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Key Takeaways from the 2018 Google Ads Guide

If you’re looking for a crash course in Google Ads that will get you up and running today, look no further than the 2018 Google Ads Guide by ROI Amplified. We constructed it with the goal of giving our readers the most concise path to creating their first campaign. It covers everything necessary to create a campaign from start to finish– and nothing else. No fluff. No confusing ideologies. Just a simple strategy that works!

ROI Amplified's 2018 Google Ads Guide

Quality Score doesn’t determine if you win Google’s Auction

It is a common misconception that a keyword’s Quality Score is what determines whether or not you win a Google Auction. In fact, Ad Rank is the factor that causes you to win or lose an auction and either show up when someone is searching for your service or not. Quality Scores are aggregated estimates of the overall performance of your ads.

Don’t Skip Extensions

When creating your campaign, Google makes it easy to skip setting up extensions. We strongly suggest taking the time to set as many of these up as are relevant to your business. The main benefit of extensions is that they usually improve click-through-rates, without increasing the cost-per-click. Additionally, extensions take up more space on the user’s screen, making their ad more prominent.

Use Negative Keywords

You will spend most of your time in campaigns managing and optimizing your keywords. Even if you spend a ton of time in your account, you may still be seeing non-relevant clicks on your ads. This is where negative keywords come in. Use negative keywords to tell Google which keywords you definitely DON’T want to show up for.

We want to help you reach your marketing goals, and Googel Ads is usually the best tool to achieve that. With the correct strategy and constant optimization, your Google Ads campaigns will be highly successful and bring you the customers you’re looking for.

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