Almost 80% of consumers search for information about a business online before they start shopping. Search engine marketing tactics like pay-per-click (PPC) advertising give you a chance to reach new customers. By creating digital ads, you can appeal to your target audience and generate more site traffic. Using Google Ads to create your PPC campaigns can help you boost your business. However, trying it alone can cost you valuable time and money. Instead of going it alone, consider hiring a professional Google Ads management team. With their help, you can start off strong, boost site traffic, and generate more leads. Still on the fence? Keep reading for nine reasons you should hire an agency for Google Ads management today!
1. Save Time and Money
When you first start using the Google Ads platform, it can take time to learn the ropes. Creating digital PPC ads involves a lot more than writing headlines, though. You’ll also need to consider:
- Audience research
- Keyword research
- Targeting criteria
- Ad group organization
- Campaign creation
- Landing pages
- Call-to-action (CTA) language
- Ad extensions
- Negative keywords
- A/B testing
Google uses Quality Scores to determine how your ads rank against a competitor’s. Your Quality Score is determined based on:
- Ad relevance
- Expected clickthrough rate
- Landing page experience
If your ads don’t match the customer’s search intent, they won’t rank. If your previous ads fail to generate clicks, your future ads might falter. When your landing page doesn’t provide a positive user experience, your ranking will suffer for it.
Starting off strong is key to an effective Google Ads campaign. Otherwise, you’ll waste valuable time and money through trial and error. Unfortunately, sometimes that’s the best way to learn.
If you want to make the most of your advertising budget, consider hiring a Google Ads management team. They’ve already learned how to navigate and use Google Ads through years of experience. Their prior experience could help you avoid wasting money.
Instead, you can immediately start generating results.
Your Google Ads team will make sure your ads achieve the highest possible Quality Score. The higher your Quality Score, the better you’ll rank. The higher your ads rank, the more people will see you.
A higher ranking can benefit brand awareness, website visits, and conversions! Then, you can start generating results and boosting your business as soon as possible.
2. Precise Timing and Targeting
Remember, audience and keyword research are essential for a strong campaign. Before creating your campaigns, your Google Ads team will start by researching your customers and competitors.
Who are your customers? What problems are they experiencing, and how can your product or service offer a solution? Which keywords are your customers searching for while online?
Your team will research demographics such as:
- Marital status
- Household income
- Shopping behaviors
- Online behaviors
The more you know about your customers, the more precise your targeting will become. Precise targeting will help you focus on the consumers most likely to become paying customers. Otherwise, you could attract website visitors who won’t convert on your website.
Those clicks will cost you without generating a return.
Your Google Ad manager will have access to the expert tools you need to build your campaigns. They’ll use these tools to complete the necessary research, which can speed up the process.
Starting your campaigns with the necessary research will also help you avoid wasting money. You won’t have to buy these tools for single-use. Instead, you can hire a PPC company that already offers these tools as part of their services.
3. Boost Brand Awareness
Using Google Ads can help you increase brand awareness by up to 80%.
Meanwhile, Google has almost 93% of the global search engine market share. In fact, Google Ads’ Display Network reaches 90% of internet users across 2 million websites. Since Google is considered the king of search engines, it’s one of the best places to spend your advertising budget.
As more consumers check Google for the information they need, you can continue boosting brand awareness.
Your customers are already online, searching for what they need. With precise targeting, you can get in front of these consumers. As they continue seeing your website, you’ll continue building brand awareness.
Google display ads are a cost-effective way to build brand awareness. Consumers will see your branding while they’re on other websites. The more often they see your brand, the more likely awareness will turn into brand recognition.
The next time that consumer needs your product or service, they’ll remember your brand! Instead of Googling around, they’ll go straight to your business.
Using Google Ads is a great way to build brand awareness without wasting your money. With billboards, you never know who’s seeing your advertisements. Many people drive by billboards without giving them a second thought.
When someone is searching for a product or service online, they’re already in the mood to buy. By using Google Ads, you can appear in the right place at the right time!
4. Increase Site Traffic
Google Ads won’t just help you attract website traffic. Instead, it will help you generate high-quality traffic. Focusing on consumers who are most likely to become paying customers can improve your ROI.
PPC advertising can benefit your search engine optimization (SEO) efforts, too.
To rank higher on search engines like Google, you need to show Google you’re an authority in your industry. Attracting people to your website through PPC ads will show Google people want your content. As you increase traffic to your website, you can improve your SEO ranking.
The higher you rank organically, the more traffic you’ll attract in the future.
Google Ads can help you attract local traffic to your store, too.
Your team will adjust your Google Ads settings to create a campaign that focuses on a smaller location radius around your store. They’ll adjust the ad language to use location-specific headlines, too. Creating a location-based campaign helps you attract interested customers.
Google Ads can also help you while customers are in your store.
