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How to Hire an Email Marketing Company

on May 17, 2021

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In 2021, you need to hire an email marketing company. Email marketing is one of the easiest ways to get in front of your audience to produce website leads, increased sales for both e-commerce and brick-and-mortar businesses, and nurture relationships with your customers. The right marketing agency will be able to improve your email marketing process even further by helping you create well-branded and designed emails with clear messages, increasing your ROI through email marketing.

Why Hire an Agency for Email Marketing?

Composing and distributing emails sounds simple enough, but when it comes to it, there are a lot more factors to consider than simply writing email content and sending the email. Your emails should be well-designed and branded to your business, informative and to the point without too much distracting content, sent out to the right segment(s) of your email list, and sent out at a time that is proven to get you the most ROI. 

A Full Team Email Marketing Experts

When you hire an agency to help with your email marketing strategy, you are gaining access to an entire team of email marketing experts. From a design team that will create a cohesive, on-brand look and feel for your email blasts, to content writers that will word your content so it is easily understood by customers, and an expert team that has researched the best times to send out your emails, you will have a whole team of industry experts working to get you the best possible results. A marketing agency will be able to provide you with clear data and work with you to get the most conversions from your email marketing campaign.

Experience with Email Automation

Some of your emails may benefit from automation. When someone signs up for your email list, you may want to send them an introductory welcome email. After an order is placed, it is beneficial to have a communication touchpoint with a confirmation email.

Rather than sending these emails manually every time, a marketing agency will be able to help you design and compose these types of emails one time, then set up the proper automation so you no longer have to think about it. A marketing agency will be able to set up this automation and ensure it is working properly at all times.

Comprehensive Email Marketing Strategies

When it comes to sending emails to your contact list, it is important to have a strategy in place. If you send too many emails or send emails that contain too much or too little information, your customers may begin to flag your company as spam or unsubscribe from your emails. A marketing agency will be able to guide you in the right direction with how many emails you should send out, as well as help you determine the focus of your email.

For instance, if you have a sale or promotion happening, and want to send an email blast to your contact list, the only content in the email should be about the promotion. If you add too much extra content, like directing people to your blog or other products, the email is less clear and your customers may not know exactly what they are supposed to get from the email. A marketing agency will be able to help focus your emails so your contacts turn into customers.

Ready to Hire an Email Marketing Company?

Effective email marketing converts prospects into customers and turns loyal fans of your business into buyers. At ROI Amplified, our team knows what it takes to create beautiful emails branded for your business that will lead to conversions. Our team will help you develop crystal-clear goals, and implement an effective email marketing strategy. If you are ready to improve your email marketing strategy, contact ROI Amplified today and find out if we would be a good fit for you.