In 2021, choosing which SEO services can be difficult. Let’s discuss some SEO services and briefly describe what SEO is. Search Engine Optimization, or SEO, is described as a strategy of increasing your website’s visibility on an unpaid search result. The better your SEO strategy, the more likely you are to rank higher in organic search results on search engines like Google and Bing.
Studies have shown that around 75% of users do not look past the first page when conducting an online search, making SEO one of the most important strategies for your business. However, there are many aspects to SEO. For this reason, it may be best to hire an expert to assist you with implementing your SEO strategies for your business. When looking for the right SEO expert(s), it is important that they understand and offer the following services when it comes to your SEO strategy:
Intent-Based Search Optimization
Now more than ever, it is important to remember that search terms and SEO needs to be focused on the user and their search intent. This is hardly a new trend, but because user behavior is constantly changing, it is important to have an SEO expert on your team that will continually monitor and optimize your SEO strategies for the user.
Intent-based SEO optimization includes:
- Copy and information that directly addresses the user’s needs and answers their questions, rather than pushing your products and services.
- A quick and secure website.
- Content that is easy to find and navigate on your website, without distracting pop-ups.
An SEO expert will be able to perform keyword research for your business, so you end up ranking in the search results of your ideal customer. By conducting thorough research, you will rank for long-tail and targeted keywords based on searches by your actual customers. By taking the time to focus on keyword research and implement this step into your SEO strategy, you will gain a better understanding of your target customer, and how to show up ahead of your competitors in search results.
Optimizing Your Brand’s Entire Digital Presence
In 2021, SEO entails so much more than just your website. The better Google (and other search engines) understand who you are, what you offer, and who your target audience is, the more likely you are to show up higher in search results. In order to optimize your brand’s entire digital presence, you have to optimize your website content, images, any channels affiliated with your brand (YouTube, LinkedIn, Facebook, Instagram, etc.), and more. Furthermore, all of these channels should interact with each other in some way to show that they are connected. This could look like adding your website link to your social media channels, adding your social media handles and linking them on your website, and more. If your business has a physical location, it is also important to make sure your Google My Business profile is properly set up.
Optimizing for Mobile
One of the best things a business can do for their SEO is making sure their website is mobile-friendly. A majority of users are entering their search queries on a mobile device, meaning if your website is not optimized for a mobile screen, potential customers will instead turn towards your competition.
With the ever-changing world of SEO, mobile-friendly websites are ranking higher and higher in search results. Some search engines are even going so far as to completely ignore your desktop site, and rank your business solely on your mobile optimization. This means that if you have been performing at the bare minimum to consider your website mobile-friendly, it is time to step up your game and hire a marketing agency that can help.
Content Goes a Long Way
Content is so much more than just the written word. While blog posts and website content are the first things that come to mind, these are not the only content factors that search engines consider when deciding where you rank. The right SEO expert will be able to help you produce the right content for your ideal customer, including:
- Blog posts
- Website content
- Social media posts
- And more
When creating content, it is important to make sure your content is unique and original. If you were to produce a blog post or a guide that is a copy of something that is already ranking, Google has no reason to show your version in the search results. By creating unique content, your business will have a better chance of ranking in the search results so long as you provide accurate and relevant information to consumers.
An SEO Agency Can Help Develop the Best Strategy for Your Business
There is a lot more that goes into SEO than you might originally think. That’s why having an expert on your SEO team can be especially beneficial to the success of your strategy. At ROI Amplified, our team of experts understands all that goes into SEO, and what it takes to get your business to rank. We even created a helpful SEO Guide so you can have a better understanding of all that SEO entails.
If you are ready to take the next step and rank higher on search engines like Google, schedule a consultation with ROI Amplified today. Our expert SEO team is ready to help you rank.