On July 24, 2018, Google AdWords becomes Google Ads. The rebrand is nothing to be afraid of, but there are a few things you should know about the updates.
First, not everything is changing. You can still buy ads for Google products and platforms (searches, YouTube videos, Google Maps, Google Play, Android Store apps, and partner sites). You won’t lose any services, and your fees won’t change.
So, What’s New?
The changes spring chiefly from Google’s efforts to streamline DoubleClick and AdWords into a more cohesive digital advertising experience.
Google is hoping to remove unnecessary complexity from their platforms. They’re crossing their fingers that more small businesses owners will take advantage of their power tools and techniques. They’re even introducing a new campaign type (Smart Campaigns), that makes it easier for new advertisers to create campaigns and get the most out of Google’s machine learning.
Google Analytics 360 and DoubleClick will combine into Google Marketing Platform, putting all their analytics technology in the same place. And Google Ad Manager does the same for the ad management features in DoubleClick AdExchange and DoubleClick for Publishers.
While the nuts and bolts of Google Ads aren’t changing, AdWords has already taken on a new interface that makes it easier to build, duplicate, and modify campaigns. You can use handy interactive cards, buttons, and icons to adjust your charts and analytics tools. And you can compare and contrast numerous insights across campaigns.
As usually happens, Google’s changes promise some confusion– and a bit of a learning curve—for digital advertisers.
ROI Amplified will keep an eye on the rebrand (and whatever changes strike Google’s fancy) so we can help you with any changes along the way.