Google has answered a question that marketers and small business owners have asked for a while now: Is Google Ads Too Complicated?. [Check out our guide] They’ve acknowledged Google Ads makes creating leverage more difficult for a smaller company. So they’re ready for an overhaul before they take the new version on the road.
Too Much For Small Businesses
Of course, we all know that Google Ads is a great tool–– but we also know it’s hard to manage all the ins and outs if you’re already bogged down by all the day-to-day stress of running a small business. It seems like there are always new things being added—and changes to their existing add-ons. And most small business owners we work with have told us it’s just too much to keep track of. More alarmingly, they believe it ends up being a waste of time and money more than anything else.
We’re excited about this revelation (and the impending changes to the platform) because the truth is, we all need Google Ads if we’re going to do effective digital marketing— not just those of us in marketing for a living. It makes us all more likely to grow revenue, more likely to innovate, and more likely to generate better-qualified leads.
But it may take time for the Google Ads changes to be realized and rolled out. So what are you going to do in the meantime? You can’t stop your digital marketing, but it won’t be a success unless you have the tools and know-how to get it done.
Digital Garage
That’s where the Digital Garage comes in. It’s Google’s free online training tool designed to assist small businesses with digital marketing. It assists by helping them make the most of their marketing platforms. It includes 90 training modules offer:
- Video training on search marketing
- In-depth training on digital marketing
- Specialized training in social media marketing that can be used across platforms
And that’s not all. Google is also launching a roadshow to provide hands-on training and advice to small business owners that will help them succeed and master their digital marketing techniques.
It’s good to note that Google shares our passion for lifting up small businesses and helping them make a splash in their industry. What questions would you ask the Google pros about your digital marketing?
