The last thing you want to read is another article full of complicated SEO strategies that take days to set up and implement— so we thought we’d give you 5 quick SEO fixes that can start boosting your rankings faster.
Trim the Fat.
The first thing you need to do is take stock of your digital content and consolidate as much as possible. Just because you have 15 web pages doesn’t mean people are 15 times more likely to visit your site. In fact, irrelevant pages with redundant content are just going to send people running the other direction. So it’s time to trim the fat. Make sure you have only one homepage, and that your links don’t lead people in circles. Focus on highly-optimizing your highest-quality content, rather than spreading yourself thin with lots of content that nobody wants to see.
Make Sure All Your Brand Mentions are Linked.
Before you spend tons of time searching for ways to add backlinks to new sites, when they may already have tons of opportunities to backlink right in front of them. Check your affiliates’ and partners’ content. Make sure that—in every piece of content where your brand is mentioned—there’s a backlink to you. If that’s not the case, it’s a simple matter of reaching out to them and asking them to update the links. You’ll start getting more traffic right away.
Long-Form Content is King.
The longer and richer your content (and keywords) are, the higher your search rankings, the more engaging your site, and the more likely you are to generate leads. Search engines want to be able to present you as an authority, so beefing up your content is a great way to make sure your clients learn about your industry, your field, and your products directly from you. [Other good long-form content strategies include blogs, interviews, and industry news pages.]
Don’t forget to keep keywords simple.
Type in the phrases you’re wanting to use as optimized (long-form) keywords and check out the content that comes up. Are there other keywords in the top results that are relevant to your content, too? Simply tweak it with some of those words and phrases to start improving your SEO on the spot. [Simplifying keywords and phrases also keeps your content more accessible, and less jargony.] If you’re looking for some tools that can help in this area, we suggest checking out SEMRush and AZ Search
For most businesses, there’s no reason that people from only one country should be engaging with your content. You can look at/change your international targeting options by logging into your Search Console, choosing the site, and going to Search Traffic —> International Targeting. Adjusting your options is a good way to make sure you have a big reach while remaining relevant to the customers in your area who are trying to connect with you.
Not every SEO strategy is going to send hours down the drain. There are quick fixes for your optimization strategy– and they pay big dividends. Which ones will you try today—and what do you think they can do for your business?