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Facebook Buys Bloomsbury AI

By July 19, 2018September 19th, 2018Digital Advertising, Social Media Marketing

Facebook (still the world’s most-used social media platform) is acquiring Bloomsbury AI, with a price tag somewhere in the neighborhood of $23-30 million dollars.

Facebook Buys Bloomsbury Al

Bloomsbury AI uses Natural Language Processing (NLP) as a form of Artificial Intelligence in which machines “read” and “learn from” documents. NLP is what it sounds like: it’s built to learn and process natural language: the way humans normally read, write and speak.

What We Think

We think Facebook is most interested in its Q&A capabilities, as the machine-learning in Bloomsbury adds questions and answers into documents.

They could be using it to improve moderation of its vast amounts of content. This becomes more and more difficult as the platform continues to grow. It’s also possible that it could be used to improve the search. This makes it even easier for users to find what they’re looking for from their tablet, smartphone, or desktop.

What This Means For You

This news confirms the growing role of machine-learning in data collection, the customer experience, and customer relationship management. And you don’t have to be Facebook to benefit from the power of machine learning.

You can start building a chatbot right now that will answer—and guide–your customers, 24/7. Your Facebook advertising will have better returns if they can improve their search technology as a result of this acquisition.

We’ll keep an eye on this story, and pass any updates we learn about Facebook and Bloomsbury straight to you.


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Zack Bowlby

Zack Bowlby

Zack Bowlby is the Chief Executive Officer of ROI Amplified a full-service digital marketing agency located in Tampa, Florida. Before ROI Amplified, Zack worked in highly visible roles at companies such as The Clearwater Marine Aquarium (Home of Winter the Dolphin) and The National Football League (NFL). A Google Advertising expert, Zack has spent well over $40 million dollars in Google Ads in his career. In 2017, he started focusing on Marketing automation systems such as Marketo. Zack and ROI Amplified believe in data-driven solutions and complete transparency with their clients. If you’d like to amplify your marketing dollars consider partnering with ROI Amplified today! Get on Zack’s Schedule Today