How ROI Amplified increased The Carpet Store’s sales by 30%.

Background

The Carpet Store, with locations in St. Petersburg, Tampa, and New Port Richey, offers the expertise and customer service of an independent retailer, but with the affordable prices of a large chain. Tampa Bay’s source for flooring was founded in St. Petersburg, FL in 1988 by J.D. Manning and is still owned and operated by his children and grandchildren. Mr. Manning install honesty, ethics and fairness into The Carpet Store. You can find them at www.fortheflooronline.com

Challenge

Although their in-store sales were steady, The Carpet Store realized that they were missing out on a large percentage of the market share that was being dominated by the national flooring companies. They brought ROI Amplified in to create and implement an online strategy to bring in more customers via digital marketing efforts. Because The Carpet Store doesn’t have the ability to accept online payment, the goal for ROI Amplified became getting as many quality leads who are online to go in-store as possible.

Client

The Carpet Store

Project

Ad Campaigns

What We Did

Display ads, website banner ads, Google Ads setup and implementation

Solution

ROI Amplified got to work by doing an audit of The Carpet Store’s current Google Ads campaigns. Once the successes and failures of these campaigns were analyzed, ROI Amplified began optimizing The Carpet Store’s Google Ads account and creating new ad campaigns with the goal of improving The Carpet Store’s online reach.

Additionally, ROI Amplified quickly discovered that The Carpet Store’s best customers were not willing to fill out forms, instead preferring to call. With this knowledge, ROI Amplified put more resources into The Carpet Store’s Call Ads, leading to more highly motivated leads.

Flooring - Case Study

Results

30

Percent increase in sales overall

24

Percent increase in calls per day

Search Ads Average Position improved from 4.8 to 1.9 on Google’s SERPs

We know what you’re thinking. The answer is yes, we can get the same results for your business too. Send us your info, and we will get your market analysis.

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Digital Advertising