In fact, about 82% of customers consult their phones while shopping in stores. A customer might see your PPC ad, visit your landing page, and learn more about the product in their hands. Then, they’ll have the information they need to make an informed buying decision.
As a result, you can attract new customers and generate more sales!
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5. Access to Expertise
Remember, it can take a lot of time and energy before you learn everything there is to know about the Google Ads platform. It can take years before you learn from hands-on experience. It’s likely you want to start advertising now, as opposed to waiting a few years.
Working with a management team can help you skip the learning process.
By outsourcing to a management company, you can get access to the experience and expertise you need to start advertising. They’ll help you create strong, results-driven campaigns from the very start. With your help, you can get your ads up and running quickly.
It also takes time to learn how to read the data from your campaigns. If you can’t track the ad performance, you’ll fail to make the necessary changes to improve your campaigns.
Your Ads team will already know how to read the data and make the necessary adjustments.
They’ll look at which keywords and landing pages are helping you generate leads and conversions. They can also make adjustments to your website and landing pages. By hiring a professional, you’ll have access to the necessary know-how you need!
6. Remain Competitive
Almost 50% of small businesses are already using pay-per-click advertising. Another 86% of small businesses are pairing their PPC with SEO.
Working with a Google Ads manager will help you remain competitive in your industry. Otherwise, you could risk falling behind the competition.
In order to remain competitive, you’ll need to continue adjusting your campaigns. Trends in your industry and the economy can change how your ads perform. Google Ads and SEO trends can impact the performance of your campaigns, too.
Your management team will know how to make adjustments to help you remain competitive. They can even research your competitors in your industry. Their research can help you determine how to create effective campaigns.
Even if you only have a small advertising budget, working with the right team can help you compete with even big names in the industry.
7. Fast Results
When advertising through flyers, billboards, and magazines, you’re not able to make last-minute changes. If there’s a typo, you’re stuck with it. If you want to adjust the ad language, it’s too late.
With Google Ads, on the other hand, you can make changes on the fly and in real-time.
Do you have a sudden sale you want to advertise? Google Ads allows you to create advertising immediately. You can create ads and start reaching customers the same day.
You’re already busy enough handling the day-to-day operations of your business, though. By working with a Google Ads support team, you can have someone else handle these adjustments for you. A professional team will understand the importance of making timely changes to your campaigns.
One of the benefits of PPC advertising over SEO is that PPC generates fast, immediate results.
Once your ads are up and running, people can click on your ads, visit your website, and start converting. With traditional advertising methods, it can take days, weeks, or even months before you start attracting traffic and leads.
Your Google Ads support team can help you make a strong campaign that targets your ideal customers immediately.
8. Maintain Control
In addition to allowing you to make quick changes to your campaigns, Google Ads also allows you to control every component of your campaign.
You can speak to your Google Ads team about who you want to target and how precise you want your targeting. If you want to save money, choose tighter targeting parameters. If you want a broader reach, increase your radius.
Either way, you control who you target, where.
You can also decide how much you want to speed on specific keywords and campaigns. Having so much control over your campaigns will allow you to utilize your advertising spend where you want to most.
9. Improve Your ROI
PPC website visitors are 50% more likely to purchase organic visitors. Remember, Google Ads allows you to target your ideal customers. The better you understand your target audience, the more likely you’ll reach them online.
By refining your audience targeting, you’ll attract the consumers most likely to turn into paying customers. Increasing your leads and conversions will improve your ad quality score. As your quality score improves, you’ll rank higher than your competitors on Google’s results pages.
At the same time, your organic research results listings will improve, too.
The higher you rank, the more people will see you. As a result, increasing your ranking can help you generate more leads, conversions, and sales!
By working with a Google Ads management company, you can start generating more results. Meanwhile, you can avoid wasting your valuable ad spend by using trial and error. Instead, you can begin using proven tactics right away.
As you continue working with a professional Google Ad manager, they’ll continue improving your campaigns. Continuously optimizing your campaigns is critical. The right adjustments can help you avoid wasting money and help you generate more conversions.
For example, your Google Ad manager can keep your negative keyword list up-to-date. They can even start with a lengthy negative keyword list off the bat. Negative keywords will help you avoid showing up for searches that have nothing to do with your business.
A windows replacement company wouldn’t want to show up for “Windows computers” searches.
Google Ads can help you make $2 in revenue for every $1 spent. Regularly optimizing your campaigns will help you generate more results, thereby boosting your ROI!
The Many Benefits of Google Ads Management: 9 Reasons to Hire the Pros
Don’t waste valuable time and money trying to advertise online alone. Instead, consider looking into Google Ads management. By working with an experienced team, you can start generating results, boost your ROI, and more!
Ready to get started? Speak to an expert! Schedule a consultation to learn more about Google Ads management today!