One of the most disturbing things about the latest content research from Buzzsumo is this: the median shares per piece of content is four. That’s bad news for brands spending...
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Working in digital marketing, I’m reminded of something my mom used to say: the only constant in life is change. Whatever I’m doing, I don’t get too comfortable. And content...
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You can probably guess that if you’re serious about content marketing, you’ve got to make it happen on and off-site. As a refresher, here’s what marketers mean by those terms....
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You already know you need quality content for your social media marketing. But it can’t be a spur-of-the-moment thing. Remember the old adage: those who fail to plan plan to...
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