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Facebook Messenger Bots: Basics and Benefits

By December 21, 2017 September 7th, 2018 Digital Advertising, Digital Marketing, Social Media Marketing

Facebook is an essential tool for every business. Read our article on Facebook Advertising basics if you happen to be just starting out. If you’re not using Facebook Messenger Bots yet, you should take a moment to learn the basics. Bot-building is a flexible process, and it has helped many brands kick their customer experience up a notch. [Check out our quick read on messenger bots!]

facebook messenger bots

What are the uses for Facebook Messenger Bots?

You can use FB Messenger Bots to automate your interactions, communicate with customers directly, or both. Your Bot can be shareable (which a customer might do if you’re using the Bot to deliver value-added content). And it doesn’t have to get too wordy: you can also deliver pictures and video with your bot, depending on the customer query.

FB Messenger Bots use Artificial Intelligence (AI) to read and interpret customer queries. Based on that query, they will deliver the appropriate answer template (or give you the info you need to respond yourself). They can show customers clickable buttons with recommended action steps, or give them a list of quick replies to send back to you.

Facebook offers chat extensions, different visual components, and sharing capabilities— all designed to help you improve interactivity and extend your reach. You can even design your Bot to accept payments, right in the messenger window.

One of the big benefits of using a FB Messenger Bot is that it becomes part of a searchable directory of all businesses with Bots. That’s going to make it easier for more customers to find you (and engage with you sooner). Overall, it’s a good way to make sure you make a good first impression, and don’t let your Facebook customers fall through the cracks.

Of course, you can also use the bot to deliver offers, incentives, and ads right to a customer’s Facebook inbox.

What do the numbers say?

All of these benefits are well and good. But are there numbers to back up the utility of FB Messenger Bots? Yes!

  • More than 100,000 businesses are using bots. Though that number is growing, it’s still a small percentage of all businesses on Facebook. So you’re not just jumping on a bandwagon, you’re on the cutting edge.
  • Over half of the respondents in a Facebook said they are more likely to patronize your business if they can message you effectively.
  • Between Bots and customers, more than 2 billion messages are exchanged every month. Clearly, it’s something we should be paying attention to.

Facebook Messenger Bots offer a balance between automation and personalization. Due to this, it’s easy to see why they are leading the way in AI communication between customers and businesses.

Do you use FB Messenger Bots for your business? Let us help you optimize it for a stellar Customer Experience.

You’re missing out on potential leads.

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Zack Bowlby

Zack Bowlby

Zack Bowlby is the Chief Executive Officer of ROI Amplified a full-service digital marketing agency located in Tampa, Florida. Before ROI Amplified, Zack worked in highly visible roles at companies such as The Clearwater Marine Aquarium (Home of Winter the Dolphin) and The National Football League (NFL). A Google Advertising expert, Zack has spent well over $40 million dollars in Google Ads in his career. In 2017, he started focusing on Marketing automation systems such as Marketo. Zack and ROI Amplified believe in data-driven solutions and complete transparency with their clients. If you’d like to amplify your marketing dollars consider partnering with ROI Amplified today! Get on Zack’s Schedule Today