The world has over three billion internet users, making it vital for every business to have an online presence that follows current design trends.
Notably, in every minute that elapses, approximately nine new websites are launched.
With so many websites in existence, you’ve got to make yours stand out.
Are you revamping your website this year? Ensure your site is with the times. Here are 15 web design trends to implement in 2023.
The Latest Design Trends Sure to Be Popular in 2023.
These are the top trends to give a trial.
1. Bold Colors
Due to the crucial role played by online presence, brands want to stand out among the many competitors.
How else would you catch someone’s attention if you can’t be bold?
More website owners will embrace bold and bright colors to make sure they are seen. Besides, bright colors are quite immersive.
Using bold colors reflects the brand as daring. If you choose colors that suit the target market, you induce loyalty and association. It is even better since most of the devices currently in use are adopting the In-Plane Switching technology. This technology makes bold colors beautiful and enjoyable to look at.
2. Animations, GIFs, and Illustrations
Video almost became the in-thing in 2017.
However, slow page load times led to its drop in popularity since slow pages lead to losing readers.
So, what’s replacing the video? Animation. Animation can be integrated in three ways:
- As mobile animation
- With the mouse-over effects
- As a transition between pages
Why are they doing so well? They tend to have a faster page load time compared to a good quality video.
Besides adding persona to your brand, you can effortlessly use animations to tell your story or explain what your brand stands for subtly.
An excellent example is how e-commerce sites use animation to help shoppers know how to navigate through various pages.
3. Typography
Although typography is not entirely a new trend, there is more to it than meets the eye.
When you want to use words to put your brand out there, using bold, custom fonts would be the best idea.
However, even as you play around with fonts, you have to uphold simplicity and essential readability. If your fonts are illegible, then all your efforts will go down the drain.
Since bold typography could look better on a desktop compared to a small smartphone, you need to be careful. Strike a balance between bold typography and mobile responsiveness.
4. Asymmetric Layouts
Currently, most websites are orderly and structured.
Although there is nothing wrong with having a well-structured web page, there is equally nothing wrong with breaking from it.
Personal websites are particularly inclining towards asymmetrical layouts, which come out as fun and enthusiastic.
However, this trend might not be for everyone. For instance, for a brand with a lot of live content, this layout might be quite chaotic. Therefore, such brands would do just fine with the orderly design trends.
However, while executing this layout, ensure that there is a balance between images, text, and other elements since the reader’s attention will always dash to the most prominent item.
5. Minimalist Design
Although the use of bold colors is on the rise, simplicity is also another trend to watch out for in 2023.
By a minimalist design, your website shouldn’t have any element distracting the reader’s attention from the visual hierarchy.
A minimalist design makes extensive use of white space and has limited color palettes.
6. Artificial Intelligence
Artificial intelligence has been of impact in various industries, and web design is not an exception.
We can look at artificial intelligence in two ways.
Firstly, artificial design intelligence aims at automating web design. This technology also makes a website feel more human since it interprets behavior and circumstances, hence giving a tailored experience to the user.
With contextual technology, users can receive more personal results depending on factors such as location, operating system, and the user language.
The other way we can look at artificial intelligence is by focusing on the use of chatbots. Chatbots offer assistance to website visitors round the clock.
Although chatbots have no emotional intelligence, they play a crucial role in making the website conversational.
7. Voice
The use of voice technology has been on the rise, and still will be in 2023.
The voice technology’s rapid growth can be attributed to the increased popularity of smart speakers.
Audio controllers have made navigation a walk in the park, thus enhancing user experience. With voice search being so standard in this era, businesses should ensure they are not left behind.
8. 3D Models
3D rendering might not be a new term in the web design world. However, 2023 will see the rise of 3D rendering.
Why has it not been popular in the past? It has been too expensive, forcing designers to forego it. However, in 2023, the costs are predicted to drop significantly, making it accessible to many users.
Additionally, more design software tools will be available, making it accessible even to people without specialized 3D training.
Some websites have already embraced 3D rendering, and it is fun to watch this trend grow. However, despite the excitement, this technology might affect loading time, especially on mobile.
9. Focus on the User
In any web development, the user is always at the center.
However, in 2023, this focus on the end-user will be more pronounced.
To achieve this, web designers have to take time to think about what exactly the user is looking for from your site, as opposed to a website pushing their interests.
Success lies in how accurate you will be at solving the reader’s problems.
10. Accessibility
Although this trend might not be as attractive, it is incredibly essential.
All websites should be accessible to everyone, even persons with disabilities.
Interestingly, if your website doesn’t provide access to users with disabilities, you could get sued.
11. Data Collection
In the recent past, data has been given a very high premium. What’s even better is the fact that there are new ways to utilize the data, for instance, what we mentioned earlier — contextual technology.
Collecting data from users will become invaluable in 2023, with more designers basing their websites on the collected data.
By performing interface tests, designers can identify what users respond best to, and design websites around that. Making websites based on what works instead of what we think will work is a trend to watch out for in 2023.
12. Micro-Interactions
Sometimes, micro-interaction is referred to as user interface animation.
Although it’s quite a new phenomenon, it’s worth the investment in 2023. This technology ideally aims at making the website feel more human, and in turn, delighting the user.
A good example is seeing the progress when uploading a file, from 0% to 100%. It brings the website to life. With micro-interactions, the user can get instant feedback and emotional validation.
Designers should keep in mind what they want their users to feel, both emotionally and in the sensory aspect.
13. Augmented Reality
Augmented reality has been around for some time. Will 2023 finally be its breakthrough moment?
Many people believe it is now time, especially in the world of e-commerce.
Augmented reality is the common ground between reality and virtual reality.
Various stores and brands can use this technology to enable their users to virtually try on various commodities from the comfort of their homes. They can even see how furniture would look in their homes before buying it.
When an online buyer can tell how a particular commodity will turn out, they purchase with confidence, and could even end up shopping more. It is a win-win situation between the buyer and the seller.
14. CSS Grids
This design trend seeks to solve the responsive design question.
Designers in the past have found themselves in a dilemma on whether to create a mobile-only or desktop-only site. With the tremendous rise in mobile traffic, making sites in favor of desktops is not a good idea.
Therefore, designers have been forced to configure websites to detect what device the user has, then redirecting them to the appropriate version.
Smart CSS grid allows the user to switch between versions of a site, depending on their screen size. The grids will enable the web developer to arrange content into rows and columns that respond to the user’s device screen size.
15. Push Notifications
Although it’s quite controversial, the trend is slowly getting momentum.
A user can always block these notifications if they find them annoying, but mostly, they are useful. However, a website should ask for permission to send these notifications. For effectiveness, a designer should consider the target audience and its needs.
Keep These Design Trends in Mind
We cannot stress enough how important it is to keep up with the trends.
Although there is more, keeping up with the above design trends will give you an edge in the market.
If your users are happy, your brand will go far. Contact us for more enlightening insights in digital marketing.
