the headlines and “above the fold content” without scrolling
  • Change your text ads and meta tags to align with mobile users’ preferences and behavior
  • Segment and customize your content for different groups of mobile users.
  • Make images and links responsive to taps/tactile engagement

Mobile engagement doesn’t have to stay online. You can use QR codes, mobile notifications for in-store events, and time-sensitive offers delivered to mobile to take the engagement from on-screen to in-store.

You can also use SMS/text to remarket to customers that haven’t made a purchase yet. Just make sure you’re giving them plenty of value and rewards along the way.

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