You’re a long-time small business owner who is finally realizing you must get your business online to compete in today’s marketplace (if not, we need to talk). Or, maybe your side hustle has grown and you’re ready to take it full-time. No matter what path to success you took, if you’re looking to grow your business, you should be considering diving into Google Ads. You may have wondered in the past if you can DIY Google Ads to keep costs down. Let’s address doing Google Ads on your own vs working with a Google Partner agency.
I used “diving in” purposefully in the prior paragraph because doing so is no small feat. The Google Ads software is not intuitive to many potential users and Google knows this. They created Google AdWords Express to “help” non-marketers get into the Google Ads space. If you take anything away from this article, make it this: do not use Google AdWords Express. If you do not have the understanding of, or time to learn Google Ads, stay away or hire a professional.
The Argument to DIY Google Ads
Just like any other marketing channel, Google Ads is a tool that can be learned. It can be leveraged to reach potential customers when they are searching for your product or service. Those entrepreneurs who enjoy learning new skills may want to take a stab at DIY Google Ads. There is no person on the planet who knows your business better than you. Ideally, that will enable you to target better keywords and write more appealing ads. Google Ads will be a big part of your online presence. It’s understandable if you don’t want to relinquish that control and decide to DIY Google Ads. Additionally, any money you spend on hiring a Google Partner agency won’t be spent on your ad budget in Google Ads.
The Argument to Hire a Google Partner Agency
Do you work on the engine in your car? How about repairing your computer? Then why would you go outside of your expertise to DIY Google Ads and run your own campaigns? Full-service marketing agencies like ROI Amplified are trained in digital marketing. Agencies like ours spend our professional time and much of our free time keeping up on the latest techniques and product offerings from Google. We know what works and what doesn’t when it comes to ad types, keyword match types, and ad language. We utilize multiple professional tools to gain insights into potential wins and avoid losses.
Agencies like ours that are Google Partner certified have shown continued success in earning a positive ROI for their clients. There is no more important metric to the success of your campaigns than Return On Investment. Clicks and Impressions are great, but the Conversions we are sending your way and the dollar amount those Conversions add up to are what will determine your marketing success. This distinction is what separates the best marketing agencies and those who DIY Google Ads.
The budget should always be a concern for small business owners and your budget is the concern of agencies like ours as well. While less total dollars will be spent on actual ad budget, you will likely get more results. The proper management of ad campaigns requires less money to get the same or better results. In all likelihood, you will spend more to DIY Google Ads and get fewer results than you would paying ROI Amplified to manage your account plus your ad budget.
Entrepreneurs who run small businesses wear many hats. You may go from doing payroll to helping a customer to working on the production line. This is a necessity to get most businesses off the ground and successful. However, to continue the growth of your business, you will need to either hire staff in certain areas or outsource. You will not be able to allot the correct amount of time on growing your business if you are working every position. This is where a Google Partner agency comes in. We can run your Google Ads campaigns while you focus on your product or service and helping customers. If you were to DIY Google Ads, you’d be stealing time from your business or not spending enough time focusing on your ads.
Selecting the Right Professional
If we’ve convinced you that you should go with an expert to run your Google Ads campaigns… great! But how do you choose the right company (May I introduce you to ROI Amplified?)? The first thing you should look for is the Google Partner badge. This denotes a company that has proven to Google their expertise in Google Ads. The second thing you should look for is a company that is interested in your company. If the agency you’re interviewing doesn’t ask a ton of questions about your business and your products, you can bet you are getting a generic campaign. You need an agency that is going to create a custom solution for your company. The last thing you should look for is transparency. If you feel like you’re speaking to a car salesman when you are interviewing an agency, run away. You should always have access to exactly how your campaigns are performing, not the metrics an agency handpicks to appear successful.
Still Going to DIY Google Ads?
Still planning on DIY Google Ads? Why not pack your toolbox with as many tools as possible before beginning? Check out our 2019 Google Ads Guide, which explains step-by-step how to get started with Google Ads. Google has determined that it is one of the most helpful guides in the world!