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Running Google Ads through HubSpot

Zack Bowlby

Zack Bowlby

on October 19, 2023

Running Google Ads through HubSpot For The Best ROI

Running Google Ads through HubSpot can be a great way to manage your advertising campaigns and track their performance. Here’s a step-by-step guide on how to do it:

Connect your Google Ads account to HubSpot:

Connecting your Google Ads account to HubSpot is a straightforward process that can be done in a few simple steps. Here’s how to do it:

  1. Click on the settings icon in the main navigation bar of your HubSpot account.
  2. In the left sidebar menu, navigate to Marketing > Ads.
  3. Click on “Connect Google Ads account”.
  4. In the pop-up window, log in to your Google account using the email address associated with your Google Ads account, then click Allow.
  5. If your Google account is associated with existing Google Ads accounts, you’ll see each of your accounts listed in the dialog box. In the dialog box, select the checkboxes next to the accounts you want to connect to HubSpot, then click Connect.

Once your Google Ads account is connected to HubSpot, you can manage your ad campaigns, ad groups, ads, and keywords from your HubSpot Ads dashboard. You can also edit ad campaign names, budgets, and schedules. By connecting your Google Ads account to HubSpot, you can view all of your ad campaigns in one place and track their performance over time. This can help you optimize your campaigns and improve your ROI.It’s important to note that only individual Google Ads accounts can be connected to HubSpot. Google Ads manager accounts cannot be connected to HubSpot. Any Google Ads account managed in a manager account should be connected to HubSpot individually. If you encounter any issues while connecting your Google Ads account to HubSpot, you can try the troubleshooting steps outlined in HubSpot’s Knowledge Base.

Create Google search ad campaigns in HubSpot:

Creating Google search ad campaigns in HubSpot is a simple process that can be done in a few easy steps. Once you have connected your Google Ads account to HubSpot, you can create search ads that will allow your business to appear when people search for specific keywords on Google. Here’s how to create Google search ad campaigns in HubSpot:

  1. Navigate to Marketing > Ads in your HubSpot account.
  2. Click “Create Ad Campaign” in the top right corner.
  3. Select “Search ad” in the left panel.
  4. Select an ad account in the right panel.
  5. Specify the campaign for your ad under “Google campaign”.
  6. Enter your ad’s description under “Description 1”. If your description exceeds 90 characters, you can enter an additional 90 characters under “Description 2”.

It’s important to note that after the 30th of June 2022, when creating a new Google search ad campaign in HubSpot, only responsive ads will be added. Responsive ads are a type of ad that automatically adjusts its size, appearance, and format to fit the available ad space. This can help improve the performance of your ads and increase your ROI.Once you have created your Google search ad campaigns in HubSpot, you can manage them from your HubSpot Ads dashboard. You can edit ad campaign names, budgets, and schedules, as well as track their performance over time. This can help you optimize your campaigns and improve your ROI.

Track and report on your Google ads in HubSpot:

Once you have connected your Google Ads account to HubSpot, you can track and report on your Google ad campaigns, ad groups, and ads in your HubSpot account. HubSpot tracks Google ads by applying a tracking template at the campaign level. This allows HubSpot to attribute contacts to specific ads by applying tracking parameters to the end of your ad URLs. If HubSpot is unable to track an ad, some reporting data from the network like clicks and impressions will still display for that ad in the HubSpot ads tool

To track and report on your Google ads in HubSpot, you can use the Ads dashboard. The Ads dashboard provides an overview of all your ad campaigns, ad groups, and ads, as well as their performance metrics. You can view metrics such as clicks, impressions, click-through rate (CTR), cost per click (CPC), and conversion rate. You can also filter your data by date range, campaign, ad group, and ad. This can help you identify trends and optimize your campaigns over time
In addition to the Ads dashboard, you can also use HubSpot’s reporting tools to track and report on your Google ads. HubSpot’s reporting tools allow you to create custom reports that show the performance of your ads over time. You can also use UTM parameters to track your ad campaigns in Google Analytics and other third-party tools
Overall, tracking and reporting on your Google ads in HubSpot can help you optimize your campaigns and improve your ROI. By using the Ads dashboard and reporting tools, you can track your ad performance, identify trends, and make data-driven decisions to improve your campaigns over time.

Use PPC planning templates:

Using a PPC planning template can help you stay organized and ensure that your campaigns are effective. Google and HubSpot have come together to create a free PPC campaign management template that can help you set up a full-funnel campaign structure that follows PPC best practices. This is another great example of why you should be running your Google Ads through Hubspot. The template is broken down into two sections: Ads Planner and Ads Results.

The Ads Planner section of the template allows you to view how your ads will appear online, see your character counts, and manage your campaigns all in one place. The Ads Results section of the template allows you to track your ad performance over time and make data-driven decisions to improve your campaigns. The template also includes best practices for PPC campaign management, such as choosing your PPC campaign management tools and software, setting up your ad groups, and creating effective ad copy

In addition to the Google and HubSpot PPC planning template, there are other PPC planning templates available online. For example, Windsor.ai offers a Google Sheets PPC Planning Template that can help you run simulations and understand possible outcomes before making big changes to your campaigns. The template includes PPC report templates, such as a paid channel mix report and a keyword performance report, that can help you track your ad performance over time
Using a PPC planning template can help you save time and money, improve your results, and reduce PPC stress. By using a template, you can stay organized and ensure that your campaigns are effective. You can also track your ad performance over time and make data-driven decisions to improve your campaigns. Overall, using a PPC planning template is a best practice for PPC campaign management that can help you achieve your business goals.

Optimize your Google Ads costs:

Optimizing your Google Ads costs is an essential part of running successful ad campaigns. Here are some tips on how to optimize your Google Ads costs using HubSpot’s Ads tool:

  1. Set a budget: Setting a budget for your ad campaigns is an essential step in optimizing your Google Ads costs. You can set a daily or monthly budget for your campaigns in HubSpot’s Ads tool. This can help you control your ad spend and ensure that you don’t overspend on your campaigns.
  2. Monitor your ad spend: Monitoring your ad spend is crucial to optimizing your Google Ads costs. You can use HubSpot’s Ads tool to track your ad spend and performance over time. This can help you identify areas where you can cut costs and improve your ROI.
  3. Use negative keywords: Using negative keywords can help you reduce your ad spend and improve the relevance of your ads. Negative keywords are keywords that you don’t want your ads to appear for. By using negative keywords, you can ensure that your ads only appear for relevant searches.
  4. Optimize your ad copy: Optimizing your ad copy can help you improve your click-through rate (CTR) and reduce your cost per click (CPC). You can use HubSpot’s Ads tool to test different ad copy and see which ads perform best. This can help you optimize your ad copy over time and improve your ROI.
  5. Use ad scheduling: Using ad scheduling can help you optimize your Google Ads costs by showing your ads only during specific times of the day or week. You can use HubSpot’s Ads tool to set up ad scheduling for your campaigns. This can help you reduce your ad spend and improve your ROI.
  6. Use location targeting: Using location targeting can help you optimize your Google Ads costs by showing your ads only to people in specific locations. You can use HubSpot’s Ads tool to set up location targeting for your campaigns. This can help you reduce your ad spend and improve your ROI.

Optimizing your Google Ads costs is an essential part of running Google ads through HubSpot. By using HubSpot’s Ads tool, you can set a budget, monitor your ad spend, use negative keywords, optimize your ad copy, use ad scheduling, and use location targeting to optimize your Google Ads costs. By following these tips, you can improve your ROI and achieve your business goals.