What’s New: Android users have a new Google update to get excited about. It’s simpler than ever to find events near you. Searching for a pop-up restaurant? Ready to laugh at a comedy show?
Whatever you’d like to do, type that into the search bar.
Google delivers the search results as suggestions with an added bonus. You’ll see event details, ticket buying options, and more. So you could buy tickets to the comedy show, and make a reservation, right from search.
Of course, Google pays attention to your searches. So next time you log in, you’ll see personalized suggestions for what to do, based on previous event searches and purchases. [Just tap the “For You” button.] The update is rolling out now: it’ll be on your Android soon if it isn’t already.
What We Think: This sounds like a fun update for users, and a way to further streamline e-commerce for businesses with mobile-first content.
What This Means for You: This update is another clue to the importance of mobile search and Local SEO. More potential customers than ever are searching for businesses on their phones. If you want them to find you, mobile-first techniques (and better Local SEO) are essential.