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Here’s Why Getting a Digital Marketing Company Over In-House Is Better

on January 6, 2021

Here's Why Getting a Digital Marketing Company Over In-House Is Better
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Almost 95% of online activities start with a search engine. If you’re not utilizing the latest digital marketing trends, however, you’re falling behind. Instead of attracting customers to your website, you’re letting those consumers find your competitors!

By working with a digital marketing company, you can boost brand awareness, generate new leads, and watch your business grow.

Working with a digital marketing agency is also more effective than keeping a marketing team in-house. By outsourcing, you can save time and money to improve your ROI.

Still on the fence about contracting digital marketing services? Keep reading to discover the seven benefits of working with a professional marketing agency!

Here's Why Getting a Digital Marketing Company Over In-House Is Better

1. Receive Ongoing Attention

Digital marketing takes constant effort. Once your campaigns are up and running, you need to check them constantly. Otherwise, you might not recognize a way to improve your campaigns until you’ve already wasted time and money. 

A professional digital marketing company will provide you with the ongoing attention you need. They’ll keep an eye on your campaigns, allowing you to keep your attention where it belongs: on your customers!

For example, let’s say you’re creating search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns.

With SEO, you’ll need to determine which keywords your customers are searching for online. You’ll also need to remain aware of the latest Google search marketing trends. Otherwise, you might use outdated tactics that could fail to generate results.

SEO is an organic search engine marketing strategy. While you won’t have to worry about wasting money with SEO, you can lose money if you don’t keep an eye on your PPC campaigns.

Each time someone clicks on your PPC ads, you’ll need to pay for that click. If you’re appearing for irrelevant searches, you’ll end up wasting your advertising budget. For example, a window replacement company might appear for Windows computer searches.

Your digital marketing company can keep track of your campaigns. They’ll make adjustments to your budgets, bids, and negative keyword list. With their help, you’ll get the ongoing attention you need to improve your campaigns. 

2. Understand Your Brand

It takes five to seven impressions to produce even a little brand awareness. Meanwhile, it takes all of 10 seconds for someone to form an impression of your brand. 

You’ll need brand consistency and repetitive exposure to generate brand recognition. If consumers don’t recognize your brand, they might turn toward a brand they do recognize. Over time, that brand recognition can turn into brand trust and loyalty.

Once consumers are loyal to your brand, you can generate repeat sales, retain customers, and improve your ROI. 

A digital marketing agency can help improve your brand strategy. With their help, you can develop a strong, distinctive brand. Then, you can boost brand awareness and stand out from your competitors.

Boost Brand Awareness

There are many digital marketing strategies that can help you boost brand awareness. For example, you can use SEO and PPC to appear on search engines while consumers are searching for your product or service.

Email marketing can also help you remind consumers about your business. You can send coupons to your customers to attract them back to your store or website. 

Social media marketing can also help you stay top-of-mind with consumers. Engaging with your customers online can help them learn more about your brand. As they learn about your business and the benefits of choosing your product or service, they’ll choose you over competitors.

Develop Brand Authority and Credibility

If you want to stand out from the competition, you’ll also want to improve your brand authority and credibility. Consumers are more likely to choose a business they know and trust. 

To boost brand authority, you can create blog posts that reference research and studies relevant to your business. Providing consumers with this information will show them you’re a credible resource in your industry. 

As your SEO ranking increases, your website will appear above a competitor’s. The higher you rank, the more credible you’ll appear in front of customers. Improving your brand authority and credibility will help you become more competitive!

3. Improve Your Targeting

In order to reach your target audience, you need to know who they are first. By working with a digital marketing agency, you can make your targeting more precise. Your in-house marketing team, however, might lack the tools necessary to learn about your audience. 

Precise targeting will help you focus on your ideal customers. Otherwise, broad targeting could attract people to your website who won’t convert. Attracting the wrong consumers would waste your time and marketing budget.

Outsourcing to a digital marketing agency will help you break your broad audience into buyer personas. You can segment your target audience based on demographics such as:

  • Age
  • Gender
  • Location
  • Marital status
  • Household income
  • Buying behaviors
  • Interests

Do you know which brands your consumers already trust? Do you know what they’re looking for during a Google search? The more you know about your audience, the more effective your marketing campaigns will become. 

Consider Your Keywords

Keyword research is an important part of your marketing strategy, too. Once you know which keywords your customers are using in a search, you can create content for those searches. Then, your website will appear on Google’s search pages.

When developing a search engine marketing strategy, you need to understand your customer’s search intent. Search intent helps you understand what a customer is looking for during a search. Usually, customers are looking for products and services or an answer to their question.

For example, consumers might search the keyword “best cakes.” Their search intent could differ between “how to bake the best cakes” versus “where to buy the best cakes.” Understanding their intent will help you create content for that search.

Your digital marketing agency will complete audience and keyword research to help you develop your marketing strategy.

Both audience and keyword research are important for your SEO and PPC efforts. Otherwise, you could waste time and money trying to reach the wrong customers. You might also create content and ads that don’t appeal to your audience. 

Experienced digital marketing companies understand the importance of research to get your marketing campaigns on track. 

