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Zack Bowlby In Digital Advertising, Digital Marketing, Google Marketing Platform This Just In: There’s a NEW Google Ads Update Google just announced some updates to the Google Ads user experience. We wanted you to be the first to know...Read More
Zack Bowlby In Digital Advertising, Digital Marketing, Google Marketing Platform Google Ads and Mobile App Engagement Campaigns Google knows the power of mobile-first. So it’s no surprise you can use Google Ads to create and bid on...Read More
Zack Bowlby In Digital Advertising, Digital Marketing, Google Marketing Platform Quick Read: Google Shopping Campaigns are Getting Smarter If you use Google Shopping Campaigns for your ecommerce marketing, they’re about to get smarter. Google has incorporated machine learning...Read More
Zack Bowlby In Digital Advertising, Digital Marketing, Google Marketing Platform Advertising with Paid Search? Don’t Miss Our Favorite Strategies If you’re using paid search for your digital advertising, you know the value of making an informed investment. So our...Read More
Zack Bowlby In Digital Advertising, Digital Marketing Google Ads Help: How to Lower Your Cost-Per-Click (CPC) One of the key ways to evaluate your Google Ads success is by your Cost-Per-Click (or CPC). We like how...Read More
Zack Bowlby In Digital Advertising, Digital Marketing, Google Marketing Platform How Do Google Ad Auctions Work? Google Ad auctions can get a bit complex, but having a fundamental understanding of how they work can keep you...Read More
Zack Bowlby In Digital Advertising, Digital Marketing Google Ads Help: Is Optimizing for Quality Score Worth It? If you’ve spent any amount of time reading about Google Ads (Google’s Pay-Per-Click advertising platform), you’ve heard two words over...Read More
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