Our Company

ROI Amplified is a full-service digital marketing agency headquartered in Tampa, Florida.
We work with clients across the country, providing strategic, full-service marketing
solutions designed to help businesses grow and generate the best possible return on investment.

About the Position

ROI Amplified is looking for a Paid Social & Client Strategy Manager to join our team.
This is a client-facing role focused on managing paid social advertising campaigns,
developing strategy, communicating with clients, and ensuring campaign execution aligns
with each client’s business goals.

This position is not simply about launching ads. We are looking for someone who can
understand a client’s business, identify their needs, create thoughtful advertising plans,
communicate clearly, and work with our internal team to ensure campaigns are cohesive,
strategic, and properly executed.

This is a remote position with working hours of 9:00 AM to 5:00 PM Eastern Time.
Occasional in-person meetings, client visits, or content-related support may be required
depending on client needs.

Responsibilities

Paid Social Advertising

• Manage paid social advertising campaigns for ROI Amplified clients across platforms such as Meta, Instagram, Facebook, LinkedIn, TikTok, and other relevant channels.
• Develop campaign strategies based on each client’s goals, audience, budget, offer, and overall marketing plan.
• Build, launch, monitor, and optimize paid advertising campaigns.
• Manage campaign budgets, audiences, creative direction, ad copy, testing plans, and performance goals.
• Review campaign performance regularly and make strategic recommendations for improvement.
• Identify opportunities to improve targeting, messaging, creative, landing pages, funnels, and overall campaign structure.
• Stay informed on changes to ad platforms, campaign best practices, AI tools, tracking, attribution, and digital advertising trends.

Client Communication & Relationship Management

• Serve as a key point of contact for assigned advertising clients.
• Communicate with clients regularly to understand their goals, needs, priorities, concerns, and expectations.
• Lead or participate in client calls related to ad strategy, performance, planning, and next steps.
• Explain campaign performance in a clear, practical way that clients can understand.
• Maintain strong client relationships through proactive communication, organization, follow-through, and strategic thinking.
• Ensure clients feel informed, supported, and confident in the direction of their advertising campaigns.

Strategy, Planning & Internal Coordination

• Create advertising plans that align with client goals, budget, brand, audience, and broader marketing strategy.
• Work closely with ROI Amplified’s internal creative resources to ensure campaign assets are aligned with the strategy.
• Provide direction on what creative assets, messaging, landing pages, or funnel elements are needed for campaign success.
• Review ad creative and campaign assets to ensure they are cohesive, on-brand, and appropriate for the campaign objective.
• Communicate client needs and campaign priorities clearly to internal team members.
• Help ensure that all work connected to a campaign supports the overall strategy and client goals.

Reporting & Performance Analysis

• Track and report on campaign performance, including metrics such as impressions, clicks, CTR, CPC, leads, cost per lead, conversions, conversion rate, ROAS, and other relevant KPIs.
• Prepare performance updates, summaries, and recommendations for clients and internal team members.
• Use campaign data to identify what is working, what needs improvement, and what should be tested next.
• Translate performance results into clear action items and strategic next steps.

Qualifications

Required Qualifications

• Experience managing paid social advertising campaigns for businesses or clients.
• Experience working directly with clients in a marketing, advertising, agency, or campaign management role.
• Strong understanding of paid social strategy, campaign objectives, audience targeting, budgeting, testing, and optimization.
• Ability to analyze campaign performance and make practical recommendations based on data.
• Strong written and verbal communication skills.
• Ability to explain advertising strategy and performance clearly to clients.
• Highly organized and able to manage multiple clients, campaigns, deadlines, and priorities.
• Self-directed, proactive, and comfortable taking ownership of assigned accounts.
• Ability to work collaboratively with creative, content, social, and web teams.
• Strong attention to detail and commitment to follow-through.

Preferred Qualifications

• Experience managing campaigns across Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, YouTube, Google Ads, or other paid media platforms.
• Experience managing multiple client ad accounts in an agency environment.
• Experience with campaign budgets, ad spend, performance reporting, and client-facing recommendations.
• Experience using HubSpot, Cloud Campaign, CRM platforms, project management tools, or reporting dashboards.
• Familiarity with Canva, Adobe Creative Suite, CapCut, or other creative tools.
• Experience using AI tools to support campaign planning, copy variations, research, reporting, creative testing, or workflow efficiency.
• Understanding of landing pages, funnels, lead generation, retargeting, tracking, pixels, UTMs, and conversion optimization.
• Portfolio, case studies, campaign examples, or other proof of paid advertising experience preferred.

Ideal Candidate

The right person for this role is someone who takes ownership. They do not wait to be told
every next step. They can look at a client’s goals, evaluate the campaign, identify what needs
to happen, communicate that clearly, and help move the account forward.

They should be confident working with clients, comfortable discussing strategy, and capable
of balancing both relationship management and campaign performance.

This person should understand that paid advertising continues to evolve. AI, automation,
and new tools are changing how campaigns, creative assets, and funnels are built, but successful
advertising still requires strong strategy, clear communication, sound judgment, and consistent
management.

ROI Amplified is looking for someone who can grow with that future and take ownership of
an important long-term role within our agency.

Client Communication Is a Core Part of This Role

At ROI Amplified, client communication is a core pillar of our service. This role requires
someone who can communicate consistently, professionally, and strategically with clients.

The Paid Social & Client Strategy Manager should be able to understand what clients want,
clarify what they need, explain campaign direction, report on results, and keep the internal
ROI Amplified team aligned.

This is not a behind-the-scenes-only role. The person in this position will be expected to
build trust with clients and help guide them through the advertising process.

Creative, Social Media & AI Tool Experience

Although this is not primarily a creative production role, experience with social media content,
design tools, and AI-assisted workflows is a plus.

The ideal candidate should understand how creative assets impact ad performance. Experience
using tools such as Canva, Adobe Creative Suite, CapCut, ChatGPT, or other AI/design platforms
is beneficial when used to improve ad strategy, creative testing, workflow efficiency, and
campaign performance.

Employee Benefits

• 10 paid company holidays, including Memorial Day, Independence Day, Labor Day, Thanksgiving Day, the day after Thanksgiving, and a year-end company closure between Christmas and New Year’s Day.
• 10 days of vacation.
• Remote work.
• Medical, dental, and vision benefits, with ROI Amplified contributing 50% toward eligible employee coverage.

Schedule

• Full-time position.
• Monday through Friday.
• 9:00 AM to 5:00 PM Eastern Time.

Work Location

This is a remote position. Candidates should be available during Eastern Time working hours.
Occasional in-person meetings, client visits, or content-related support may be required
depending on business and client needs.

Application Requirements

Applicants should be prepared to provide examples of relevant paid advertising experience,
such as campaigns managed, platforms used, ad spend handled, reporting examples, case studies,
or other work that demonstrates their ability to manage paid campaigns and communicate
effectively with clients.

Equal Opportunity Statement

ROI Amplified is an Equal Opportunity Employer. We are committed to providing equal employment
opportunities to all applicants and employees in accordance with applicable law.