Would you buy from a business that you didn’t trust? No way! And your customers feel the same. Building trust is essential to making sales–– and you can’t build that trust without marketing automation. But why? What makes automation so special when it comes to winning trust from your most valued clients and customers? Let’s discuss some reasons you need marketing automation.
It helps you reach the right people (at the right places and times)
If you see ads from a business that has nothing to do with your interests, it doesn’t exactly inspire confidence in their brand. It’s obvious that they just dumped the ad out there for whoever happened to be online at the time Automation solve this issue by targeting your marketing strategy to your ideal clients in the places they visit most online, during the times they’ll be online.
Automation allows you to tailor your emails to specific customers. Not only that, but you can also send them specialized communication for where they are in their buyer journey. Have they just visited your website for the first time? You can send them a welcome email. Have they clicked around your website a lot without making a purchase? You can send them an email with product promotions and other information unique to pages they visited. And if they’re already a loyal customer, you can make sure that they’re the first to see your offers and discounts––and that they know they’re seeing it before anybody else.
It gives your time back
Imagine how much time it would take to send those specialized communications—and to track where every customer was in their buyer journey—if you had to do it all yourself. Automation completely removes that stress by doing it all for you. All you need to do is upload your client list, segment your lists appropriately, and insert the content. Once you set the email cycles in motion, the system nurtures your customers for you. This frees you up to focus on growing and developing your business, while keeping you up-to-date on what your customers are doing, where they’re getting stuck, and which of your products they love the most.
It’s a great way to add value
You probably know that no one is going to buy your product if all you do is slam them with ads over and over. The personal touch of automated content is a great way to make sure you’re adding value to your Customer Experience. Automation isn’t just about selling products— you can also create email cycles around your content itself. For example, if a customer’s behavior on your site demonstrates interest in your personal development resources, you can set up an email cycle that will send them an e-book or a blog on that topic.
One of the things we find most appealing about marketing automation is its consistency. None of our leads fall through the cracks. As soon as they interact with our site, they get customized content. If something changes in their buyer journey, the system will know and respond right away. And we don’t have to rely on our remembering to email someone on a regular basis to make it happen. Our systems have been set in motion. Each automation system notices what our customers need, and delivers thoughtful communication to them— right on time, every time.
There’s no reason that every one of your customers can’t feel like a VIP. Marketing automation makes that happen by showing them that you know where are they are in their buyer journey, what they’re interested in, and what concerns they still have. Our clients love calling to tell us their customers get their questions answered—and their personalized content delivered—faster and more effectively with automation. And their customers love it, too. The same goes for your ideal customer. They’ll notice right away how attentive you are (or aren’t) — and they’ll remember your brand when it’s time to make a purchase. Do you think your customers trust YOU to deliver great content and keep them in the loop?