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How to Select the Top Marketing Agency for Your Needs

on August 7, 2020

top marketing agency
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Chief Marketing Officers (CMOs) are spending more money than ever on digital marketing. These business professionals plan on spending over 50% of their marketing budgets on digital marketing strategies. Instead of spending money on an in-house team and digital marketing strategies, why not save yourself time, money, and stress? By working with a professional marketing agency, you can utilize an entire team’s experience and expertise. At the same time, you’ll generate more leads than ever before. Want to boost your ROI? Keep reading to learn how to find a top marketing agency for your needs! With these tips, you can start working with the pros to give your business a boost. Start your search with these tips today.

top marketing agency

1. Know Your Objectives

Before you start researching each digital marketing agency in the area, take the time to consider your business goals. Understanding your long-term goals will help you find an agency that can achieve those goals.

Otherwise, you might end up paying for digital marketing services you don’t need.

Do you want to increase traffic to your website? Maybe you want to become a thought leader or authority in your industry. Perhaps you want to generate more brand awareness.

For all three, look for a digital marketing agency that offers website services, search marketing, and social media marketing.

Make sure to establish SMART goals for your business. SMART stands for Specific, Measurable, Attainable, Results-Driven, and Timely.

For example, maybe your SMART goal is to generate 20% more website traffic to your product pages by the end of the fourth quarter.

Outlining your SMART goals before you approach a marketing agency will help determine if they can help.

During your search, it’s also essential to look for an agency that doesn’t use a cookie-cutter approach to marketing. Your business is unique. If you want to accomplish your business goals, you need an agency that will customize their services based on your needs.

Take a look at how each local marketing agency markets its own services. Do they look like every other agency you’ve researched?

If the agency uses genetic solutions, continue your search.

2. Review Their Services

As you search for the top marketing agency in your area, research each industry’s services. Does the agency specialize in a specific service? Decide if you want an agency that specializes or a full-service agency instead.

Working with a full-service marketing agency can improve your entire marketing efforts.

Are you up-to-date with the latest marketing trends? Do you want to combine your marketing efforts to improve your sales funnel?

If your branding is out-of-date, you’ll need to update it across your email marketing, website, digital ads, and print ads. Otherwise, your brand will look inconsistent, which can confuse customers.

Make sure to choose the marketing services that will benefit your business objectives. Here are a few services to consider during your search.

Brand Development

A distinct brand will help you stand apart from your competitors. Differentiating yourself will also give consumers a reason to choose your products and services.

First, consider your unique value proposition. How will consumers benefit from choosing your business? Then, make that value the center of your brand.

Once you understand the heart of your brand, you can determine the visual components of your brand, such as:

  • Voice
  • Tone
  • Font
  • Color palette
  • Personality
  • Logo
  • Imagery and photography style

Color improves brand recognition by up to 80%. Meanwhile, keeping your brand consistent across marketing channels can increase revenue by up to 23%.

Brand consistency is essential if you want to build brand awareness and recognition. It takes multiple impressions before customers grow familiar with your brand. If you don’t remain consistent, however, customers might confuse you with someone else.

The best way to keep your brand consistent is to develop a style guide.

Your local marketing agency can help you develop a distinct brand and style guide that you can use throughout your various marketing efforts.

Web Design and Development

An old, outdated website could scare off customers before they even learn about your product or service. In many cases, your website is the first time people interact with your brand. You’ll want to make a strong first impression.

Make sure to look for a digital marketing agency that provides web design and development services. You’ll need a new website for your search marketing. If you plan on using e-commerce, you’ll need an updated site that follows government regulations.

User experience (UX) design trends can help you improve the online experience. Providing customers with a smooth, convenient experience will encourage them to convert on your site. Otherwise, they’ll leave.

As you interview agencies, ask them if they utilize the latest UX design trends.

Can they speed up your website? You can check Google’s PageSpeed Insights to test your site’s current speed.

Mobile optimization is important, too. If you’re ignoring your mobile audience, you’re losing customers.

About 91% of consumers use mobile for inspiration while in the middle of a task. Another 90% use mobile to accomplish a goal while on-the-go. Meanwhile, about 82% of customers consult their phones while shopping.

Almost 70% of smartphone users will buy from a company whose mobile site can help them find answers to their questions.

As you interview agencies, ask them about the website services they provide.

Content Marketing

Content creation will help you build brand awareness and showcase your expertise. Showing off your experience and expertise will help customers trust your brand. Your local marketing agency can help you create content that shows consumers you’re a knowledgeable authority.

Ask the agency what type of content they create. For example, they should help you create blogs, videos, and interactive content like polls and quizzes.

You’ll need this content for your search engine and social media marketing.

Search Engine Optimization (SEO)

Almost 70% of marketers claim improving their organic presence is a top inbound marketing priority. Search engine optimization (SEO) allows you to rank higher on search engines like Google. The higher you rank, the more often people will see your brand.

