It is never easy to admit that your website needs a redesign. However, there will come a time when your website is out of date and in need of updating. Luckily, there are often signs that indicate your website is in need of a redesign. Firstly, if you are reading a blog article about signs that your website needs updating, it might be time!
In all seriousness, if you think your website might need to be redesigned, there are clear signs that you can keep track of. Continue reading for a list of signs that your website needs updated and redesigned.
High Bounce Rate
Bounce rate is the percentage calculated from visitors leaving immediately after landing on your website. In other words, it is the percentage of people who exit out of your website without clicking on a second web page. A lower bounce rate indicates that people are spending time exploring your website, and indicate a positive user experience on your site. When bounce rates become high, this is an indication that your website is lacking in user experience and is in need of a redesign.
Slow Load Times
Did you know that if your website takes longer than three seconds to load, there is a higher chance of users abandoning their search and never even making it to your site? Additionally, slow loading times make for a poor user experience, discouraging users from returning to your site and driving them towards your competitors. An updated website will be optimized for faster loading speeds, leading to more conversions and a better user experience for your customers.
Lacking Basic SEO Structure
If your website is lacking in a basic SEO structure, your website will not be easy to find on search engines when people are searching for relevant keywords and inquiries. By properly setting up your SEO structure and including specific, relevant keywords throughout your website content, you will have a better chance of being found on Google and other search engines.
When was the last time you updated your website content? If the answer is when you first created your website, it is probably time for an update. As your business grows and changes, your website content should also be updated. If you are reading through your website content and realize that you do not necessarily agree with the words on the page, or feel that your content does not match the state of your company today, it is time to re-evaluate your content and update your website.
Not Mobile Friendly
In today’s environment, more and more people are using their mobile devices to browse the internet. If your website is not mobile-friendly, this will be a huge turn-off to potential customers. Take a moment and pull up your website on your smartphone. Does it look like it belongs on a mobile screen? If the answer is no, it is definitely time for a website redesign. In a mobile world, this is non-negotiable.
When someone lands on your website, is your menu easy to navigate? Is there a clear conversion path for your website visitors to follow? If your website is difficult to navigate, there is a higher chance that visitors will leave and seek out your competitors’ websites instead (leading to a higher bounce rate on your site). Redesigning your website and improving your site’s navigation will greatly improve your user experience.
If the branding on your website does not match the current branding of your business, you are in desperate need of a website redesign. When a person lands on your website, your brand should be seen throughout. From fonts to imagery to colors and logos, if your website branding is not up-to-date, your website is officially outdated, and it is time for a redesign.
Are You Ready to Update Your Website?
Above are just some of the most obvious signs that your website is in need of an update. Redesigning and updating a website is no small task, so it is in your best interest to hire a reputable website design company to help bring your website up to date. The experienced website design team at ROI Amplified is ready to help you bring your website into the modern age, optimized for mobile devices, and reflecting your brand accurately and professionally. If you are interested to learn how ROI Amplified can help improve your website, schedule a consultation with our expert team today.