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4. Choose the Services You Need

One of the best benefits of working with a digital marketing agency is that you can choose which services you need when you need them. You can even choose a digital marketing agency based on a specialty. Working with a full-service agency, on the other hand, will give you access to the digital marketing services you need. 

Here are a few digital marketing services you might want to consider when developing your overall marketing strategy.

Brand Development

Remember, you want your brand to stand out from other companies in your industry. Otherwise, consumers will fail to recognize your company among the rest.

A digital marketing agency can help you develop a strong, distinctive brand designed to reach your target audience. They’ll use your audience research to determine what your customers expect.

Then, they’ll help develop your logo, color scheme, and brand personality.

Your brand will become a foundation for your other marketing efforts. 

Web Design and Development

About 69% of consumers are more likely to buy from a company with a mobile site that can help them find answers quickly. If your website is old, outdated, or slow, you could risk losing customers.

A digital marketing company can help keep your website up-to-date with the latest design and development trends. As technology improves, you can make adjustments to your site to ensure it’s easy to use.

The easier your website is to navigate, the more likely consumers will find what they’re looking for. Then, you can start boosting brand awareness and sales to improve your ROI!

Search Marketing

Search marketing tactics like SEO and PPC management can put your business on the map. Remember, both search marketing strategies can boost your brand awareness and recognition. They’ll also help you generate new leads and increase conversions. 

The higher you rank, the more credible your brand will appear. Over time, you can even become a thought leader in your industry as you get ahead of competitors.

However, Google’s search engine algorithm changes all the time. If you’re not up-to-date with the trends, your ranking could drop. Your competitors will reach those consumers instead. 

You can also use local SEO to reach local customers. Using location-based keywords can help you reach new customers. You can also acquire reviews from happy customers to build brand trust and credibility.  

5. Leverage Experience and Expertise

As a business, you’re busy becoming an expert in your industry. You don’t have time to become an expert marketer, too. By working with a digital marketing agency, you don’t have to worry.

Instead, you can leverage the digital marketing agency’s existing experience and expertise. After all, it’s their job to keep up-to-date with information relevant to their industry.

Leveraging their experience can help you save valuable time.

Broader Skill Sets

If you have an in-house marketing company, there are possible gaps in your team’s knowledge base. Not every member of your team is an expert in every marketing strategy. By working with a digital marketing company, you don’t have to worry.

You’ll have access to broader skill sets to fill in those gaps.

Many marketing companies have experts for different digital marketing services. If you want to focus on improving your SEO, you can speak with an SEO expert. If you want to adjust your website, you can work with a design and development expert.

Having access to those skill sets can improve your overall marketing strategy. 

Better Tools

You’ll also have access to more tools by working with a digital marketing agency. You’ll need those tools to improve your research, targeting, and marketing efforts.

Acquire a Fresh Perspective

A digital marketing agency will look at your business from a customer’s point of view. They’ll know which digital marketing services will help you reach your customers, too. With their fresh perspective, you can fill in gaps in your marketing strategy to reach more customers!

6. Save Time and Money

Learning how to develop digital marketing strategies alone can take time and effort. An in-house team could cost you valuable time and money as they learn through trial and error.

A professional marketing company, on the other hand, has already learned the best tactics. Instead of wasting time on marketing, you can spend more time with your customers. You’ll save money by avoiding faulty tactics, too. 

As a result, you can focus on your business, improve your efficiency, and generate a higher ROI!

7. Keep Up-To-Date With Trends

For example, Google’s BERT update now relies on machine learning to determine search engine rankings. If you’re not utilizing the latest SEO trends, however, you won’t appeal to the update.

One of the most popular search engine optimization trends to consider is voice search. Experts believe that voice searches will account for 50% of all searches by the end of this year. In fact, over 35.6 billion Americans already use a voice-activated device at least once a month. 

Voice searches change the format for search engine queries, which means your target keywords need to adjust accordingly. Google prefers short answers to voice search queries. The typical result is around 29 words on average.

You’ll also need to appeal to Google’s featured snippets. Featured snippets appear in position-zero above organic listings. If you’re not appealing to featured snippets, your competitors are probably taking that prime spot on search engine pages. 

Don’t forget, nearly 60% of all web traffic now occurs over mobile devices. If your website isn’t mobile-optimized, you’re losing those customers. 

Do you have time to keep track of every digital marketing trend? What about the social media trends that seem to pop up overnight? If you’re not following the trends, you might fall behind competitors.

You could also stop appearing relevant in front of your competitors. 

By working with a digital marketing company, you don’t have to keep track of these trends on your own. Instead, your agency will keep track of these trends for you. Then, they’ll adjust your digital marketing strategy accordingly.

Instead of falling behind the curve, you can get ahead of competitors, stay relevant with your audience, and boost your business!

Boost Business: 7 Reasons to Hire a Digital Marketing Company

Ready to give your business a boost? Don’t waste time through trial and error with an in-house marketing team. Instead, hire a digital marketing company with the experience and expertise you need. 

Find out how ROI Amplified can improve your marketing strategy. Schedule a consultation with our team to learn how!

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