In addition to building brand awareness, SEO can also help you:

  • Increase website traffic
  • Boost brand authority and credibility
  • Increase leads and conversions
  • Generate online sales
  • Increase foot traffic to your store
  • Positions you ahead of competitors

Search tactics are the number one way to drive traffic to content sites. Search even beats social media by over 300%.

Conversion rates are ten times higher on search than on social media as well.

A top-rated agency will complete an SEO website audit to benefit your business.

Ask each agency you interview if they’re up-to-date with the latest SEO trends. These can include voice search, video content, and featured snippets.

If the agency isn’t up-to-date with the latest trends, you likely won’t rank ahead of competitors.

Free Website Grader 

With ROI Amplified’s Free Website Grader, you will instantly see how your SEO stacks up! Simply enter your URL and get a report in seconds with a full list of ways you can improve your site right now.

Pay-Per-Click Advertising

Pay-per-click (PPC) advertising can help you post ads on search engines like Google. You can also have display ads appear on websites that are part of Google’s network.

PPC ads return $2 for every $1 spent. With PPC, you can increase website traffic, leads, and boost brand awareness.

You can also create PPC ads for social media networks like LinkedIn, Facebook, and Instagram.

Make sure the digital marketing agency you’re interested in can create text and display ads. If they don’t have experience with PPC, keep searching.

Social Media Management

About 73% of small businesses are already investing in social media marketing. Social media is a great way to connect with your target audience. Instead of using sales tactics, you can engage consumers to keep them aware and interested in your brand.

A top marketing agency will know how to connect your social media marketing with other marketing strategies. For example, they can create an SEO blog post for your website. Then, they can use content creation to design a visual for that blog post.

By posting that image on social media, you can inform consumers, engage their interest, and attract them to your website.

3. Look for Experience

As you continue your search for a digital marketing agency, prioritize agencies that have years of experience.

How long has the company operated? How long have they offered digital marketing services? Have they only started offering new services like video marketing?

It can take time and hands-on experience to learn a specific marketing tactic. Many people make mistakes while they’re still learning the ropes. Choosing an inexperienced agency could mean they’ll make mistakes when marketing on your behalf.

Instead, look for a company that has grown and learned over time.

Has the agency you’re interested in worked with a company in your industry? They might know which tricks to use for your business.

Are they up-to-date with the latest marketing trends? If they’re behind, you’ll fall behind, too.

Choosing an experienced agency will ensure you can leverage their experience and expertise. Otherwise, you might as well learn how to use the latest marketing strategies on your own.

4. Check Their Reviews

About 95% of buyers read online reviews before making a purchase. Another 93% read local consumer reviews to determine if a business is trustworthy.

Gathering reviews will become an essential component of your SEO strategy. Before collecting reviews for yourself, however, check on reviews for your local marketing agency.

You can start your search by looking at their Better Business Bureau and Google My Business listings. The agency’s previous clients will post their reviews, allowing you to learn from their experience with the agency.

Did clients experience any issues while working with the agency? If you see one or two negative reviews, that’s okay. If you see a lot of negatives, however, consider it a red flag.

You can also check the agency’s website for reviews. It’s important to note that these reviews are likely hand-picked, however, only to show the agency in the best light.

5. Understand Their Process

Before choosing a digital advertising agency, make sure to ask about their creative process.

The best digital marketing agency will take the time to research your business. The more they know about your business, the more likely they’ll create a customized strategy to help your business.

The agency should also take the time to learn about your target audience. Who are your customers? Which problems are you helping them solve?

After the research stage, the agency should develop a custom digital marketing strategy for your business. They can create their own SMART goals to help you accomplish your marketing efforts.

Each goal should have its own key performance indicators (KPIs). How does the agency plan on tracking their progress? Will they measure website visitors, impressions, leads/conversions, and sales?

As your campaigns run, how will the agency keep you up-to-date with the progress?

Make sure to determine how the agency plans on communicating with you, too. Will they send a weekly report or host a conference call?

The more you understand about the company’s progress, the more likely you’ll have realistic expectations about working with them.

6. Consider Their Case Studies

You don’t have to take a marketing agency for their word. Instead of trusting their abilities, ask if you can see some of their case studies. An agency’s case studies will help you see proof of what they’re capable of.

Take note of how they helped their clients. Did they help the client accomplish their goal? How long did it take?

Which strategies did the agency use?

See if you can find a case study for a client in your industry. Choosing an agency with experience in your industry can give you an advantage. They’ll have a better understanding of your clients and how to reach your customers using digital marketing methods.

7. Check Their Pricing

Before choosing a top marketing agency in your area, take the time to review their contract. How is their pricing structure organized? What happens if you don’t notice results?

Make sure the agency fits your budget.

However, it’s important to note that you’ll get what you pay for. Don’t choose the cheapest agency. Instead, make sure the agency is capable of accomplishing your goals.

Make Your Mark: How to Find a Top Marketing Agency in Your Area

Want to hire a top marketing agency in your area? Make sure to use these tips! By referencing this guide during your search, you can find the best digital marketing agency in your area.

With a top-rated agency, you can increase brand awareness, sales, and watch your business grow!

Ready to get started? Schedule a consultation with our team today!

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