Running your own Google Ads campaigns can be a daunting task, especially if you don’t know exactly what you are doing. While hiring an in-house Google Ads manager for your business may seem like the right solution, an agency might be the better choice. Read on to learn the right things to look for when finding a Google Ads agency.
What Are Their Qualifications?
When you hire a Google Ads agency, you will want to make sure that their team is qualified to work in and manage your Google Ads. Qualifications could include having a current and valid Google Ads certification, being part of a Google partner agency, and having a track record of proven results running other Google Ads campaigns.
Google Ads certifications are awarded to individuals who prove their expertise in the Google Ads platform by completing and passing an assessment put together by Google. Certifications are valid for one year, so it is important that your Google Ads agency keeps their certifications up to date.
ROI Amplified is a proud Google Partner, and our team has years of experience managing our clients’ Google Ads campaigns, as well as our own. Our Google Ads experts are continuously optimizing your campaigns so you get the best results for your budget.
Do They Offer Detailed Google Ads Reporting?
If you are planning on hiring a Google Ads agency, it makes sense that you will want to know when and where your budget is being spent, and how successful your marketing campaigns are. A professional Google Ads agency will offer clients regular, detailed reporting that will show you what is and isn’t working, and how much money you are spending on your campaigns.
If your Google Ads company is not sending you detailed reports, consider it a red flag. Without proper reporting, you will not know how effective your campaigns are at getting your ideal customer to your business. Without proper reporting, you are also left in the dark about how much money is actually being spent on Google Ads each month.
At ROI Amplified, all of our clients have access to a 24/7 live report that can be viewed 365 days a year. That means that all of our clients know exactly when and where their marketing dollars are being spent, and which campaigns are most effective.
What is the Pricing Model Used?
When you hire a Google Ads company, you want to make sure you are getting the most bang for your buck. Unfortunately, there are some pricing models used by agencies that actually encourage them to spend more of your money than they have to because it results in a bigger check for them. Typically, this will look like a percentage-based pricing model. With this pricing model, the Google Ads agency gets a percentage of your Google Ads spend every month. This means the more you spend on ads, the more they get paid. As you can see, this pricing model actually encourages the Google Ads agency to spend more of your money.
At ROI Amplified, we believe in a fixed cost pricing model. This means that we charge a fixed cost each month to manage your Google Ads campaigns. This cost is separate from your Google Ads budget. However, this pricing model encourages our team to get you the biggest ROI while spending less of your marketing dollars.
What Other Tools are they Implementing?
When looking for a Google Ads agency, try to find out of they will be using any other tools on your Google Ads campaigns that will benefit you. For example, do they have a click-fraud protection software in place? Do they have tools to perform a competitor analysis for your company? While these tools are not essential for running your Google Ads campaigns, a reputable Google Ads agency will have systems and software in place to perform these tasks.
Does the Google Ads Agency Feel Like the Right Fit?
After taking all other factors into consideration, it is important to also make sure that the Google Ads company you hire is the right fit for your business. Does their company culture align with yours? Do your personalities get along, or is there tension from the start? If you are hiring a Google Ads company, it is safe to assume that you plan on working with them for a long time, meaning you want a company that you can get along with. After all other factors have been considered, and you have your search narrowed down to a few candidates, really take the time to analyze who you can see your company working with for the long term.
Are You Ready to Find a Google Ads Company?
ROI Amplified has years of experience running successful Google Ads campaigns across a wide variety of industries. Our team of experts is always up-to-date on the latest certifications and has extensive knowledge of the Google Ads platform. If you are ready to find the right Google Ads company for your business, schedule a consultation with ROI Amplified today.